The document discusses the evolution of corporatization in the Indian healthcare sector. It notes that while corporatization led to improved infrastructure and standards, it also widened the gap between healthcare providers and patients. The document argues that a patient-centric approach is needed where hospitals prioritize ethics, intelligent planning to reduce costs, and affordability over profits. Public-private partnerships that protect public interests are also presented as a way of making healthcare more accessible.
The document provides an analysis for developing a brand identity for Max Healthcare. It includes:
1) An overview of Max Healthcare's vision, mission and values which focus on medical excellence, ethical practices, and being the principal choice for physicians.
2) An analysis of Max Healthcare's capabilities including its team of qualified doctors and nurses, modern equipment, and financial details like revenue growth and funding.
3) Insights about Max Healthcare's target consumers which are affluent individuals in Delhi seeking high quality private healthcare.
4) An examination of India's healthcare environment including factors like lower spending and health indicators compared to other countries, and competitors in the private healthcare sector.
An impersonal, splintered healthcare system confounds customers and costs more and more each year. Overall, the United States spends $3.2 trillion on medical care, with mixed results. By 2020, 81 million Americans will suffer from multiple chronic conditions, further taxing the system. Revving up the role of primary care –with digital technology, a focus on prevention and expanded roles for non-physicians – offers a cost-effective remedy.
After decades of being undervalued in a fee-for-service system that emphasizes transactional medicine at times of distress, primary care is poised for an extreme makeover. The time is right for its true worth to be revealed—and rewarded.
Rather than playing its historical role as gatekeeper to a splintered array of specialties, primary care has to become the nexus, providing simplicity, value, and better health outcomes. The attached thought-piece from PwC discusses how primary care is evolving in the New Health Economy.
Architectural design, especially for healthcare facilities, presents "wicked problems" that defy complete description and lack clear formulation. These problems require considerable domain knowledge to understand and address diverse concerns from a patient's anxiety to engineering requirements. There are no single correct or optimal solutions. Early models of design as a sequential cognitive process within one's brain were unrealistic, as design involves clarifying objectives and balancing success criteria through attempts to solve emerging problems. The relationship between client and designer is interactive and creative, with the designer addressing multiple stakeholder needs within technical, social and environmental constraints.
8 covid 19 finanicial trends research paper hari masterpiece HariMasterpiece
This document summarizes a study on marketing management practices of corporate hospitals in Tamil Nadu, India. It discusses how hospitals play an important role in healthcare delivery across primary, secondary, and tertiary levels. The healthcare sector depends on socioeconomic development and government priority. Private household expenditure on healthcare is higher than public expenditure. Due to increased competition, service quality is important for corporate hospitals. The study aims to analyze socioeconomic factors, understand the importance and scope of marketing, examine product mix and pricing approaches, and identify strategies used by corporate hospitals to promote their facilities. Hypotheses are presented on how marketing positioning, orientation, and competitiveness relate to factors like investment, service variety, and assertiveness.
Today’s Reality for Hospitals: Brand is the New Must Have
Authored by: Gwane Levey
The paper addresses healthcare trends and the multifaceted and complex transformations hospitals are undergoing and the ways in which hospital administrators, marketers, boards and management can use brand to overcome the turbulence, harness flux and transform it into stable momentum and long-term success.
The document discusses healthcare in India and the use of telemedicine. It provides an overview of the size and structure of the healthcare industry in India. It then discusses hospital service marketing and the key elements of the marketing mix for hospitals. The document introduces Apollo Hospitals and its telemedicine network, which uses technologies like video conferencing to provide remote access to medical experts and services.
Apollo Speciality Hospital is part of Apollo Hospitals Enterprise, one of the largest integrated healthcare groups in India. Apollo Hospitals was a pioneer in integrated healthcare in Asia and globally. It now has over 10,000 beds across 51 hospitals in India and other countries, as well as over 1,500 pharmacies and 100 primary care clinics. The objectives of the study are to understand Apollo Speciality Hospital's organization structure, products and services, department functions, and management responsibilities. The healthcare industry in India is large and growing, but government hospitals are understaffed and overburdened, leading many to use private services. Major players in the Indian healthcare market include Apollo Hospitals, Fortis Healthcare, and Max Healthcare
The document provides an analysis for developing a brand identity for Max Healthcare. It includes:
1) An overview of Max Healthcare's vision, mission and values which focus on medical excellence, ethical practices, and being the principal choice for physicians.
2) An analysis of Max Healthcare's capabilities including its team of qualified doctors and nurses, modern equipment, and financial details like revenue growth and funding.
3) Insights about Max Healthcare's target consumers which are affluent individuals in Delhi seeking high quality private healthcare.
4) An examination of India's healthcare environment including factors like lower spending and health indicators compared to other countries, and competitors in the private healthcare sector.
An impersonal, splintered healthcare system confounds customers and costs more and more each year. Overall, the United States spends $3.2 trillion on medical care, with mixed results. By 2020, 81 million Americans will suffer from multiple chronic conditions, further taxing the system. Revving up the role of primary care –with digital technology, a focus on prevention and expanded roles for non-physicians – offers a cost-effective remedy.
After decades of being undervalued in a fee-for-service system that emphasizes transactional medicine at times of distress, primary care is poised for an extreme makeover. The time is right for its true worth to be revealed—and rewarded.
Rather than playing its historical role as gatekeeper to a splintered array of specialties, primary care has to become the nexus, providing simplicity, value, and better health outcomes. The attached thought-piece from PwC discusses how primary care is evolving in the New Health Economy.
Architectural design, especially for healthcare facilities, presents "wicked problems" that defy complete description and lack clear formulation. These problems require considerable domain knowledge to understand and address diverse concerns from a patient's anxiety to engineering requirements. There are no single correct or optimal solutions. Early models of design as a sequential cognitive process within one's brain were unrealistic, as design involves clarifying objectives and balancing success criteria through attempts to solve emerging problems. The relationship between client and designer is interactive and creative, with the designer addressing multiple stakeholder needs within technical, social and environmental constraints.
8 covid 19 finanicial trends research paper hari masterpiece HariMasterpiece
This document summarizes a study on marketing management practices of corporate hospitals in Tamil Nadu, India. It discusses how hospitals play an important role in healthcare delivery across primary, secondary, and tertiary levels. The healthcare sector depends on socioeconomic development and government priority. Private household expenditure on healthcare is higher than public expenditure. Due to increased competition, service quality is important for corporate hospitals. The study aims to analyze socioeconomic factors, understand the importance and scope of marketing, examine product mix and pricing approaches, and identify strategies used by corporate hospitals to promote their facilities. Hypotheses are presented on how marketing positioning, orientation, and competitiveness relate to factors like investment, service variety, and assertiveness.
