The document outlines regulatory guidelines for promotion of prescription drugs in India established by the Organization of Pharmaceutical Producers of India (OPPI). The guidelines set standards for ethical promotion of drugs to healthcare professionals and require all promotional materials to include key product information. The guidelines do not regulate direct-to-consumer advertising or promotion of over-the-counter drugs.

2. The Organization of Pharmaceutical Producers of India (OPPI) has developed a code of practice for its members, based on the IFPMA. ©Mark IV Medical communication

9. Promotion should be capable of substantiation either by reference to the approved labeling or by scientific evidence . Such evidence should be made available, on request, to healthcare professionals. Substantiation of claims ©Mark IV Medical communication

13. Cash Payments in cash or cash equivalents (such as gift certificate) must not be offered to healthcare professionals. Personal gifts Gifts for the personal benefit of healthcare professionals (including, but not limited to, music CDs, DVDs, sporting or entertainment tickets, electronic items) must not be provided or offered. Cultural courtesy gifts An inexpensive gift not related to the practice of medicine may be given on an infrequent basis to healthcare professionals in acknowledgement of significant national, cultural or religious holidays. ©Mark IV Medical communication

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