Marketing of hospital and cure marketing is a subject based presentation. It deals with an overview of healthcare, the market size of healthcare, Challenges in healthcare, service flower, the meaning of hospital, classification of hospitals etc.

1. Marketing Of Hospital
Care and Cure

2. Healthcare
 Act of taking preventative or necessary
medical procedures
 Done with surgery, the administering of
medicine, or other alterations in a person's life
 Made up of hospitals and physicians

3. BRIEF OVERVIEW
 Hospitals
 Diagnostics
 Pathology
 Equipment and Supplies
 Medical Tourism
 Telemedicine , etc
 Prominent contributors to India's GDP.
 Attracts large number of domestic as well as international
players
 Attractive destination for Medical Tourism , clinical studies ,
Research &development programmes

4. Healthcare :Market size
 Presently worth $50bn
 Second largest service sector employer
 Jobs for 4.5mn people
 Doubling of size of sector to $100bn by 2015

5. Rapid Expansion......
 In terms of revenue and employment
 $34 billion, translates to $34per capita,or roughly 6% GDP
 India's healthcare sector is projected to grow to nearly
$40 billion
 The private sector accounts for more than 80% of total
healthcare spending in India
 one driver of growth in the healthcare sector is India's
booming population.

6. Top Health Care Companies and
Hospitals Chains
 APOLLO LIFE
 SUN HEALTHCARE
 WIPRO GE HEALTHCARE
 SERUM INSTITUTE OF INDIA LTD
 CIPLA
 CADILLA HEALTHCARE
 RANBAXY
 FORTIS HEALTHCARE
 NICHOLAS PIRAMAL INDIA PVT.LTD

7. Indian health care:The growth story
 Paradigm shift in the last five years
 visbile only in the last two years
 shift from unorganised to organised structure
 social sector but now there is move towards
corporatization
 Apollo pioneered the trend of corporate
hospitals in india.

8. Characteristics of Hospital industry
 Intangibility -visualization
 inconistency-Training,Automation

9. Factors for the Health care boom in
india
 Strong indian economy
 increasing options for healthcare financing
 Increasing opportunities in Healthcare delivery
 Better profitability(15-20%EBIDTA)

13. Supplementary Services