Today’s Reality for Hospitals: Brand is the New Must Have
Authored by: Gwane Levey
The paper addresses healthcare trends and the multifaceted and complex transformations hospitals are undergoing and the ways in which hospital administrators, marketers, boards and management can use brand to overcome the turbulence, harness flux and transform it into stable momentum and long-term success.
The document discusses healthcare in India and the use of telemedicine. It provides an overview of the size and structure of the healthcare industry in India. It then discusses hospital service marketing and the key elements of the marketing mix for hospitals. The document introduces Apollo Hospitals and its telemedicine network, which uses technologies like video conferencing to provide remote access to medical experts and services.
Apollo Speciality Hospital is part of Apollo Hospitals Enterprise, one of the largest integrated healthcare groups in India. Apollo Hospitals was a pioneer in integrated healthcare in Asia and globally. It now has over 10,000 beds across 51 hospitals in India and other countries, as well as over 1,500 pharmacies and 100 primary care clinics. The objectives of the study are to understand Apollo Speciality Hospital's organization structure, products and services, department functions, and management responsibilities. The healthcare industry in India is large and growing, but government hospitals are understaffed and overburdened, leading many to use private services. Major players in the Indian healthcare market include Apollo Hospitals, Fortis Healthcare, and Max Healthcare
Fortis Healthcare was established in 2005 to create an integrated healthcare system in India. It focuses on specialties like cardiology, oncology, and orthopedics. The company aims to provide world-class medical skills with compassionate patient care. Fortis Escorts Hospital in Jaipur offers diagnostic services like angiography and echocardiography. It provides both surgical and non-surgical treatments for conditions like heart disease and pediatric heart issues. The hospital also has preventive programs for diet, exercise, and stress management. Abhishek Parwal concluded an internship learning about theoretical and practical implementation of recruitment, training, and HR processes at Fortis Escorts Hospital.
Exploring Hospital-Physician Business Relationships: What Trustees Need to Knowjhdgroup
This monograph discusses the key role of the health care organization governing board in working with physicians to frame the value exchange between both parties in the context of the organization’s mission, goals and market position. Our findings and recommendations address:• Guiding organizations in moving beyond transactional relationships• Specific opportunities for hospital/physician collaboration• Building an infrastructure to enable collaboration
This document provides an abstract for a study on marketing management practices in corporate hospital services in Tamil Nadu, India. The study aims to analyze socio-economic factors, the importance and scope of marketing, and strategies adopted by corporate hospitals. It finds that corporate hospitals need to better understand patient populations, accessibility of physicians, and service offerings to compete. Marketing approaches need to focus on uniquely meeting consumer needs rather than just doing things better than competitors. Cost-effective services, feedback systems, insurance tie-ups, overseas marketing, and comprehensive health plans are suggested to increase revenues and market share. The conclusion is that corporate hospital entrepreneurs lack decision-making and technical skills to successfully manage and market healthcare services.
Case study on Finance and Accounts Department at Columbia Asia Referral Hospi...Rijo Stephen Cletus
This document provides an overview of the finance and accounts department of Columbia Asia Referral Hospital in Yeshwanthpur, Bangalore. It begins with an introduction to the hospital, highlighting its core values of advanced technology, excellence, affordability, and patient-focused care. It then describes the organizational structure and functions of the finance department, including accounts payable, treasury, corporate accounts, purchase and stores, and insurance-related activities. The department utilizes technology and has a physical back office structure divided into teams to efficiently manage cash, insurance, and corporate clients.
The Strategy of Identifying Solid Investment Opportunities in HealthcareTamas Ban, PhD, MBA
Consumerism in the healthcare industry is an inescapable growing trend. Patients are increasingly taking an active role in their care experience and are ever more empowered to choose their own care alternatives.
The key to driving a more consumer-based healthcare experience is to devise a cost-effective method to capture and analyze such information.
Healthcare is transforming into value-based healthcare, requiring investors to adjust their investment risk measures.
At the crossroads of healthcare and innovation lies service platform technologies. Hardware and service technologies will finally meet in 2016 to enable patient-centered healthcare services.
New key performance indicators (KPls) are necessary to measure patient outcomes, and new service platform technologies will use these new KPls.
Successful investments in healthcare ventures must show a positive impact on healthcare. The impact can be measured by cost, outcome, and alignment of incentives across payers, providers, and patients.
The 100-year-old methods used to measure the effects of medicine do not allow for personalization. Service platforms will bridge this gap.
Continuity of care relies on increasing the number of touch points, which service platform technologies will expand. They will also lead to connecting patients, providers, and payers to increase efficiency of patient care.
This paper will highlight a Quick Healthcare Value Assessment Tool for the investor.
Market Research Report : Hospital Market in India 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report – Hospital Market in India. The Indian hospital market is currently experiencing rapid growth over the last few years and it is expected to continue this trend in the near future.
The report provides a snapshot of the hospital market. It begins with an introduction section which offers a study of the types and specifications of the hospital in India. The market overview section provides an insight into the current and forecasted market size of the equipment.
An analysis of the drivers explains the factors for growth among which are the dearth in hospital beds in comparison to the demand it faces, growing healthcare industry, growing affordability among people, growing medical tourism, increasing lifestyle diseases, changing demographic structure and growing health insurance market. Key challenges include insufficient medical professionals, lack of investment in IT infrastructure and shortage of FDI flows in Indian hospitals.
The next section provides a study on the role of government that is taking measures to raise the number of hospitals both public and private and also providing financial incentives to the private players to encourage them to establish more and more hospitals.
The next section provides the Trends that are developing in the hospital market among which are growth in Secondary Care Hospitals, growing interest of foreign hospitals to start business in India, public private partnership projects, funding from private equity firms, increase in operation of mobile hospitals, domestic hospitals offshore expansion along with telemedicine and health city emergence in hospital market.
The competition section gives overview of hospitals in the country that have grown over time segmented on the basis of region. It is then followed by some hospitals that have or will soon commence operation in 2012-13. Thereafter, the report highlights the features of the major players operating in the market. It includes an elaborate profile of the major domestic players in the market along with their financial analysis. Porters Five Forces Analysis has been incorporated for a brief but effective understanding of the market scenario.
The strategic recommendations section focuses on some effective strategic decisions which can be taken up by companies to increase their market shares.
Situational analysis in health care industryAbhi Manu
The document discusses various techniques for conducting situational analysis in healthcare. It defines situational analysis as the systematic collection and study of past and present data to identify trends and conditions that can influence business performance and strategy choices. For healthcare, situational analysis describes and analyzes the health status and services in an area to assess how well services address needs. It also prioritizes problems to inform planning. Common techniques include 5C analysis, PEST analysis, Porter's Five Forces, and SWOT analysis. The summary provides an overview of how each technique is applied to understand strengths, weaknesses, opportunities and threats to better plan healthcare services.
