This document summarizes a study on marketing management practices of corporate hospitals in Tamil Nadu, India. It discusses how hospitals play an important role in healthcare delivery across primary, secondary, and tertiary levels. The healthcare sector depends on socioeconomic development and government priority. Private household expenditure on healthcare is higher than public expenditure. Due to increased competition, service quality is important for corporate hospitals. The study aims to analyze socioeconomic factors, understand the importance and scope of marketing, examine product mix and pricing approaches, and identify strategies used by corporate hospitals to promote their facilities. Hypotheses are presented on how marketing positioning, orientation, and competitiveness relate to factors like investment, service variety, and assertiveness.
This document provides an abstract for a study on marketing management practices in corporate hospital services in Tamil Nadu, India. The study aims to analyze socio-economic factors, the importance and scope of marketing, and strategies adopted by corporate hospitals. It finds that corporate hospitals need to better understand patient populations, accessibility of physicians, and service offerings to compete. Marketing approaches need to focus on uniquely meeting consumer needs rather than just doing things better than competitors. Cost-effective services, feedback systems, insurance tie-ups, overseas marketing, and comprehensive health plans are suggested to increase revenues and market share. The conclusion is that corporate hospital entrepreneurs lack decision-making and technical skills to successfully manage and market healthcare services.
The document discusses the role of marketing in the healthcare industry in India. It provides details on key topics such as health marketing, marketing of healthcare services and products, demographic and trend factors influencing healthcare marketing, government policies impacting marketing, and privacy concerns. It also outlines the growth of the Indian healthcare sector, common marketing strategies used, key investments and initiatives by the government to promote the industry. The road ahead discusses ongoing opportunities in areas like medical devices, diagnostics, telemedicine, and investments in healthcare infrastructure to meet demand.
This document discusses marketing techniques and management systems for hospitals. It covers identifying customer needs, developing programs and services to satisfy customers, and performing SWOT and PEST analyses. Various marketing strategies are presented, including the four Ps of marketing (product, place, price, promotion), addressing variables like patients, physicians, employers and lack of patient knowledge. The importance of marketing and management for hospital revenue generation is emphasized.
The document analyzes the hospital industry through a PEST analysis, Porter's Five Forces model, and discussion of key success factors. It finds that political factors like the Affordable Care Act significantly impact hospitals. Competition is high within the industry. Bargaining power of suppliers and buyers is moderate. The most important success factors are reinventing the patient experience, having a diverse set of medical professionals, and leveraging innovative technology. Overall, the industry is currently unattractive for new entrants.
The Strategy of Identifying Solid Investment Opportunities in HealthcareTamas Ban, PhD, MBA
Consumerism in the healthcare industry is an inescapable growing trend. Patients are increasingly taking an active role in their care experience and are ever more empowered to choose their own care alternatives.
The key to driving a more consumer-based healthcare experience is to devise a cost-effective method to capture and analyze such information.
Healthcare is transforming into value-based healthcare, requiring investors to adjust their investment risk measures.
At the crossroads of healthcare and innovation lies service platform technologies. Hardware and service technologies will finally meet in 2016 to enable patient-centered healthcare services.
New key performance indicators (KPls) are necessary to measure patient outcomes, and new service platform technologies will use these new KPls.
Successful investments in healthcare ventures must show a positive impact on healthcare. The impact can be measured by cost, outcome, and alignment of incentives across payers, providers, and patients.
The 100-year-old methods used to measure the effects of medicine do not allow for personalization. Service platforms will bridge this gap.
Continuity of care relies on increasing the number of touch points, which service platform technologies will expand. They will also lead to connecting patients, providers, and payers to increase efficiency of patient care.
This paper will highlight a Quick Healthcare Value Assessment Tool for the investor.
Marketing of hospital care and cure marketingarathy V
Marketing of hospital and cure marketing is a subject based presentation. It deals with an overview of healthcare, the market size of healthcare, Challenges in healthcare, service flower, the meaning of hospital, classification of hospitals etc.
SERVICES MARKETING BEHAVIOURAL CONSEQUENCES AND PATIENTS’ SATISFACTION TOWARD...IAEME Publication
Relationship marketing is an old idea but a new focus now at the forefront of services marketing practice and academic research. The impetus of its development has come from the maturing of services marketing, with the emphasis on quality, increased recognition of potential benefits for the firm, the customer, and technological advances. Relationship marketing works to attract maintain and enhance client/customer relationship in healthcare provider. Despite the widespread concern in health care literature with patients’ satisfaction there has been neither explicit definition of that concept nor systematic consideration of its determinants and consequences. Patients are becoming increasingly involved in making health care choices as their burden of health costs continue to escalate.
A strategic management presentation on a tertiary level hospital in an urban setting (Metro Manila, Philippines),based on a paper written in partial fulfillment of the requirements of a MD-MBA degree. Topics covered include: industry and competitor analysis, internal and company analysis, strategy formulation, strategic plans and objectives, monitoring and control, and contingency plans.
This document provides an abstract for a study on marketing management practices in corporate hospital services in Tamil Nadu, India. The study aims to analyze socio-economic factors, the importance and scope of marketing, and strategies adopted by corporate hospitals. It finds that corporate hospitals need to better understand patient populations, accessibility of physicians, and service offerings to compete. Marketing approaches need to focus on uniquely meeting consumer needs rather than just doing things better than competitors. Cost-effective services, feedback systems, insurance tie-ups, overseas marketing, and comprehensive health plans are suggested to increase revenues and market share. The conclusion is that corporate hospital entrepreneurs lack decision-making and technical skills to successfully manage and market healthcare services.
The document discusses the role of marketing in the healthcare industry in India. It provides details on key topics such as health marketing, marketing of healthcare services and products, demographic and trend factors influencing healthcare marketing, government policies impacting marketing, and privacy concerns. It also outlines the growth of the Indian healthcare sector, common marketing strategies used, key investments and initiatives by the government to promote the industry. The road ahead discusses ongoing opportunities in areas like medical devices, diagnostics, telemedicine, and investments in healthcare infrastructure to meet demand.
