Zero BS CRM talks about how to take a side project to successful product. Perfect for Entrepreneur's and Small Businesses wanting to take their idea to market. Find out where to promote your product, how to decide on features and what goes into launching and managing feature requests.

1. MARK04
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FROM SIDE PROJECT
TO SUcCESSFUL PRODUCTGetting started with a new side project and turning it into a successful product

2. Slide /
WHO AM I?
2
MIKE STOTT
WordPress Plugin Developer
WordPress Theme Developer
Marketing Manager
Head of Support
Pre Sales Liaison
Content Marketer
Financial Controller
Book-keeper
Customer Success Manager
Website Manager
SEO

3. Slide /
WHO AM I?
3
MIKE STOTT
ENTREPRENEUR

4. ZERO BS CRM
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WHAT
IS SUCCESS
TO YOU?
4
FOR US, SUCCESS IS BUILDING SOFTWARE
THAT IS NO NONSENSE AND HELPS
ENTREPRENEURS AND SMALL
BUSINESSES TO GROW.“

5. ZERO BS CRM
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WHAT
IS SUCCESS
TO YOU?
5
TO DO THIS WE ALSO NEED TO MAKE
ENOUGH REVENUE TO BE ABLE TO
CONTINUE TO DEVELOP AND SUPPORT
OUR WORDPRESS PRODUCT FULL TIME.“

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WHAT
WILL I COVER
TODAY
01 HOW TO CHOOSE AN IDEA
How do you come up with an idea
for a side project. Are all the good
ideas already taken?
03 MARKETING YOUR PRODUCT
People are using your product but
it’s not making enough revenue.
Where do you go to market your
product.
02 BUILDING YOUR PRODUCT
You are ready to build your
product. How do you know when
it is ready to launch.
04 GROWING YOUR PRODUCT
More people are using your
product. You have lots of feature
requests. How do you handle
these without burning out.

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MAKING A
PRODUCT A
SUCCESS
7
Idea
Your idea needs to
solve a problem that
people are willing to
pay for
YOUR IDEA PROBABLY ALREADY EXISTS
It could exist as a SaaS or as another website. No matter what your product
idea is, you can still execute it better, support it better or make it easier to
use than your competitors.

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ZERO BS CRM
OUR IDEA FOR
A PRODUCT
ZERO BS CRM
Zero BS CRM started as a side
project.
It was built for a family member
who wanted a CRM for his small
business and couldn’t find a
simple solution.
Competitors were either too
expensive or had too many
features to get to grips with.
This gave us our idea for Zero BS
CRM.
An affordable CRM which was
easy to setup and use - aimed at
small businesses and
Entrepreneurs
EASY TO USE, MODULAR
SELF HOSTED,
WORDPRESS
NO BULLSH*T HIDDEN
PRICES
FOR ENTREPRENEURS
7

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ZERO BS CRM
OTHER CRM
PRODUCTS
THAT ALREADY
EXIST

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MAKING A
PRODUCT A
SUCCESS
7 @
Idea
Your idea needs to
solve a problem that
people are willing to
pay for
FEATURES
Your product should be
easy to use with
enough features for the
price
TOO MANY FEATURES: YOU’LL NEVER LAUNCH
It is tempting to try and fully replicate businesses that have been operating
for years. Decide which features make up your Minimum Marketable
Product (MMP) and launch early.

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WHAT MAKES YOUR MINIMUM MARKETABLE PRODUCT
11
CLIENT NEEDS
Do you have a Freelance
client that wants a solution
which you can build as a
product?
Solve a problem.
HOW LONG WILL IT TAKE
Prior to launching the
product plan how long it will
take and start launch
preparations.
Promote while building.
COMPETITOR RESEARCH
What competitors exist?
What do their customers say
their product needs?
Learn from others.
INITIAL FEATURE SET
The more features you build
the longer it will take to have
your product ready to
launch.
Launch Early!
3x4

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OUR FIRST
VERSION OF
ZERO BS CRM
MANAGE CUSTOMERS
SEND QUOTES
ISSUE INVOICES
5 EXTENSIONS

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Our PRICING
BACK THEN

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MANAGE COMPANIES
COLLECT LEADS
ISSUE INVOICES
MANAGE CUSTOMERS
MANAGE TASKS
SEND QUOTES
20+ EXTENSIONS
OUR CURRENT
VERSION OF
ZERO BS CRM
14

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OUR PRICING
NOW
Access to 5 Extensions
Basic Support
Single Site License
Access to Slack Community
12 Months Support & Updates
FREELANCER
Perfect for Freelance users
$129/year
BUY NOW
Access to All Extensions
Priority Support
Single Site License
Access to Slack Community
12 Months Support & Updates
ENTREPRENEUR
All our extensions + future releases
$199/year
BUY NOW
Access to All Extensions
Priority Support
10 Site License + Rebranding Platform
Access to Slack Community
12 Months Support & Updates
RESELLER
Sell ZBS CRM to your clients
$649/year
BUY NOW

16. Slide /
IMPACT OF BUNDLES AND OUTREACH
16

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WHAT MAKES
A PRODUCT A
SUCCESS
7 @ H
Idea
Your idea needs to
solve a problem that
people are willing to
pay for
FEATURES
Your product should be
easy to use with
enough features for the
price
AWARENESS
You need people to be
aware of your product
and want to pay to use
it
BUILD IT AND THEY WILL COME
Wrong. It’s true that having a great product is good marketing in itself. If you
just build it and don’t get awareness out about your product then no one will
use it.

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BUILD INITIAL MMP
For people to use your product
you need a product to start
marketing. Build your minimum
marketable product
CONSIDER FREEMIUM
WordPress.org is a great place to
get initial users of your product
(WordPress plugin or theme).
Make sure to capture your leads.
START OUTREACH
Review websites. Facebook
Groups. Customer Case Studies.
WordCamp meet ups and
webinars
GROWING PRODUCT AWARENESS

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FINDING YOUR
OUTREACH
LIST

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FACEBOOK
GROUPS

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CASE
STUDIES

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WORD CAMPS

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WHAT MAKES
A PRODUCT A
SUCCESS
7 @ H 6
Idea
Your idea needs to
solve a problem that
people are willing to
pay for
FEATURES
Your product should be
easy to use with
enough features for the
price
AWARENESS
You need people to be
aware of your product
and want to pay to use
it
FEEDBACK
You should look after
your users and listen to
their feedback to help
you grow
CUSTOMER FEEDBACK IS EXTREMELY VALUABLE
Our first version we built for ourselves and we still use our own product
every day. We’ve added so many great features which have been asked for
multiple times. This has helped us to retain more customers and keep
growing.

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WHAT WE DO
TO CAPTURE
FEEDBACK

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OUR ACTUAL
FEEDBACK
FROM USERS

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ACTING ON
FEEDBACK
FROM USERS

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COMING SOON
FEATURES
PAGE

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FIXING
FEEDBACK
ISSUES

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WHAT MAKES
A PRODUCT A
SUCCESS
7 @ H 6
Idea
Your idea needs to
solve a problem that
people are willing to
pay for
FEATURES
Your product should be
easy to use with
enough features for the
price
AWARENESS
You need people to be
aware of your product
and want to pay to use
it
FEEDBACK
You should look after
your users and listen to
their feedback to help
you grow
RECAP
• A good idea that solves a problem or pain point
• Enough features to market and a monetization strategy
• A plan for product awareness and finding places to get coverage
• A way to capture feedback and importantly act on it

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