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011Nova Medical Centers
The document discusses the healthcare sector in India and the need for healthcare marketing. It notes that while India has a large population, only 25% have access to quality healthcare as most hospitals and resources are urban-focused. The sector is growing rapidly but more investment is needed to improve infrastructure and access. Healthcare marketing can help increase revenues, connect patients with providers, and promote a positive experience. It discusses how marketing addresses the unique challenges in healthcare like legal barriers and influencing non-end users. The conclusion is that healthcare marketing is necessary to realize the large potential of India's healthcare sector.
Start, Run and Manage a Super Speciality Hospital. India Healthcare Market Potential Opportunities for Market Entry
Hospital, an institution that is built, staffed, and equipped for the diagnosis of disease; for the treatment, both medical and surgical, of the sick and the injured; and for their housing during this process. The modern hospital also often serves as a centre for investigation and for teaching.
A speciality hospital is a hospital that is specialized in a certain area. Like cardiac conditions, orthopedic conditions, or any specialized category.
Benefits of Choosing a Specialty Hospital
• High-quality staff with focused experience
• Peer support from patients with similar injuries
• Specialized patient and family education and resources
• More options to participate in research studies
• Access to services not found in most rehabilitation centers
• Specialized long-term support
See more
https://goo.gl/pLWnMd
https://goo.gl/NtMHWo
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
Super Speciality Hospital, Setting up a Super Specialty Hospital in India, Setting up a Hospital in India, Healthcare Project, Hospital Set up Cost, Hospital Set up Cost in India, Cost of Setting up a Small Hospital in India, Multi Speciality Hospital Project Report Pdf, Setting up of Super-Specialty / Multi-Specialty Hospitals, Business Plan for Hospital, Setting up a New Hospital in India, How to Start a Hospital Business? Health Sector in India, Project Report on Multispeciality Hospital, Project Report of Hospital for Bank Loan Pdf, Hospital Project Report in Excel, Hospital Project Report India, Project Report to Start a New Hospital, Multispeciality Hospital, Health Care Business, Starting a Healthcare Business, Healthcare Business Ideas, Setting up a Hospital, Healthcare Business Ideas in Medical Sector, Healthcare & Medical Business Ideas, Project Report on Super Speciality Hospital, Detailed Project Report on Super Speciality Hospital, Project Report on Super Speciality Hospital, Pre-Investment Feasibility Study on Super Speciality Hospital, Techno-Economic feasibility study on Super Speciality Hospital, Feasibility report on Super Speciality Hospital, Free Project Profile on Super Speciality Hospital, Project profile on Super Speciality Hospital, Download free project profile on Super Speciality Hospital, Business Plan for Hospital, How Does One Start a Hospital in India?, Set up Healthcare Centre, Want to Start Health Care Business?, Best Hospital in India, How to Start Hospital, Project Report on Setting up Hospital in India, Business Ideas for Start-ups in Healthcare Industry, Health Care Startups are Booming,
This presentation summarizes diagnostic services and healthcare strategies for effective performance. It discusses key drivers in the Indian diagnostic industry like foreign health insurance, relaxation in regulations, and emerging technologies. It profiles two major diagnostic service providers - Thyrocare Laboratories and Piramal Diagnostics. The presentation also analyzes in-house diagnostic services provided by Asian Heart Institute and Fortis Healthcare. It discusses their product offerings, pricing, promotion strategies, processes, and people. Lastly, it proposes strategies like focusing on patients, credibility, expertise, and accessibility to improve performance in the fragmented and competitive diagnostic market in India.
Acupuncture Rates:
Initial Consultation $80
Follow up $60
10 punch card $500
Sensory Deprivation Tanks: Also known as isolation tanks, these tanks are filled
with 10 inches of water saturated with 800 pounds of Epsom salt, allowing the
individual to float effortlessly in a dark, soundproof environment. This allows the
individual to achieve a deep state of relaxation and introspection. (Gordon, M. 2003)
Tank Rates:
Single Session $60
10 punch card $500
Monthly unlimited $150
In addition to these services, CWC will also offer nutritional consultations with
Allyson, our PA, to discuss diet and lifestyle
The document provides information about the 2nd VOH International Conference taking place on March 16-17, 2018 at the Bombay Convention & Exhibition Centre in Mumbai. The conference will address topics related to healthcare infrastructure, IT, operations, and management. It will feature panel discussions, presentations, and talks from experts on issues like medical devices and equipment, healthcare financing, hospital operations, quality accreditation, and technology disruptions. Over 100 speakers from India and abroad will participate in the two-day event.
The document discusses the rise of private sector participation in healthcare in India and the need for professionally trained hospital administrators. It notes an increasing demand for healthcare services, willingness to pay for services, and an entrepreneurial spirit has led to growth in the healthcare industry. However, there is currently not a large enough pool of trained hospital administrators. The document proposes strategies for developing this new type of skilled professional, including promotion programs and creating administrator positions and acceptance of their roles in hospitals.
The document discusses the rise of private sector participation in healthcare in India and the need for professionally trained hospital administrators. It notes an increasing demand for healthcare services, willingness to pay for services, and an entrepreneurial spirit has led to growth in the healthcare industry. However, there is currently not a large enough pool of trained hospital administrators. The document proposes strategies for developing this skills market, including promotion programs and creating administrator positions and acceptance of their roles in hospitals.
How to Start, Run and Manage a Hospital Successfully by Dr.Mahboob ali khan Phd Healthcare consultant
The purpose of this paper is to give a brief outline of the pre-planning and strategic thinking in which an entrepreneur might consider before investing in or starting up a new hospital in the developing world.
There are numerous examples of hospital startups that were ill-conceived or poorly planned and have resulted in either a hospital that was partially constructed and abandoned or were completed and within two years failed in profitability and now sit idle. Other examples exist of underperforming assets. What went wrong? What could the investors have done to decrease their investment risk and increase the chances of the hospital being successful?Globalization of Healthcare.
1) The document discusses marketing practices of corporate hospitals in Tamil Nadu, India. It analyzes factors like the socioeconomic environment, importance of marketing, and marketing mix strategies used.
2) A key finding is that most corporate hospitals lack dedicated marketing departments and comprehensive marketing programs. Newsletters, medical camps, and doctor referrals are common promotion tactics but exit interviews and feedback are rarely used.
3) The document recommends that hospitals develop marketing strategies tailored to customer needs to gain competitive advantage. This includes obtaining customer feedback, expanding service offerings, promoting health plans, and tying up with insurance providers.
Physicians in China are increasingly reluctant to meet with pharmaceutical sales representatives due to government investigations into bribery. Major pharmaceutical companies are changing their sales models in response, such as ending payments to physicians for speaking or conference participation. These changes may significantly impact sales volumes for some companies. The Chinese government is also transforming the healthcare system through expanded coverage, improved quality, and increased efficiency, which presents challenges and opportunities for pharmaceutical companies to adapt their strategies.