This document discusses marketing techniques and management systems for hospitals. It covers identifying customer needs, developing programs and services to satisfy customers, and performing SWOT and PEST analyses. Various marketing strategies are presented, including the four Ps of marketing (product, place, price, promotion), addressing variables like patients, physicians, employers and lack of patient knowledge. The importance of marketing and management for hospital revenue generation is emphasized.
The document analyzes the hospital industry through a PEST analysis, Porter's Five Forces model, and discussion of key success factors. It finds that political factors like the Affordable Care Act significantly impact hospitals. Competition is high within the industry. Bargaining power of suppliers and buyers is moderate. The most important success factors are reinventing the patient experience, having a diverse set of medical professionals, and leveraging innovative technology. Overall, the industry is currently unattractive for new entrants.
The Strategy of Identifying Solid Investment Opportunities in HealthcareTamas Ban, PhD, MBA
Consumerism in the healthcare industry is an inescapable growing trend. Patients are increasingly taking an active role in their care experience and are ever more empowered to choose their own care alternatives.
The key to driving a more consumer-based healthcare experience is to devise a cost-effective method to capture and analyze such information.
Healthcare is transforming into value-based healthcare, requiring investors to adjust their investment risk measures.
At the crossroads of healthcare and innovation lies service platform technologies. Hardware and service technologies will finally meet in 2016 to enable patient-centered healthcare services.
New key performance indicators (KPls) are necessary to measure patient outcomes, and new service platform technologies will use these new KPls.
Successful investments in healthcare ventures must show a positive impact on healthcare. The impact can be measured by cost, outcome, and alignment of incentives across payers, providers, and patients.
The 100-year-old methods used to measure the effects of medicine do not allow for personalization. Service platforms will bridge this gap.
Continuity of care relies on increasing the number of touch points, which service platform technologies will expand. They will also lead to connecting patients, providers, and payers to increase efficiency of patient care.
This paper will highlight a Quick Healthcare Value Assessment Tool for the investor.
Marketing of hospital care and cure marketingarathy V
Marketing of hospital and cure marketing is a subject based presentation. It deals with an overview of healthcare, the market size of healthcare, Challenges in healthcare, service flower, the meaning of hospital, classification of hospitals etc.
SERVICES MARKETING BEHAVIOURAL CONSEQUENCES AND PATIENTS’ SATISFACTION TOWARD...IAEME Publication
Relationship marketing is an old idea but a new focus now at the forefront of services marketing practice and academic research. The impetus of its development has come from the maturing of services marketing, with the emphasis on quality, increased recognition of potential benefits for the firm, the customer, and technological advances. Relationship marketing works to attract maintain and enhance client/customer relationship in healthcare provider. Despite the widespread concern in health care literature with patients’ satisfaction there has been neither explicit definition of that concept nor systematic consideration of its determinants and consequences. Patients are becoming increasingly involved in making health care choices as their burden of health costs continue to escalate.
A strategic management presentation on a tertiary level hospital in an urban setting (Metro Manila, Philippines),based on a paper written in partial fulfillment of the requirements of a MD-MBA degree. Topics covered include: industry and competitor analysis, internal and company analysis, strategy formulation, strategic plans and objectives, monitoring and control, and contingency plans.
The document discusses the ethical issues surrounding healthcare marketing as competition in the industry has increased. It outlines how hospitals have focused on reducing costs while still attracting new patients. Specifically, it examines the various marketing tactics used by hospitals, such as advertising quality awards, and how some of these approaches could compromise ethical standards. The document also analyzes patients' perspectives and how their access to information has grown in the digital age, posing new challenges for healthcare providers to ethically market their services.
1) The document analyzes the impact of media crises on the purchase intentions of patients at private hospitals in Vietnam. It is based on a survey of 143 patients.
2) Media crises can significantly damage the tangible and intangible assets of hospitals, with greater negative impacts felt by hospitals without strong crisis management experience.
3) The findings help hospital decision-makers minimize costs and recovery time from crises, and implement risk mitigation strategies to protect patient trust and revenue. Effective media crisis management is important to regain stakeholder consensus and pull revenue back to normal levels.
Strategic Management Paper: Hospital Industry ----
Definition of the industry and its dominant economic features, Industry’s Dominant Economic Features (Market Size and Growth Rate, Number of Rivals, Scope of Competitive Rivalry, Degree of Product Differentiation, Service Innovation, Pace of Technological Change), Major Players, Industry analysis using five forces model, Driving forces, Strategic group map, Competitor analysis, Possible strategic moves of competitors, Key Success factors, Conclusion of industry analysis.
The document discusses rural marketing strategies for pharmaceutical companies in India. It notes that while the rural population accounts for 70% of India, rural markets only contribute 21% to the total pharmaceutical market. Elder Pharmaceuticals has launched a dedicated rural division called "Elvista" to expand their network in rural areas. Elvista aims to cover over 5 lakh doctors and 1500 villages by 2012 to contribute 15% of Elder's total turnover. Novartis' "Arogya Parivar Yojana" model aims to improve healthcare access in rural India through community education and making products affordable and easy to use.
The document provides an overview of the healthcare industry in India, with a focus on the medicine segment. It notes that healthcare has become one of India's largest sectors in terms of revenue and employment. The market functions through several key segments, including hospitals, pharmaceuticals, diagnostics, medical equipment and supplies, medical insurance, and telemedicine. It also discusses factors driving growth in the industry such as rising incomes and an aging population. Overall healthcare spending is expected to increase significantly in the coming years.
An introductory overview of healthcare across South East Asia and a look at the growing healthcare trends across the region.
Download the presentation by clicking the "Save this presentation" icon above.
The document presents a marketing plan for a rehabilitation center called Rehab. The center is located in Ein Sokhna, Egypt and specializes in treating drug addiction, alcoholism, personality disorders, anxiety, anger issues, and providing marriage counseling. It has a budget of 200 million Egyptian pounds. The marketing plan involves analyzing the market through a PESTEL analysis and SWOT analysis. It identifies the center's target market as high-socioeconomic individuals and celebrities. The marketing mix discusses products, prices, placement, and promotional strategies like advertising to build brand awareness and change perceptions of rehabilitation.
