Want to get 3x more donations for your charity? The secret to success lies in integrating the channels that your donors use to give.

1. we are xtraordinary
No.1

2. • Xtraordinary Integrated Fundraising
• www.xifr.co.uk
• Stephen Butler | 07866 695476
• Lynn van Keulen | 07836 333577

3. multi-channel
No.2

4. • Next Generation of UK Giving research sponsored by Xtraordinary
showed that all donors of all ages give through multiple channels.

5. integrated
No.3

6. • It is no good using multi-channels on their own. If they are not
integrated and working together, it is a waste of resources and
opportunity. When you work channels together the income is 3x
more effective than using a channel on its own.

7. direct mail
No.4

8. • We are specialists in direct mail and run the UK’s only donor health
check performance analysis which benchmarks your donor
performance by lifecycle stage. Looks at donor retention by % for
cash and committed giving including lapsed.

9. digital
No.5

10. We are experts in digital fundraising. This includes:
• e-mail marketing, design, copy, creative, strategy;
• peer-to-peer event fundraising strategy, management and execution;
• digital fundraising audit;
• Integrated strategic planning;
• Digital marketing and creative;
• Luminate online certified

11. phone
No.6

12. We work with telephone fundraising agencies to do pre-call, post-call
for appeals. This significantly improves donor retention and
provides an uplift in response to campaigns.
This works with all channels including email and mail.

13. multi-channel
new donor acquisition
No.7

14. New donor acquisition specialists
– mail integrated with online to
produce multi-channel donors.
Our Combat Stress pack beat
the control by a factor of 3x.
Integrated landing page,
donate page.

15. multi-channel
legacy prospecting
No.8

16. Our self-scored legacy survey identifies legacy pledgers and prospects
from within your database using
• Online
• Mail
• Phone
The results are fascinating because older demographics are comfortable
using digital media and younger donors are responding to a legacy offer.
Our programme includes cultivation and stewardship strategy
This is the new approach to finding legacy prospects.

17. peer-to-peer
No.9

18. We create peer-to-peer events
for charities and then help
them raise a lot of money by
exploiting the channels.
We use phone follow-up and
affirmation, email, and mail
to encourage and motivate
supporters and generate
more income.

19. thank you for listening
No.10