Implementing A Certified Electronic Health Record SystemCrystal Torres
The document discusses implementing a certified electronic health record system in a healthcare organization to improve patient safety, ensure privacy and security of patient data, and improve patient outcomes. It addresses the progress many health systems have made in meeting meaningful use regulations through using electronic health records and systems like Epic. Barriers to successful implementation are also discussed.
On-Demand business models reshaping Healthcare IndustrynextJuggernaut
Its a well analysed discussion on the successful business models in the on-demand healthcare sector. It illustrates these facts with live examples from the industry which will help you on your next Uber for Health.
2017 Healthcare Trends. A look into the Top 5 Healthcare Trends for 2017 from www.klara.com. Manage your healthcare practice operations efficiently and prepare for the future with this analysis of the top healthcare trends predicted for 2017. Technology is a key theme in this report.
Fortis Healthcare was established in 2005 to create an integrated healthcare system in India. It focuses on specialties like cardiology, oncology, and orthopedics. The company aims to provide world-class medical skills with compassionate patient care. Fortis Escorts Hospital in Jaipur offers diagnostic services like angiography and echocardiography. It provides both surgical and non-surgical treatments for conditions like heart disease and pediatric heart issues. The hospital also has preventive programs for diet, exercise, and stress management. Abhishek Parwal concluded an internship learning about theoretical and practical implementation of recruitment, training, and HR processes at Fortis Escorts Hospital.
Exploring Hospital-Physician Business Relationships: What Trustees Need to Knowjhdgroup
This monograph discusses the key role of the health care organization governing board in working with physicians to frame the value exchange between both parties in the context of the organization’s mission, goals and market position. Our findings and recommendations address:• Guiding organizations in moving beyond transactional relationships• Specific opportunities for hospital/physician collaboration• Building an infrastructure to enable collaboration
This document provides an abstract for a study on marketing management practices in corporate hospital services in Tamil Nadu, India. The study aims to analyze socio-economic factors, the importance and scope of marketing, and strategies adopted by corporate hospitals. It finds that corporate hospitals need to better understand patient populations, accessibility of physicians, and service offerings to compete. Marketing approaches need to focus on uniquely meeting consumer needs rather than just doing things better than competitors. Cost-effective services, feedback systems, insurance tie-ups, overseas marketing, and comprehensive health plans are suggested to increase revenues and market share. The conclusion is that corporate hospital entrepreneurs lack decision-making and technical skills to successfully manage and market healthcare services.
Case study on Finance and Accounts Department at Columbia Asia Referral Hospi...Rijo Stephen Cletus
This document provides an overview of the finance and accounts department of Columbia Asia Referral Hospital in Yeshwanthpur, Bangalore. It begins with an introduction to the hospital, highlighting its core values of advanced technology, excellence, affordability, and patient-focused care. It then describes the organizational structure and functions of the finance department, including accounts payable, treasury, corporate accounts, purchase and stores, and insurance-related activities. The department utilizes technology and has a physical back office structure divided into teams to efficiently manage cash, insurance, and corporate clients.
The Strategy of Identifying Solid Investment Opportunities in HealthcareTamas Ban, PhD, MBA
Consumerism in the healthcare industry is an inescapable growing trend. Patients are increasingly taking an active role in their care experience and are ever more empowered to choose their own care alternatives.
The key to driving a more consumer-based healthcare experience is to devise a cost-effective method to capture and analyze such information.
Healthcare is transforming into value-based healthcare, requiring investors to adjust their investment risk measures.
At the crossroads of healthcare and innovation lies service platform technologies. Hardware and service technologies will finally meet in 2016 to enable patient-centered healthcare services.
New key performance indicators (KPls) are necessary to measure patient outcomes, and new service platform technologies will use these new KPls.
Successful investments in healthcare ventures must show a positive impact on healthcare. The impact can be measured by cost, outcome, and alignment of incentives across payers, providers, and patients.
The 100-year-old methods used to measure the effects of medicine do not allow for personalization. Service platforms will bridge this gap.
Continuity of care relies on increasing the number of touch points, which service platform technologies will expand. They will also lead to connecting patients, providers, and payers to increase efficiency of patient care.
This paper will highlight a Quick Healthcare Value Assessment Tool for the investor.
Market Research Report : Hospital Market in India 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report – Hospital Market in India. The Indian hospital market is currently experiencing rapid growth over the last few years and it is expected to continue this trend in the near future.
The report provides a snapshot of the hospital market. It begins with an introduction section which offers a study of the types and specifications of the hospital in India. The market overview section provides an insight into the current and forecasted market size of the equipment.
An analysis of the drivers explains the factors for growth among which are the dearth in hospital beds in comparison to the demand it faces, growing healthcare industry, growing affordability among people, growing medical tourism, increasing lifestyle diseases, changing demographic structure and growing health insurance market. Key challenges include insufficient medical professionals, lack of investment in IT infrastructure and shortage of FDI flows in Indian hospitals.
The next section provides a study on the role of government that is taking measures to raise the number of hospitals both public and private and also providing financial incentives to the private players to encourage them to establish more and more hospitals.
The next section provides the Trends that are developing in the hospital market among which are growth in Secondary Care Hospitals, growing interest of foreign hospitals to start business in India, public private partnership projects, funding from private equity firms, increase in operation of mobile hospitals, domestic hospitals offshore expansion along with telemedicine and health city emergence in hospital market.
The competition section gives overview of hospitals in the country that have grown over time segmented on the basis of region. It is then followed by some hospitals that have or will soon commence operation in 2012-13. Thereafter, the report highlights the features of the major players operating in the market. It includes an elaborate profile of the major domestic players in the market along with their financial analysis. Porters Five Forces Analysis has been incorporated for a brief but effective understanding of the market scenario.
The strategic recommendations section focuses on some effective strategic decisions which can be taken up by companies to increase their market shares.
Situational analysis in health care industryAbhi Manu
The document discusses various techniques for conducting situational analysis in healthcare. It defines situational analysis as the systematic collection and study of past and present data to identify trends and conditions that can influence business performance and strategy choices. For healthcare, situational analysis describes and analyzes the health status and services in an area to assess how well services address needs. It also prioritizes problems to inform planning. Common techniques include 5C analysis, PEST analysis, Porter's Five Forces, and SWOT analysis. The summary provides an overview of how each technique is applied to understand strengths, weaknesses, opportunities and threats to better plan healthcare services.
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011Nova Medical Centers
The document discusses the healthcare sector in India and the need for healthcare marketing. It notes that while India has a large population, only 25% have access to quality healthcare as most hospitals and resources are urban-focused. The sector is growing rapidly but more investment is needed to improve infrastructure and access. Healthcare marketing can help increase revenues, connect patients with providers, and promote a positive experience. It discusses how marketing addresses the unique challenges in healthcare like legal barriers and influencing non-end users. The conclusion is that healthcare marketing is necessary to realize the large potential of India's healthcare sector.