The document outlines regulatory guidelines for promotion of prescription drugs in India established by the Organization of Pharmaceutical Producers of India (OPPI). The guidelines set standards for ethical promotion of drugs to healthcare professionals and require all promotional materials to include key product information. The guidelines do not regulate direct-to-consumer advertising or promotion of over-the-counter drugs.
An impersonal, splintered healthcare system confounds customers and costs more and more each year. Overall, the United States spends $3.2 trillion on medical care, with mixed results. By 2020, 81 million Americans will suffer from multiple chronic conditions, further taxing the system. Revving up the role of primary care –with digital technology, a focus on prevention and expanded roles for non-physicians – offers a cost-effective remedy.
After decades of being undervalued in a fee-for-service system that emphasizes transactional medicine at times of distress, primary care is poised for an extreme makeover. The time is right for its true worth to be revealed—and rewarded.
Rather than playing its historical role as gatekeeper to a splintered array of specialties, primary care has to become the nexus, providing simplicity, value, and better health outcomes. The attached thought-piece from PwC discusses how primary care is evolving in the New Health Economy.
Hospital marketing aims to promote high quality medical care while satisfying patient needs. It informs target audiences like patients, families, and doctors about hospital services. Hospital marketing has three key functions: understanding future consumer needs to plan strategy, providing consumers with treatment information to avoid delays, and making quality services affordable for communities. Social media has become an important tool for hospital reputation management by connecting with patients, raising awareness of health issues, and understanding the customer lifecycle. Activities like video marketing, image marketing, and hosting health-related events can effectively promote hospitals on social media.
This presents the resource-based theory of competitive advantage as a framework for describing, understanding, and predicting the adoption and dissemination pharmacy service innovations into routine practice. The theory argues that sustainability of any business innovation (e.g., pharmacy service) is based upon (1) the internal resources of the firm offering it, (2) the firm’s capabilities in using those resources, (3) the competitive advantage to the firm of its resources and capabilities, (4) the attractiveness of the market in which it competes, and (5) the innovation’s contribution to financial performance of the firm.
The document discusses the evolution of corporatization in the Indian healthcare sector. It notes that while corporatization led to improved infrastructure and standards, it also widened the gap between healthcare providers and patients. The document argues that a patient-centric approach is needed where hospitals prioritize ethics, intelligent planning to reduce costs, and affordability over profits. Public-private partnerships that protect public interests are also presented as a way of making healthcare more accessible.
The document discusses the growing healthcare industry in the US as an opportunity for entrepreneurs and prospectors. It notes that healthcare spending will account for nearly 20% of the US economy by 2019, creating opportunities for companies. Successful prospectors will need to understand the complex healthcare market, build innovative business models, and determine how to provide value for consumers.
The document discusses pharmaceutical marketing practices in India and the development of a Uniform Code of Pharmaceutical Marketing Practices (UCPMP). It notes that while the UCPMP aims to standardize ethical practices, some remain skeptical of its effectiveness without strict enforcement. Concerns have been raised about the influence of pharmaceutical company promotions on doctor prescribing habits. The UCPMP framework outlines principles for ethical product promotion, prohibiting gifts to influence prescribing, and requiring transparency around expenditures.
Global new entrants are resetting the axes of the global healthcare and welln...PwC
New entrants from outside the traditional business of healthcare are redefining the US$9.59 trillion global healthcare market for consumers, providers, payers, and investors in both developed and developing nations. These “new entrants” are pioneering pathways into virtual healthcare, more affordable and convenient care options, wellness and fitness, and more.
In our report, PwC provides a global perspective on health's new entrants and how these savvy, entrepreneurial players are bringing consumer acumen, innovative business models and fresh ideas to address longstanding challenges. We explore:
The Leapfrog Effect: Why new entrants can innovate faster in developing countries
How new entrants are spurring the “virtual democratisation of care”
How new entrants are filling gaps in a global consumer health system
The path of least resistance: How the wellness and fitness industry may offer a more flexible entry for businesses considering ways to enter the healthcare sector
The report also includes case studies and business implications for new entrants, traditional healthcare organisations and the pharmaceutical and life sciences industry.
Etude PwC "Global health’s new entrants: Meeting the world’s consumer" (mars ...PwC France
http://bit.ly/GlobalNewEntrants2015 - Le marché mondial de la santé, estimé à 9 590 milliards de dollars, est ouvert aux innovations capables de compléter, voire de se substituer à l’interaction traditionnelle soignant-patient dans les économies matures comme dans les pays en développement. C’est ce que révèle l’étude « Global health’s new entrants: Meeting the world’s consumer », publiée aujourd’hui par PwC.
8 covid 19 finanicial trends rearch paper publishedin international journalmaaranhari
This document provides an abstract for a study on marketing management practices in corporate hospital services in Tamil Nadu, India. The study explores how hospitals play an important role in diagnosing, treating, and preventing diseases through primary, secondary, and tertiary healthcare levels. It notes that household expenditure on private healthcare is higher than public expenditure in India. The study aims to analyze socio-economic factors, the importance and scope of marketing, and strategies adopted by corporate hospitals. It finds that corporate hospitals lack decision-making and technical skills to successfully manage and market their healthcare services. Suggestions include developing integrated systems combining services and insurance, offering health plan packages, and increasing the range of services provided.
This document provides an abstract for a study on marketing management practices in corporate hospital services in Tamil Nadu, India. The study explores how corporate hospitals use marketing strategies and examines factors like investment levels, service offerings, and competition that influence their marketing positioning. It finds that most corporate hospitals conduct some basic promotional activities but lack comprehensive marketing plans. The study suggests corporate hospitals develop customized health plans, forge insurance ties, target medical tourism, and improve customer feedback to enhance their marketing. Overall, the study aims to analyze socio-economic factors and the importance of marketing in the corporate hospital sector in Tamil Nadu.
The document discusses the rise of private sector participation in healthcare in India and the need for professionally trained hospital administrators. It notes an increasing demand for healthcare services, willingness to pay for services, and an entrepreneurial spirit has led to growth in the healthcare industry. However, there is currently not a large enough pool of trained hospital administrators. The document proposes strategies for developing this new type of skilled professional, including promotion programs and creating administrator positions and acceptance of their roles in hospitals.
