For the outline of how to use successful direct mail marketing strategy, check out this slideshow. This method is simple, and points out important considerations when doing a direct mail campaign.

1. 7-Step Direct Mail Marketing
Strategy
How to use direct mail in order to generate leads
and orders for your business

2. Step 1: Market Research
● Without a well-targeted list, you WILL fail.
● You need to know that people are actually
willing to purchase your product before you try
to sell it.
● You need to know where these people are, and
find a list of their names and addresses.
● Study the psychology of these people. How to
they speak... Think... Make decisions..?
● What kind of offers are these people likely to
respond to?

3. Step 2: Writing Your Mail-piece
● Create a compelling offer, and figure out the
benefits of your product and offer.
● Compile these benefits into a sales letter, or
some other kind of direct mail-piece (e.g. a
postcard).
● Direct mail headlines need to grab the attention
of the prospect, and force them to read on.
● Pack your direct mail piece with benefits, so the
prospect just can't say no.

4. Step 3: Preparing Your Inbound
Marketing Machine
● You must decide how you are going to handle
responses – e.g. call centre, website, coupons
brought to the premises, coupons mailed back?
● Your process should be “goal-based”. What do
you need respondents to do?
– Sign up to your website?
– Make a purchase?
– Give you a call?
– Come into your shop?
– Etc...

5. Step 4: Preparing The Mail-Piece
● Decide how you're going to package and send
the mail-piece.
● How are you going to track the campaign?
● Are you going to put “teaser copy” on the
envelope?
● Are you going to hand-write addresses?
● Are you using a normal/printed stamp?
● Are you using colour?

6. Step 5: Sending The Mail-Piece
● Check over your list, and decide how many
direct mail pieces you're going to send out at a
time.
● Send the mail-piece, and prepare to track the
campaign.

7. Step 6: Analysis
● Was the campaign worth it? (this is why
tracking is so important)
● What was the return on your investment?
● Is it viable to repeat the campaign (if it was
successful)
● How can the campaign be improved?

8. Step 7: The Roll-Out
● If the campaign was successful, and you made
a good return on investment (ROI), then you
can repeat the campaign on a larger scale.
● But bear in mind – In order to roll out:
– You need to keep ALL variables the same
– You need to be able to handle the responses

9. Sound Interesting?
● Direct mail marketing isn't easy, and you need
to know the whole process clearly
● For info in the specific process that I use for my
direct mail marketing campaigns, watch the
FREE VIDEO at:
● http://www.PublishingGoldmine.co.uk

10. Sound Interesting?
● Direct mail marketing isn't easy, and you need
to know the whole process clearly
● For info in the specific process that I use for my
direct mail marketing campaigns, watch the
FREE VIDEO at:
● http://www.PublishingGoldmine.co.uk