Start, Run and Manage a Super Speciality Hospital. India Healthcare Market Potential Opportunities for Market Entry
Hospital, an institution that is built, staffed, and equipped for the diagnosis of disease; for the treatment, both medical and surgical, of the sick and the injured; and for their housing during this process. The modern hospital also often serves as a centre for investigation and for teaching.
A speciality hospital is a hospital that is specialized in a certain area. Like cardiac conditions, orthopedic conditions, or any specialized category.
Benefits of Choosing a Specialty Hospital
• High-quality staff with focused experience
• Peer support from patients with similar injuries
• Specialized patient and family education and resources
• More options to participate in research studies
• Access to services not found in most rehabilitation centers
• Specialized long-term support
See more
https://goo.gl/pLWnMd
https://goo.gl/NtMHWo
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
Super Speciality Hospital, Setting up a Super Specialty Hospital in India, Setting up a Hospital in India, Healthcare Project, Hospital Set up Cost, Hospital Set up Cost in India, Cost of Setting up a Small Hospital in India, Multi Speciality Hospital Project Report Pdf, Setting up of Super-Specialty / Multi-Specialty Hospitals, Business Plan for Hospital, Setting up a New Hospital in India, How to Start a Hospital Business? Health Sector in India, Project Report on Multispeciality Hospital, Project Report of Hospital for Bank Loan Pdf, Hospital Project Report in Excel, Hospital Project Report India, Project Report to Start a New Hospital, Multispeciality Hospital, Health Care Business, Starting a Healthcare Business, Healthcare Business Ideas, Setting up a Hospital, Healthcare Business Ideas in Medical Sector, Healthcare & Medical Business Ideas, Project Report on Super Speciality Hospital, Detailed Project Report on Super Speciality Hospital, Project Report on Super Speciality Hospital, Pre-Investment Feasibility Study on Super Speciality Hospital, Techno-Economic feasibility study on Super Speciality Hospital, Feasibility report on Super Speciality Hospital, Free Project Profile on Super Speciality Hospital, Project profile on Super Speciality Hospital, Download free project profile on Super Speciality Hospital, Business Plan for Hospital, How Does One Start a Hospital in India?, Set up Healthcare Centre, Want to Start Health Care Business?, Best Hospital in India, How to Start Hospital, Project Report on Setting up Hospital in India, Business Ideas for Start-ups in Healthcare Industry, Health Care Startups are Booming,
This presentation summarizes diagnostic services and healthcare strategies for effective performance. It discusses key drivers in the Indian diagnostic industry like foreign health insurance, relaxation in regulations, and emerging technologies. It profiles two major diagnostic service providers - Thyrocare Laboratories and Piramal Diagnostics. The presentation also analyzes in-house diagnostic services provided by Asian Heart Institute and Fortis Healthcare. It discusses their product offerings, pricing, promotion strategies, processes, and people. Lastly, it proposes strategies like focusing on patients, credibility, expertise, and accessibility to improve performance in the fragmented and competitive diagnostic market in India.
Acupuncture Rates:
Initial Consultation $80
Follow up $60
10 punch card $500
Sensory Deprivation Tanks: Also known as isolation tanks, these tanks are filled
with 10 inches of water saturated with 800 pounds of Epsom salt, allowing the
individual to float effortlessly in a dark, soundproof environment. This allows the
individual to achieve a deep state of relaxation and introspection. (Gordon, M. 2003)
Tank Rates:
Single Session $60
10 punch card $500
Monthly unlimited $150
In addition to these services, CWC will also offer nutritional consultations with
Allyson, our PA, to discuss diet and lifestyle
The document provides information about the 2nd VOH International Conference taking place on March 16-17, 2018 at the Bombay Convention & Exhibition Centre in Mumbai. The conference will address topics related to healthcare infrastructure, IT, operations, and management. It will feature panel discussions, presentations, and talks from experts on issues like medical devices and equipment, healthcare financing, hospital operations, quality accreditation, and technology disruptions. Over 100 speakers from India and abroad will participate in the two-day event.
The document discusses the rise of private sector participation in healthcare in India and the need for professionally trained hospital administrators. It notes an increasing demand for healthcare services, willingness to pay for services, and an entrepreneurial spirit has led to growth in the healthcare industry. However, there is currently not a large enough pool of trained hospital administrators. The document proposes strategies for developing this new type of skilled professional, including promotion programs and creating administrator positions and acceptance of their roles in hospitals.
The document discusses the rise of private sector participation in healthcare in India and the need for professionally trained hospital administrators. It notes an increasing demand for healthcare services, willingness to pay for services, and an entrepreneurial spirit has led to growth in the healthcare industry. However, there is currently not a large enough pool of trained hospital administrators. The document proposes strategies for developing this skills market, including promotion programs and creating administrator positions and acceptance of their roles in hospitals.
How to Start, Run and Manage a Hospital Successfully by Dr.Mahboob ali khan Phd Healthcare consultant
The purpose of this paper is to give a brief outline of the pre-planning and strategic thinking in which an entrepreneur might consider before investing in or starting up a new hospital in the developing world.
There are numerous examples of hospital startups that were ill-conceived or poorly planned and have resulted in either a hospital that was partially constructed and abandoned or were completed and within two years failed in profitability and now sit idle. Other examples exist of underperforming assets. What went wrong? What could the investors have done to decrease their investment risk and increase the chances of the hospital being successful?Globalization of Healthcare.
1) The document discusses marketing practices of corporate hospitals in Tamil Nadu, India. It analyzes factors like the socioeconomic environment, importance of marketing, and marketing mix strategies used.
2) A key finding is that most corporate hospitals lack dedicated marketing departments and comprehensive marketing programs. Newsletters, medical camps, and doctor referrals are common promotion tactics but exit interviews and feedback are rarely used.
3) The document recommends that hospitals develop marketing strategies tailored to customer needs to gain competitive advantage. This includes obtaining customer feedback, expanding service offerings, promoting health plans, and tying up with insurance providers.
Physicians in China are increasingly reluctant to meet with pharmaceutical sales representatives due to government investigations into bribery. Major pharmaceutical companies are changing their sales models in response, such as ending payments to physicians for speaking or conference participation. These changes may significantly impact sales volumes for some companies. The Chinese government is also transforming the healthcare system through expanded coverage, improved quality, and increased efficiency, which presents challenges and opportunities for pharmaceutical companies to adapt their strategies.
Implementing A Certified Electronic Health Record SystemCrystal Torres
The document discusses implementing a certified electronic health record system in a healthcare organization to improve patient safety, ensure privacy and security of patient data, and improve patient outcomes. It addresses the progress many health systems have made in meeting meaningful use regulations through using electronic health records and systems like Epic. Barriers to successful implementation are also discussed.
On-Demand business models reshaping Healthcare IndustrynextJuggernaut
Its a well analysed discussion on the successful business models in the on-demand healthcare sector. It illustrates these facts with live examples from the industry which will help you on your next Uber for Health.