The document discusses the ethical issues surrounding healthcare marketing as competition in the industry has increased. It outlines how hospitals have focused on reducing costs while still attracting new patients. Specifically, it examines the various marketing tactics used by hospitals, such as advertising quality awards, and how some of these approaches could compromise ethical standards. The document also analyzes patients' perspectives and how their access to information has grown in the digital age, posing new challenges for healthcare providers to ethically market their services.
1) The document analyzes the impact of media crises on the purchase intentions of patients at private hospitals in Vietnam. It is based on a survey of 143 patients.
2) Media crises can significantly damage the tangible and intangible assets of hospitals, with greater negative impacts felt by hospitals without strong crisis management experience.
3) The findings help hospital decision-makers minimize costs and recovery time from crises, and implement risk mitigation strategies to protect patient trust and revenue. Effective media crisis management is important to regain stakeholder consensus and pull revenue back to normal levels.
Strategic Management Paper: Hospital Industry ----
Definition of the industry and its dominant economic features, Industry’s Dominant Economic Features (Market Size and Growth Rate, Number of Rivals, Scope of Competitive Rivalry, Degree of Product Differentiation, Service Innovation, Pace of Technological Change), Major Players, Industry analysis using five forces model, Driving forces, Strategic group map, Competitor analysis, Possible strategic moves of competitors, Key Success factors, Conclusion of industry analysis.
The document discusses rural marketing strategies for pharmaceutical companies in India. It notes that while the rural population accounts for 70% of India, rural markets only contribute 21% to the total pharmaceutical market. Elder Pharmaceuticals has launched a dedicated rural division called "Elvista" to expand their network in rural areas. Elvista aims to cover over 5 lakh doctors and 1500 villages by 2012 to contribute 15% of Elder's total turnover. Novartis' "Arogya Parivar Yojana" model aims to improve healthcare access in rural India through community education and making products affordable and easy to use.
The document provides an overview of the healthcare industry in India, with a focus on the medicine segment. It notes that healthcare has become one of India's largest sectors in terms of revenue and employment. The market functions through several key segments, including hospitals, pharmaceuticals, diagnostics, medical equipment and supplies, medical insurance, and telemedicine. It also discusses factors driving growth in the industry such as rising incomes and an aging population. Overall healthcare spending is expected to increase significantly in the coming years.
An introductory overview of healthcare across South East Asia and a look at the growing healthcare trends across the region.
Download the presentation by clicking the "Save this presentation" icon above.
The document presents a marketing plan for a rehabilitation center called Rehab. The center is located in Ein Sokhna, Egypt and specializes in treating drug addiction, alcoholism, personality disorders, anxiety, anger issues, and providing marriage counseling. It has a budget of 200 million Egyptian pounds. The marketing plan involves analyzing the market through a PESTEL analysis and SWOT analysis. It identifies the center's target market as high-socioeconomic individuals and celebrities. The marketing mix discusses products, prices, placement, and promotional strategies like advertising to build brand awareness and change perceptions of rehabilitation.
The document outlines regulatory guidelines for promotion of prescription drugs in India established by the Organization of Pharmaceutical Producers of India (OPPI). The guidelines set standards for ethical promotion of drugs to healthcare professionals and require all promotional materials to include key product information. The guidelines do not regulate direct-to-consumer advertising or promotion of over-the-counter drugs.
An impersonal, splintered healthcare system confounds customers and costs more and more each year. Overall, the United States spends $3.2 trillion on medical care, with mixed results. By 2020, 81 million Americans will suffer from multiple chronic conditions, further taxing the system. Revving up the role of primary care –with digital technology, a focus on prevention and expanded roles for non-physicians – offers a cost-effective remedy.
After decades of being undervalued in a fee-for-service system that emphasizes transactional medicine at times of distress, primary care is poised for an extreme makeover. The time is right for its true worth to be revealed—and rewarded.
Rather than playing its historical role as gatekeeper to a splintered array of specialties, primary care has to become the nexus, providing simplicity, value, and better health outcomes. The attached thought-piece from PwC discusses how primary care is evolving in the New Health Economy.
Hospital marketing aims to promote high quality medical care while satisfying patient needs. It informs target audiences like patients, families, and doctors about hospital services. Hospital marketing has three key functions: understanding future consumer needs to plan strategy, providing consumers with treatment information to avoid delays, and making quality services affordable for communities. Social media has become an important tool for hospital reputation management by connecting with patients, raising awareness of health issues, and understanding the customer lifecycle. Activities like video marketing, image marketing, and hosting health-related events can effectively promote hospitals on social media.
This presents the resource-based theory of competitive advantage as a framework for describing, understanding, and predicting the adoption and dissemination pharmacy service innovations into routine practice. The theory argues that sustainability of any business innovation (e.g., pharmacy service) is based upon (1) the internal resources of the firm offering it, (2) the firm’s capabilities in using those resources, (3) the competitive advantage to the firm of its resources and capabilities, (4) the attractiveness of the market in which it competes, and (5) the innovation’s contribution to financial performance of the firm.
The document discusses the evolution of corporatization in the Indian healthcare sector. It notes that while corporatization led to improved infrastructure and standards, it also widened the gap between healthcare providers and patients. The document argues that a patient-centric approach is needed where hospitals prioritize ethics, intelligent planning to reduce costs, and affordability over profits. Public-private partnerships that protect public interests are also presented as a way of making healthcare more accessible.
The document discusses the growing healthcare industry in the US as an opportunity for entrepreneurs and prospectors. It notes that healthcare spending will account for nearly 20% of the US economy by 2019, creating opportunities for companies. Successful prospectors will need to understand the complex healthcare market, build innovative business models, and determine how to provide value for consumers.
The document discusses pharmaceutical marketing practices in India and the development of a Uniform Code of Pharmaceutical Marketing Practices (UCPMP). It notes that while the UCPMP aims to standardize ethical practices, some remain skeptical of its effectiveness without strict enforcement. Concerns have been raised about the influence of pharmaceutical company promotions on doctor prescribing habits. The UCPMP framework outlines principles for ethical product promotion, prohibiting gifts to influence prescribing, and requiring transparency around expenditures.
