CRM tools have been around since the 1980s and have been very useful in managing customer relationships. There is a plethora of CRM tools available in the market with a wide range of features packed into them. However, most businesses use only a fraction of the capabilities built in. This means that most of the time they are paying for tools that are rarely or never used. Here we are trying to explain the underlying reasons as to why should someone invest in a CRM solution ( in a humorous way!) and off course not meant to discourage the use of CRM!

1. 9 questions to ask before you buy a CRM tool!

2. Do you really need a CRM?
It CANNOT increase sales

3. Now that you have successfully ignored me
Here are the real 8 questions!

4. Cloud v/s On-premise..
The battle will last longer than the ice age!

5. What functionalities do you need?
Oh boy! This could take a while

6. Total cost of ownership
You can hire a whole new sales team with that money $$

7. How easy is it to use?
Tougher than solving Rubik’s cube!

8. Does it integrate with your existing software?
I love how we like to complicate things!

9. Will it bring you closer to your customers?
Perhaps!

10. Does it give you measurable returns?
The answer is YES if you want to buy a CRM

11. Is it Scalable?
Do you want it to be?

12. Finally do you need a CRM tool?
You need to answer some more questions !!
• Does your ERP tool meet your current business needs?
• Are your employees satisfied with your in-house tools?
• Are these tools giving you sufficient leverage to take your business ahead?
If the answers are NO, then YES you need a CRM.
With five years of offering top class services in all things related to CRM, we are well placed to address your queries,
starting from whether you need a CRM, to which one to buy, and how to customize it for your unique needs. Do get in
touch with us for all the right answers: services@suyati.com
Joydip Ghosh
Marketing Manager, Suayti Technologies