2017 Healthcare Trends. A look into the Top 5 Healthcare Trends for 2017 from www.klara.com. Manage your healthcare practice operations efficiently and prepare for the future with this analysis of the top healthcare trends predicted for 2017. Technology is a key theme in this report.
This document discusses the increasing importance of nonacute care to healthcare organizations' success. It notes that what happens outside the hospital, including primary care, home health, and long-term care, will determine hospitals' and health systems' future. It provides examples of how some organizations are investing in and partnering with nonacute care providers to coordinate care across settings and control costs.
The document provides guidance on getting started with hospital design in India. It discusses the importance of management consulting to conduct a market survey of the healthcare needs in the area through household, doctor, and institutional surveys. The surveys analyze disease profiles, healthcare choices, opinions on deficiencies, and critical success factors. The data is used to determine the appropriate facility mix, size, and services for the proposed hospital project.
1Running Head CRITICAL THINKING NEW HOSPITAL PROPOSALCR.docxfelicidaddinwoodie
1
Running Head: CRITICAL THINKING: NEW HOSPITAL PROPOSAL
CRITICAL THINKING: NEW HOSPITAL PROPOSAL 2
Introduction
The system of healthcare in most of the countries is national based healthcare system whereby the government offers health care services to the public using governmental agencies. In Saudi Arabia for example, there are some growing private healthcare facilities. The government of many nations remains the full controller of the healthcare sectors both private and public. The private hospitals are both non-profit and profit for example in Saudi Arabia, most of these private hospital attracts several expats. Both the standards of both private and government hospitals are of more similarity. Some of the private healthcare facilities are of the world class but with poor health service delivery (Penm,2015).
Comparing and Contrasting the Legal Structure and Governance of the Profit and Non-profit international entities
Differences
The selected international entities include the Joint Commission International (non-profit), International Hospital Federation (non-profit) and the Kaiser Permanente (non-profit and profit). The legal structure of the Joint Commission International (JCI) follows the certification and accreditation of the hospital. The hospital must be evaluated first to see if the hospital complies with the standards and meets the activities needed by this entity. There are accreditation programs that any hospital must go through. This is then followed by the certification which can either be based on associated health care organization (Joint Commission, 2016). On the other hand, the International Hospital Federation requires a formal and documented request addressed to the Chief Executive Officer for one to be a member. The legal structure of Kaiser Permanente is consisting of two or three independent legal entities in each region of California (Finz, 2012). The applying employee must have been hired as a new Kaiser Permanente for an award-eligible post.
The governance of the International Hospital Federation is consisting of three organs i.e. the general assembly, governing council, and the executive committee. There are also the designated positions which consist of the president, chairman designate, immediate past president, treasurer, and the chief executive officer (International Hospital Federation, 2015). On the other hand, Kaiser Permanente is consisting of entities with each entity having its management and governance structure. There are regional entities and twelve Permanente Medical groups which were created by the Permanente Federation. The role of the Permanente is to standardized patient care as well as the performance (Finz, 2012). The governing of JCI is under the leadership of the President and the chief executive officer (Matt, 2011).
Advantages of the Entities
Join Commission International provides a wide variety of health care programs l ...
FINAL APPROVED Digital transformation of the health sector - summary record o...SochaBlue
The document discusses the opportunities and challenges of digital transformation in the health sector. It states that transformation is fundamentally a cultural change where technology provides tools to improve healthcare outcomes. While the role of doctors will change with new technologies, they are unlikely to be replaced. For health systems to successfully adopt digital tools, organizations need capabilities in their workforce, an understanding of customer needs, and courage to change practices. Key drivers of digital health include rising healthcare costs of aging populations and a shift towards preventative care models over the traditional treatment of sickness.
8 covid 19 finanicial trends rearch paper publishedin international journalmaaranhari
This document provides an abstract for a study on marketing management practices in corporate hospital services in Tamil Nadu, India. The study explores how hospitals play an important role in diagnosing, treating, and preventing diseases through primary, secondary, and tertiary healthcare levels. It notes that household expenditure on private healthcare is higher than public expenditure in India. The study aims to analyze socio-economic factors, the importance and scope of marketing, and strategies adopted by corporate hospitals. It finds that corporate hospitals lack decision-making and technical skills to successfully manage and market their healthcare services. Suggestions include developing integrated systems combining services and insurance, offering health plan packages, and increasing the range of services provided.
This document provides an abstract for a study on marketing management practices in corporate hospital services in Tamil Nadu, India. The study explores how corporate hospitals use marketing strategies and examines factors like investment levels, service offerings, and competition that influence their marketing positioning. It finds that most corporate hospitals conduct some basic promotional activities but lack comprehensive marketing plans. The study suggests corporate hospitals develop customized health plans, forge insurance ties, target medical tourism, and improve customer feedback to enhance their marketing. Overall, the study aims to analyze socio-economic factors and the importance of marketing in the corporate hospital sector in Tamil Nadu.
mHealth Israel: PwC emerging mhealth paths for growthLevi Shapiro
Emerging mHealth holds great potential to improve healthcare access, costs and quality through ubiquitous mobile devices. However, widespread adoption faces challenges from healthcare's resistance to change and the need to navigate complex, fragmented systems. Expectations for mHealth are high among patients, doctors and payers, but most experts expect slower adoption as improving patient care often disrupts traditional models. Emerging markets are pioneering mHealth by leaping ahead through greater needs and fewer barriers, showing the path could be smoother where systems are less rigidly established.
The document discusses improving health in communities by aligning incentives to make health profitable. It notes the US healthcare system is strained by chronic conditions exacerbated by an aging population. Experts discuss changing models and behaviors, and how to ensure healthcare reform improves overall community health rather than just preserving existing imbalances. Key ideas discussed include making health states profitable through business models, improving data sharing and transparency, and driving behavioral changes through community efforts.
Asian Hospital & Healthcare Management, the leading magazine in the healthcare industry empowers people providing the latest healthcare related issues, articles. Our latest issue provides the required information helpful to build healthier tomorrow. Check our Digital Magazine: https://goo.gl/4KfGjt
The document discusses six trends disrupting the health insurance industry: 1) The chronic disease crisis as chronic diseases account for most healthcare costs and require long-term management. 2) The move to outcomes-based payments to better align incentives with health outcomes. 3) The rise of m-health technologies which empower individuals. 4) Big data revolution allowing personalized insights. 5) Focus on customer centricity in insurance. 6) Pressures on underwriting models from these changes. The document proposes a new model of health insurance that shifts from short-term transactions to long-term partnerships to improve behaviors and health through increased data and alignment of incentives.
Consumer Centric Approach in Healthcare by Dr.Mahboob ali khan Phd Healthcare consultant
While the benefits of customer-centricity are clear, many organizations are not currently set up to accommodate the involvement of consumers in their own healthcare decisions. This means that healthcare administrators need to assess their own organizational capacity and determine how best to support patient-centered efforts moving forward.