Global new entrants are resetting the axes of the global healthcare and welln...PwC
New entrants from outside the traditional business of healthcare are redefining the US$9.59 trillion global healthcare market for consumers, providers, payers, and investors in both developed and developing nations. These “new entrants” are pioneering pathways into virtual healthcare, more affordable and convenient care options, wellness and fitness, and more.
In our report, PwC provides a global perspective on health's new entrants and how these savvy, entrepreneurial players are bringing consumer acumen, innovative business models and fresh ideas to address longstanding challenges. We explore:
The Leapfrog Effect: Why new entrants can innovate faster in developing countries
How new entrants are spurring the “virtual democratisation of care”
How new entrants are filling gaps in a global consumer health system
The path of least resistance: How the wellness and fitness industry may offer a more flexible entry for businesses considering ways to enter the healthcare sector
The report also includes case studies and business implications for new entrants, traditional healthcare organisations and the pharmaceutical and life sciences industry.
Etude PwC "Global health’s new entrants: Meeting the world’s consumer" (mars ...PwC France
http://bit.ly/GlobalNewEntrants2015 - Le marché mondial de la santé, estimé à 9 590 milliards de dollars, est ouvert aux innovations capables de compléter, voire de se substituer à l’interaction traditionnelle soignant-patient dans les économies matures comme dans les pays en développement. C’est ce que révèle l’étude « Global health’s new entrants: Meeting the world’s consumer », publiée aujourd’hui par PwC.
8 covid 19 finanicial trends rearch paper publishedin international journalmaaranhari
This document provides an abstract for a study on marketing management practices in corporate hospital services in Tamil Nadu, India. The study explores how hospitals play an important role in diagnosing, treating, and preventing diseases through primary, secondary, and tertiary healthcare levels. It notes that household expenditure on private healthcare is higher than public expenditure in India. The study aims to analyze socio-economic factors, the importance and scope of marketing, and strategies adopted by corporate hospitals. It finds that corporate hospitals lack decision-making and technical skills to successfully manage and market their healthcare services. Suggestions include developing integrated systems combining services and insurance, offering health plan packages, and increasing the range of services provided.
This document provides an abstract for a study on marketing management practices in corporate hospital services in Tamil Nadu, India. The study explores how corporate hospitals use marketing strategies and examines factors like investment levels, service offerings, and competition that influence their marketing positioning. It finds that most corporate hospitals conduct some basic promotional activities but lack comprehensive marketing plans. The study suggests corporate hospitals develop customized health plans, forge insurance ties, target medical tourism, and improve customer feedback to enhance their marketing. Overall, the study aims to analyze socio-economic factors and the importance of marketing in the corporate hospital sector in Tamil Nadu.
The document discusses the rise of private sector participation in healthcare in India and the need for professionally trained hospital administrators. It notes an increasing demand for healthcare services, willingness to pay for services, and an entrepreneurial spirit has led to growth in the healthcare industry. However, there is currently not a large enough pool of trained hospital administrators. The document proposes strategies for developing this new type of skilled professional, including promotion programs and creating administrator positions and acceptance of their roles in hospitals.
The document discusses the rise of private sector participation in healthcare in India and the need for professionally trained hospital administrators. It notes an increasing demand for healthcare services, willingness to pay for services, and an entrepreneurial spirit has led to growth in the healthcare industry. However, there is currently not a large enough pool of trained hospital administrators. The document proposes strategies for developing this skills market, including promotion programs and creating administrator positions and acceptance of their roles in hospitals.
1) The introduction of smartphones in China has propelled its healthcare industry into new areas, but mHealth has not yet dominated due to issues like unmet doctor needs, poor medical coverage, and lack of trust in reliability.
2) A successful example is Sanofi's diabetes mHealth program providing rural residents access to medical experts, and helping companies understand patient needs.
3) Customizing doctor information on platforms like "Ding Xiang Yuan" and "Chunyu Yisheng" allows companies to deliver individualized options to gain insight into doctor needs in the market.
Physicians in China are increasingly reluctant to meet with pharmaceutical sales representatives due to government investigations into bribery. Major pharmaceutical companies are changing their sales models in response, such as ending payments to physicians for speaking or conference participation. These changes may significantly impact sales volumes for some companies. The Chinese government is also transforming the healthcare system through expanded coverage, improved quality, and increased efficiency, which presents challenges and opportunities for pharmaceutical companies to adapt their strategies.
The document discusses healthcare in India and the use of telemedicine. It provides an overview of the size and structure of the healthcare industry in India. It then discusses hospital service marketing and the key elements of the marketing mix for hospitals. The document introduces Apollo Hospitals and its telemedicine network, which uses technologies like video conferencing to provide remote access to medical experts and services.
The document discusses the healthcare sector in India and the need for healthcare marketing. It notes that while India has a large population, only 25% have access to quality healthcare with most hospitals located in urban areas. There is a large healthcare infrastructure gap that requires private capital. The government can only fund 15-20% of investments needed. This creates opportunities for private players and entrepreneurs. Marketing is necessary to create demand, match competition, promote services, and make hospital ventures profitable. Healthcare marketing connects patients to providers and aims to grow revenue and reputation while providing compassionate care.
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011Nova Medical Centers
The document discusses the healthcare sector in India and the need for healthcare marketing. It notes that while India has a large population, only 25% have access to quality healthcare as most hospitals and resources are urban-focused. The sector is growing rapidly but more investment is needed to improve infrastructure and access. Healthcare marketing can help increase revenues, connect patients with providers, and promote a positive experience. It discusses how marketing addresses the unique challenges in healthcare like legal barriers and influencing non-end users. The conclusion is that healthcare marketing is necessary to realize the large potential of India's healthcare sector.
mHealth Israel_GEARING COMMUNICATIONS TO RAISE CAPITAL AND ATTRACT CUSTOMERS_...Levi Shapiro
Presentation by Gil Bashe, Managing Director, Healthcare Practice, Finn Partners: "GEARING COMMUNICATIONS TO RAISE CAPITAL AND ATTRACT CUSTOMERS- FROM PLAN TO PARTNERS TO PATIENTS". Includes tips to avoid failure by embracing complexity, description of the Health Ecosystem Landscape, developing a plan to impact care, cost and outcomes, overview of the US Payer market, and top digital health influencers.