Disaster Contact a disaster preparedness person at either a loca.docxlynettearnold46882
Disaster
Contact a disaster preparedness person at either a local hospital, or local city or county emergency services agency. NORTHEAST OHIO
1. Blackout 2003
2. Chardon Highschool shooting 2012
3. Great blizzard 1978
Interview your contact, asking the following questions:
1) "What do you consider to be the top three disasters for which you prepare?"
2) "What would you say are your top three lessons learned about managing a disaster?"
What Would the Best Future for Health Care Look Like?
Introduction
The one thing the debate over reforming health care taught us all is that there are as many opinions as there are interested groups, and all of them differ in meaningful ways. To look at the views on improving the systems of care delivery, it is important to note where they have points of agreement and where they differ. They are all driven by the values and principles of the constituencies and what they hope to achieve from changes in the delivery system. This module will explore points of agreement and differences between important groups that will influence the direction health care will go in the next decade.
Patients
It is an interesting point that all constituencies, in their public statements, emphasize that a strong health care system should focus on getting the best outcomes for patients. What would that be, from the perspective of patients? Typically, patients relate that they want top quality in their care and the latest technology, along with immediate and unrestricted access to care, at the lowest possible cost. This triad has become the stumbling block of change initiatives, since to date, no one has figured out how to deliver all three. However, when patients' views are explored and probed, some interesting facts emerge. When patients say they want top quality care, in general, they tend to define that as achieving a cure or return to health. They certainly do not want to leave the system feeling worse than when they came in. Patients have been heavily lobbied in the media by pharmaceutical and medical technology companies to convince them that the latest (and most expensive) technology will deliver the desired outcomes. However, very little real research on the true effectiveness of treatments and technology makes its way to most patients, and patients in general do not shop for their medical care as carefully as they would if they were purchasing new cars, for example. The language of research and medicine is difficult for patients to understand and is frequently not well-explained by providers.
So, the nuances of top quality care in terms of being able to deliver a cure or return to health are not well understood by the constituency with the most at risk. What patients do understand is whether they feel better or see improvement in their health and whether care was rendered without errors and in a compassionate way. The best health care system, from a patient's point of view, is one that can consistently deliver the good.
SARS-CoV-2 can be transmitted through respiratory droplets and aerosols from infected individuals. RT-PCR testing of nasopharyngeal and oropharyngeal swabs is the gold standard method for diagnosing COVID-19, though rapid antigen tests provide quick results. Diagnostic testing aims to identify infected individuals for isolation and treatment, trace their contacts, and determine when patients can end isolation. Symptomatic individuals, contacts of confirmed cases, and healthcare workers should be prioritized for testing.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document provides a brief overview of gram staining and ZN staining procedures for identifying bacteria. It lists the typical appearances of gram positive cocci, bacilli, and Clostridium as well as gram negative cocci and bacilli under gram staining. It also notes that ZN staining can identify acid fast bacilli and parasites.
Disinfection in the Neonatal Intensive Care UnitDr. Anuja Joshi
The document discusses asepsis and disinfection in the neonatal ICU. Newborns in the NICU are at high risk of infection due to factors like prematurity and lack of developed skin and immune systems. Many infections acquired in the NICU are caused by multidrug-resistant organisms. Proper asepsis including strict hand hygiene and surface disinfection are essential to prevent these infections. Standard protocols for cleaning, disinfecting high-touch surfaces and monitoring infections must be established and followed closely.
This document provides an overview of COVID diagnosis methods including antigen tests, molecular tests, and antibody tests. It discusses the roles of different viral targets like the S, E, and RdRp genes that are used in molecular tests. The document also covers emerging technologies like CRISPR and FELUDA for COVID diagnosis and explains the importance of genome sequencing. Finally, it touches on viral variants, the reasons variants occur, and examples of variants of interest and concern that have been identified.
Scalable, rational charitable models for hospitalsDr. Anuja Joshi
This document discusses the changing nature of healthcare from a faith-based model to a system focused on profits and contracts. It argues that this shift has led to increased darkness, as some physicians and hospitals prioritize wealth generation over patient care. While medicine involves both art and science, it is practiced by imperfect humans. The document evaluates different healthcare delivery systems and their aims, noting that for-profit systems are most openly commercial but can potentially put profits over patient needs. It suggests some healthcare providers have adopted an unethical "ends justify the means" approach. Overall, the document analyzes factors contributing to less ethical practices in healthcare.
Scalable, rational charitable models for hospitals
Patient centric corporatization
1. Patient-centric corporatization: Making the twain meet
-Dr. Anuja Joshi
First year, MHA (HO)
Tata Institute of Social Sciences
The last decade has been a revolutionary journey for healthcare in the Indian subcontinent, as it finally begins to take
centre stage after prolonged subordination and anticipation. The excitement is palpable amongst healthcare providers,
the government and other stakeholders alike, as Indian hospitals rise to stand up shoulder to shoulder with world class
healthcare providers. Driving this revolution is a wave of business restructuring - we know as Corporatization.
Some say that this is just a part of the metamorphosis most sectors undergo in a fast developing economy like India.
On a more critical note however, there may be more to it than meets the eye. The transformation seems well beyond
apparent swanky infrastructures and medical technology. The very perception of patients, doctors & hospitals is
changing at a pace that is startling most of those involved and affected by the same. There is a paradigm shift
occurring in the way healthcare will be delivered in the times to come. But again, should this be a matter of concern or
even thoughtful discussion?
It should indeed, because healthcare is no ordinary sector. It is the unlikely business of saving lives.
Where do we start?
We could start with understanding the evolution of Corporatization in healthcare.
Necessity was the most primary driver considering healthcare is an essential service in society. Given the enormity
and the diversity of the population of a country like India, this ‘necessity’ probably was soon a challenge for any
government to manage. As a result, what should ideally have been a social security measure provided by the State,
was opened to other organizations to provide as a service at a cost. It was at this juncture that healthcare was
transformed into a ‘sector’ subject to the formidable forces of the ‘market’.
Healthcare is probably the most input-intensive and outcome-sensitive industry. The new players, who started singly
or in small groups, were struggling at both ends- first, to arrange for inputs whether in terms of capital or
professionals and next to ensure favorable outcomes in terms of affordable and effective treatment. Rising
expectations and paying capacities of a burgeoning middle class, started creating a demand that called for
organizations, much larger and more organized than islands of private providers. Going back to the essential nature of
healthcare services, the scope for business per se is both tremendous and relatively immune to typical market
fluctuations. This was a huge business opportunity in waiting. Thus was the advent of a new breed of players in the
form of ‘corporations’ who promised a restructuring of the healthcare industry to world class standards.