MMLP3.2InstructionsIn LP01.1, LP02.1, and LP03.1 you were aske.docxraju957290
MMLP3.2Instructions
In LP01.1, LP02.1, and LP03.1 you were asked to prepare milestones for a business plan. An executive summary, while written last, is the first part of a business plan. This document is what the executives will read to determine if the business plan has merit and may determine whether or not they will read the entire business plan. The executive summary covers all the key points of the business plan and should be 650-1,000 words. Must use 3 scholarly sources and cite APA.
Here are some helpful sources that discuss what to include in your Executive Summary:
· Chron
· SBA
REFERENCE ONLY: Below is the LP1.1 information
Description of the Business
Wickham Hospital is a rural hospital that provides quality healthcare services to the local community. Our mission is to engage in the promotion of healthier lives by providing quality healthcare services. This is to be executed in a fiscally responsible way that promotes the social, physical, spiritual and psychological wellbeing of the community and patients it serves. Further, the hospital aims at serving all members of the community regardless of their gender, religion, race or age.
Among the services provided by the hospital include outpatient and inpatient services, emergency services, primary care, skilled nursing care, center for rehabilitation medicine, a lung cancer center and surgical services. Our main competitors are some hospitals established within the same community. Among these are Greenview Hospital, Jordan Memorial Hospital and Sloan Hospital. These hospitals offer outpatient and inpatient services as well as other services such as primary stroke services, rehabilitation for pediatric polio patients.
Recommendations to Stand out of the Competition
To stay on top of the competition, Wickham Hospital needs to invest and adapt to the most recent technology to ensure efficient delivery of quality medical services. Further, all healthcare personnel needs to undergo further training through platforms such as seminars and online educational forums. This will promote safe and efficient delivery of services to patients as they promote the quality of life within the community. Besides this, management needs to be keener with the appropriate allocation and deployment of resources to ensure that all areas are sufficiently covered (Enthoven, 2014).
How to Accommodate a Global Business Environment
The hospital currently serves the adjacent community and a few consumers from the outskirts. To broaden into the global business environment, a few strides should be taken. For instance, a website should be created describing the business and services offered. This way, international consumers will seek the business even when they come visiting within the local community. Further, the organization could seek for international investors whose partnership or involvement would attract international healthcare consumers towards the organization (Lunt & Mannion, 2014). The business ...
Focused on trends and challenges of healthcare industry and technologies which we are seeing and we may see in future. Included information like healthcare industry overview, healthcare apps and wearables, etc.
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8 covid 19 finanicial trends research paper hari masterpiece
1. International Journal of Research Publication and ReviewsVol ( 1) Issue ( 6) (2020) Page 14-18
International Journal of Research Publication and Reviews
Journal homepage: www.ijrpr.com
* Corresponding author. Tel.: 91 93450835;
E-mail address: hariharan23900@gmail.com
An Education on Marketing Management Practice in Tamil Nadu Corporate Hospital Services
N. Hariharana
*, R. Shanmuganathanb
a
Parvathys Arts and Science College,Wisdom City, Dindigul - 624 001,Tamil Nadu India.
b
K.S Rengasamy Arts and Science College (Autonomous) Tiruchengode Erode – 638001,Tamilnadu, India.
AB S T R A C T
The Hospitals play an important one role in analyzing, giving and avoiding several diseases, illness, and injuries, physical and mental impairments in humans
in the market management practice. The maintenance is basically is a delivered by practitioners of health care either in primary, and secondary or tertiary
levels in marketing practice. Primary care is the health care organization where the patient collects uninteresting casualty care at first communication. At
tertiary health care classification, health care center has highly trained authorities and often innovative technology coping up to carry out complex
procedures. The health care sector of any country be contingent on socio economic development and the government's priority for the same. The house hold
expenditure on secluded healthcare is more than on municipal expenditure. Gujarat is also growing fast in economic change. Due to enlarged competition,
service quality is becoming very important of the corporate hospital services.
Keywords:Corporate Hospital Services, Marketing management, highly trained specialists, Secondary Health care system, Physical.
1. Introduction
The Hospital is an exceptional service engineering where the service delivery comprises high level of internal and external customer communication.
Hospital services are massively labor intensive, capital intensive and process intensive. Operations in Hospitals are essentially the continuous interaction
between the service workers and end patients like patients and bye standers. Hospitals play an important role in diagnosing, treating and avoiding several
diseases, illness, and injuries, physical and mental damages in humans in the corporate hospitals. The care is basically delivered by consultants of health
care either in primary, secondary or tertiary echelons. Primary care is the health care system where the easygoing receives monotonous outpatient care at
first contact. At secondary health care system, the behavior is provided by specialists to whom a patient has been referred by primary care facilities.
At tertiary health care system, health care center has highly trained whizzes and often innovative technology coping up to carry out complex
procedures. The healthiness care sector of any country depends on socio monetary progress and the government's priority for the same. Since India has
followed the mixed economy the health care sector also has mixed contribution. The house hold expenditure on remote healthcare is more than on public
expenditure. Gujarat is also growing fast in economic growth. Due to increased competition, service quality is becoming identical important for the
corporate hospitals.
According to National Family Health Survey-3, the private medical sector remains the primary foundation of health care for 70% of ménages in urban
areas and 63% of houses in rural areas. Reliance on public and private health care subdivision varies meaningfully between states. Several reasons are
cited for trusting on private rather than public sector, the main purpose at the national level is underprivileged eminence of care in the public sector, with
supplementary than 57% of households pointing to this as the motive for a predilection for private health care. The study showed by IMS Institute for
Healthcare Informatics in 2013, across 12 states in over 14,000 households indicated a steady intensification in the usage of private healthcare
facilities over the last 25 years for both Out Enduring and In Patient services, transversely rural and urban areas.