Some of the other major influences were lessons from the west, especially the health systems of the United States of
America. State of the art hospitals, high paying jobs for healthcare professionals and the best medical technology in
the world were attractive ideals to aspire for.
Accreditation was another inspiration from the west. Simply put, it was aimed to building and ideally running
hospitals at a benchmarked uniform international standard. Getting accreditation automatically offers the credibility of
maintaining international standards for either the department or the hospital as a whole.
Impact of corporatization
Initially, corporatization translated into well planned investments; quality infrastructure and creating a ‘brand’ image
for the hospital. One of the first and key steps to sustain such a venture was finding a pool of multiple investors for the
capital and ensuring returns on this investment, through pricing. Having had some success with this, the next step was
scaling up in terms of volumes, to generate generous margins and cut running costs. What started with large single
hospitals was now developing into a chain of corporate hospitals spread over major cities in the country.
These new hospitals also embraced quality infrastructure effectively. Infact, the interiors of most newly built hospitals
could give some of the best hotels a run for their money! Specially formulated healing environments for inpatient
2. departments, a flurry of well trained attendants and great food were just some of the creature comforts for those who
could afford them.
Setting standard operating protocols was the other cornerstone of corporatization. Meant to streamline the working of
the organization as per evidence based standards, they also assist newer professionals to learn the right way to do
things rather than rely on trial and error.
Ownership in the meantime shifted to the hands of a separate board of management who were not necessarily doctors
but trained in hospital management or business administration. Everyone else became an employee, including all
medical professionals who would be bound by the policy guidelines of the hospital. The hospital was now bigger than
any of its employees.
The other side of the story
At the receiving end of this transition, were patients with mixed reactions to the situation. Many of those who could
easily afford it initially patronized these hospitals for the promised quality on offer. The market however, did not
remain monopolistic for long, and competition was quick to set in. This competition unlike in other sectors however,
did not lead to fall in prices. Not very adept at dealing with competition, hospitals resorted to adhoc marketing and
newer service attractions, without analyzing their potentials leading to a paradoxical increase in prices for the end
users. Very soon, the cost of corporate healthcare spiraled out of reach for the middle class. .
The relative subordination of doctors in these hospitals, led to two groups: clinical and administration, both striving to
ensure their importance and decision making capacities. One of the probable options sought was defensive medicine,
at the cost of the patient who had little choice but to agree. Fewer patients meant tighter competition and malpractices
began to creep in the system. The hospital/patient-doctor bond translated into a legal customer-provider contract with
patients dragging the once demigod doctors to courts!
In the backdrop of the situation so far, it seems apparent that the gap between healthcare providers and patients is
widening at an alarming rate, and needs to be bridged before the damage is irreversible.
The point to note here, is that corporatization like globalization, is an evolutionary phenomenon that is bound to have
favorable and unfavorable repercussions. The catch lies in maximizing the favorable outcomes and dealing with the
unfavorable ones to minimize damage.
Hence the need for making the twain meet, the only way being a patient-centric approach to corporatization.
Patient-centric: Ethical, Intelligent and Affordable corporatization in that order
Ethical
The raison d’etre for healthcare is the patient and at stake is the patient’s life. There cannot be any hospital that could
justify malpractices of any magnitude under the pretext of rising costs, evidence based medicine or just blatant
commercialism. Unless the hospital commits to ethical practices irrespective of the challenges involved, there is no
way it can even attempt to regain the patient’s trust, leave apart loyalty.
It is also important to remember that affordability is not a trade off for ethics. The human life cannot be equated with
the pay potential of the patient, and acts of both omission and commission count for unethical practices.
Intelligent
The first important aspect of intelligent planning is comprehending ‘quality’. As discussed before, quality is often
relative, and customizing quality to the user is the key. There are certainly places where quality may be absolute like
in case of infection control, but interiors can certainly be experimented with. Sky lit domes, well maintained internal
gardens/ potted plants and children’s paintings can be brilliant alternatives to typical expensive interior options. The
focus must remain on cutting/minimizing all avoidable input costs without compromising on the outcomes.
3. The second important aspect is a SWOT analysis of India as a market. We are a nation of volumes and
variations. Any hospital model must aim to reduce costs through large volumes. These numbers may however not be
easy to achieve in urban areas, simply because they are already saturated and land is dear. The idea then is to use the
variation. The tier 3 and 4 cities are growing faster than we can comprehend back home in our cities. Instead of
fighting over a contracting size of the pie in these urban areas, it makes absolute sense to reach out to the growing
demands in the semi-urban and rural areas. It is also preferable to train local residents to work for these hospitals
rather than haggle with reluctant urban staff.
Affordable
The cost of quality healthcare is a rather interesting debate. That is because neither inputs nor outputs can be
compromised with. Given the fact that investors would obviously be looking for returns, it is worthwhile making them
understand why it takes time to make money in healthcare. Returns are slow, but usually certain, unless expectations
are unrealistic.
An option here would be staggering and sharing input costs over time. This can be feasible in volume based models in
semi-urban and rural setups. Diagnostic facilities, support services could be shared or efficiently outsourced in the
local areas at very affordable rates. Other overheads like administrative costs, electricity and staffing could be kept at
minimum possible with effective technology like HMIS, telemedicine and green hospital infrastructures.
Public private partnerships
Considering the major players in the health market are private/corporate and public companies, the most logical
concept is the emerging trend for public-private partnerships, PPP in India. PPP, as Kent Buse and Gill Walt explain
is a collaborative relationship which transcends national borders to involve at least 3 players, out of which one is a
corporation (or industry) and the other, an inter-government organization to achieve a shared health-creating goal on
the basis of mutually agreed division of labor.
PPPs could be of various types, either owned by public sector involving private players like in GAVI, SIGN or RBM
programs, or have NGOs involve corporate participation like World heart federation. The local governments may
choose to tie up with key private providers like Government of Chhattisgarh with Apollo and Escorts hospitals for the
“Bal Hridaya suraksha yojana” for pediatric cardiac ailments or the Government of Gujarat, with IIM-A, FOGSI,
Sewa and private practicing gynecologists for the “Chiranjeevi yojana” to ensure safe deliveries.
Keeping in mind the promises PPPs offer to make, a word of caution may nonetheless be exercised. The concept is
still emerging, and there isn’t yet substantial evidence to prove its capability in mass application, so a gradual, and
well calculated approach would be pertinent atleast initially. A formidable, responsible and transparent governance to
protect from exploitation, forging of figures, and to ensure that public interest is preserved throughout as the target of
all activities.
At a closing note, the relevance of the patient-centric approach deserves a reiteration. All of the
options discussed above, are expansions of this very basic ideology. Whatever happens in healthcare must
protect and benefit the patient before anyone else, because he is the most vulnerable of all stakeholders
involved. The most reliable question for any decision-making in healthcare is whether it benefits the patient.
If it does not benefit the patient, don’t do it because it won’t benefit anyone else in the long run either!