2. INTERNATIONAL JOURNAL OF RESEARCH PUBLICATION AND REVIEWS VOL (1) ISSUE (6 ) (2020) PAGE 14-18 15
2. Statement of the Problem
The Corporate hospitals expanded in the eighties disastrous because they appeared in isolation and weren’t part of a large healthcare phenomenon. The
impetus behind this is faulty approach that’s done in many communal hospitals. Things comparable a low operation theatre to beds ratio, focusing on the
interval of stay rather than patient turn around and even superfluous soundings to intensification revenue have caused hospitals to nosedive. These are
upgraded performance of corporate hospitals, better utilization of medical equipment, and improved satisfaction of target market and establishment of
vigorous society. Healthcare marketing is a managerial device that enables design, positioning, pricing and promotion of value-added services with
Healthcare in India is changing rapidly.
As a matter of fact, the application of promotion principles has not extended its true budding and is in its nascent stage in most of the communal
hospitals6. Many of the corporate hospitals are unaware of result oriented marketing plans and strategies, which will ensure eminence and interest greater
number of patients Despite several disparagements on healthcare dissemination it has numerous advantages for mutual hospitals, patients and in turn for
society. Behind the scenes of this transformation several powerful trends are at work: the rise of patient as consumer, summary of innovative technologies
and a new breed of commercial competences in the corporate hospitals. It is this trio of forces paving way for marketplace driven healthcare. The
ascension of managed care has been generated by the entry of communal hospitals with multicore undresses all of which have been observing for ways to
capture flea bazaar share, expand the patient appointees and ensure subsistence in unescapable war.
3. Need For the Study
The healthcare marketing yet had not acknowledged attention from scholars, procedure makers and others. As a result very little is known about
importance and scope of marketing in healthcare industry Indistinguishable few attempts have been completed to research into the marketing
characteristics of the sickbays. Now-a-days corporate hospitals are playing a vital role in the pitch of healthcare by providing world class knowledge10.
Many corporate sanatoriums have emerged during the recent time to offer advanced medical technology to the people. Medical care was treated as a
manufacturing in the year 1984. From then it became possible to get long term funding from the financial establishments11. The management also
reduced the import duty on medical paraphernalia and knowledge, thus opening up the sector.
Commercial hospitals need to use marketing as challenging weapon to forge economical edge over their rivals and have to attract more numeral of
customers12. But sundry perceive publicizing as retailing what they have. With this notion many of the corporate sanatoriums are relying on the
referral market and unethical practices to achieve financial viability. G.D. Sunders in his book “How to market your hospital without selling your
philosophy” stressed the importance of publicizing in hospitals. Also things are changing; there are people who think that introducing marketing in
hospitals is an aberration which is undignified the healthcare business. Be that as it may, a growing number of hospitals now have fully fledged marketing
department which have brought into procedure some of the most self-motivated and result oriented marketing plans and strategies”. Today’s bazaar has
become purchaser driven and healthcare is no stipend.
After liberalization, socio-economic changes such as rise of literacy rate, higher levels of income and increasing awareness through deep penetration of
propagation contributed to bigger consideration being paid to health. The success of corporate hospitals require definite action plan for promoting and
shared assimilated compendium of service area presented to the people.
The study challenges to fill the gap in the knowledge of marketing practices to be adopted in managing the elements of marketing mix by corporate
hospitals. The study explores the ways and means of cooperative, promoting and delivering high eminence medical care at a cost that people can afford. It
is a consideration into the current observes, possible reforms, and the possibility of assembly marketing goal oriented.
4. Hypothesis
1) Marketing positioning of corporate hospitals is unending related to volume of investment.
2) The higher the volume of investment cultured is the marketing positioning.
3) Marketing orientation of corporate hospices is directly related to package assemblage offered.
4) The larger the service assortment basic is the marketing positioning.
5) Assertiveness of the communal hospitals towards marketing healthcare directly influences marketing placement.
6) Positive the firmness higher is the promotion orientation.
7) Volume of investment directly encouragements the price of amenities.
8) Higher the capacity of venture higher is the charge.
9) Perceived level of war has direct comportment on marketing orientation.
10) Challenging the perceived level of competition higher is the marketing orientation.
5. Objectives of the Study
1) Towards analyze the socio-economic factors of designated corporate hospitals;
3. 16 International Journal of Research Publication and Reviews Vol (1) Issue (6) (2020) Page 14-18
2) Towards study the importance and scope of marketing in corporate hospital services;
3) Towards study the enterprise of product mixture and pricing approaches of various commercial hospitals
4) Towards study the strategies adopted by the corporate hospitals for the advancement of their facilities
5) Towards offer suggestions grounded on the findings of the study
6. Scope and Methodology
However the researcher requirements to cover the perfect healthcare industry, its orientation towards marketing for arriving at meaningful conclusions,
due to scantiness of time and supplementary constraints the researcher has categorical to limit his area of study to marketing managing observes of
corporate hospitals in Tamil Nadu State only. The study is primarily of descriptive landscape but a set of arithmetic tools have been permitted to make the
homework analytical and tries to evaluate the marketing mix of corporate hospitals. In general, probability sampling method besides in specific, stratified
random analyst technique has been adopted to select the illustration. The study confidential the corporate sanatoriums into two strata, based on
form of legislative setup. The academic selects an illustration giving due standing for both communal limited and private restricted hospitals. The
communal limited sanatoriums as per the data available from only 18% of corporate sanatoriums.
7. Sources of Data
This study is founded on primary and secondary sources of data. Primary data is collected from the selected corporate hospitals by directing a
structured questionnaire. The form comprises of various questions relating to socio- economic profile and promotion mix of hospitals. The timing for
administering the questionnaire was immovable by prior appointment with the hospital authorities. The authorities of corporate hospitals who responded
to the questionnaire varied designation-wise from sanatorium to hospital Managing Directors, Public Relations Officers, Marketing Managers, Main of
Hospitals and others. Secondary data is collected from papers, magazines, booklets, national dailies, publications and other orientation books.
8. Statistical Tools Used and Perios of The Study
The primary and secondary data was collected for the determination of study and a series of arithmetical tools such as chi-square test, t-test, rank
association and percentages are used. Apart from that to brand study stimulating and educational pie diagrams, bar illustrations etc., are used.
The study sketchily covers five years i.e. 2011-2019. The justification behind taking this period predominantly is due to the fact that in this period the
sanatorium commerce in India is flourishing. Separately from that, the Government of India is emphasizing on progress of tertiary hospital services
through impounded sector. The Government of India has as stretched as many concessions for promotion of Hospital services in the Remote Sector.
During this period many number of communal hospitals came into survival to provide tertiary level quality medical care. Separately from that there is an
intensification in the better class and upper middle course segment that are looking for quality medical care. The increased alertness have made the
municipal health unaware and paved the way for development of company sanatoriums.
9. Limitations of the Study
1) The existing work is restricted to private and public laughable hospitals in Tamil Nadu.
2) Hence, conclusions pinched from this study may not be full to other than these hospitals.
3) The study results are mainly resultant from the primary data. The relative length of the questionnaire ensued in non-responses for several items.
4) Evidence on some of these objects was available from secondary sources.
5) Hence, meticulousness in the consequences may have lost.
6) The study devastating to provide the list of infirmaries selected for assessment in order to reserve discretion.
10. Main Findings of the Study
1) Newsletters are out by 46% of selected corporate hospitals. These hospitals are covering all items and news about facilities, achievements,
articles on medicinal topics and doctors and their knowledge with diminutive distinction.
2) Successes of hospitals is the first ranked item followed by news about services, articles on medical topics and knowledge of doctors. 84% of the
defendants are conducting free medical camps. Of which 8% are accompanying free medical camps every month,
4. INTERNATIONAL JOURNAL OF RESEARCH PUBLICATION AND REVIEWS VOL (1) ISSUE (6 ) (2020) PAGE 14-18 17
3) Marketing division and public relations department coexist in 50% of hospitals having marketing subdivision. The study acknowledged that
marketing subdivision is very significant in achieving target turnover in 24%, significant in 52%, minimal in 14% and immaterial in 10% of
hospitals which are having preferment department.
4) 61% hospitals are catching recommendations through direct contact, 18% through newsletter, 19% through mutual considerate and 2% are
adopting other ways which cannot be discovered.
5) There are only 15% of particular hospitals shaping exit interviews. Restore either oblivious or uninterested in exit conferences. Private and
public inadequate clinics are closely linked in rank ordering of their marketing goings-on with a Spearman amount of 0.821 with responsibility
3.215.
6) The broadcasting goals standings of community and private controlled hospitals as reflected by Spearman magnitude of 0.9642 and t cost
of 8.13 are moderately similar.
7) Differences concerning the organizational setup of commercial hospitals are institute to be minimal amongst private and public limited.
Interestingly, the marketing goals of the association did not vary greatly. Public imperfect hospitals were suggestively more publicizing
oriented than reserved limited.
8) To compare the rank ordering of publicizing goals across association type, respondents were asked to rank the various marketing penalty area.
To derive the overall score, 7 points stayed dispensed to the first most imperative goal, six points to second imperative one and so on. Based on
the mark of each goal the total rankings are given unconnectedly for hospitals.
11. Suggestions
1) Hospitals to experience recovering occupancy rate and net revenues need to understand patient population, accessibility of physicians and
offerings of their struggle. Hospital marketing can no longer be inadequate to advertising and public relations.
2) The most damaging feature of corporate hospitals is they are caught in a “be better” trap surfaces when they build strategies upon a heritage of
association programmers. These initiatives regularly accelerate the injury of reasonable control completed competitors.
3) In the absence of true approaches that uniquely fulfil consumer needs, they cannot produce inexpensive edge. Corporate hospitals need to
realize that doing things differently is more prevailing in the market place than doing things better. Finding your customers and forming what
they will want, before opponents do is now imperative.
4) Cost effective services need to be providing by developing control on inter- relationship among the factors of planning, occupancy,
homeopathic decision and disbursements. This requires extensive human relations skills and the lessening of measurement of stay of inpatients
in the hospitals.
5) Corporate hospitals need to develop a well-designed system to obtain immediate feedback about the performance of accommodations and
people. A follow up of patient satisfaction need to be assessed by developing and administering a structured questionnaire at the exit point of
examination. This makes hospitals realize dimness and loop holes in the system primary to consumer dissatisfaction.
6) Corporate sanatoriums need to make pains to transfer sting of compensating the bill from the patient to some faceless entity. Indian insurance
bill covered the way for entry of private players into the insurance sector. A large number of players have already originated their efforts to
catch the marketplace. Hospital tie-ups with insurance concerns whether or not will lead the fate in the future. Hence hospitals need to create
integrated system mingling services and supporting instrument.
7) Hospitals may encourage their services for patients overseas. World-class treatment attached with low cost compared to advanced countries
would underwrite to market growth.
8) Health care service delivery is a cooperating process between hospital personnel and customer. Corporate sanatoriums advertising in particular
must personification not only on cheering purchaser to buy, but also on inspiring hospital workforces to interact in a responsive and hopeful
manner.
9) Health plan communications may be provided by hospitals to family and corporate. They need to design wide-ranging health plan packages but
not expensive. Health plan packages need to offer various services for the family and corporate workforces. These health plan
edifications may increase the turnover of the sanatorium.
12. Conclusion
The corporate hospital entrepreneurs are qualified professionally qualified and motivated individuals beside medical professionals. But are lacking
decision-making and technical skills to manage and market their health care services successfully. They endeavored to give a picture of low return on
venture. Many of the corporate hospitals restricted their line services to some dedicated areas. They failed to offer full range of services to the regulars.
This subsidized the opposition in favor of large sanatoriums offering full assortment of services.
The study foreseen lack of medical and indicative equipment to meet the intensifying demand of health care and are linking with investigative centers. Of
course, this may not be true with large corporate hospitals which are financially sound enough to procure the latest medical equipment. Even though
many communal hospitals are intake positive attitude near hospital marketing, there is no isolated nominated marketing subdivision in majority of the
hospitals. This may be somewhat true with veneration to monetarist strength of the sanatorium.
5. 18 International Journal of Research Publication and Reviews Vol (1) Issue (6) (2020) Page 14-18
Corporate hospitals larger in number failed in developing a comprehensive marketing programmer to strengthen the consumer base and ensure cheap
health care to the regulars. They have designed ado marketing plans just to weather in the health care engineering. They have not recognized marketing as
a formal function, even though they are practicing various marketing activities such as advertising, developing appointment network, public
relationships programmer etc. Marketing function has not been successfully combined into a consistent long-term strategy.
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