Pinterest allows businesses to promote their ecommerce activities in several ways. Businesses can create a profile, boards to showcase products or interests, and pin photos and details about products for sale. Features like widgets, embedding boards on websites, and rich pins help provide more information about pricing and where to purchase. Analytics also help businesses understand what content drives traffic and engagement to inform their ecommerce strategy on Pinterest.

1. How can you promote your Ecommerce Activities with
Pinterest?
Pinterest is no more a social network to share your interest. It has now become your vital space
to promote your ecommerce activities. Basically, Pinterest allows to place pins (photos) on your
interest boards in order to show case your interest. This social network is based on sharing
people’s interest and hobbies while other networks like Facebook concentrate on building
relationship.
Presently, Pinterest is a hot social network which has huge potential to promote the ecommerce
activities with its multitude of features. Some of the features of Pinterest that help to popularize
ecommerce activities are discussed below:
1. Build your business account:
Every business gets its equal opportunity to open a business account with Pinterest. This can
become their identity in the network since customers can find them easily.
2. Profile image:
Distinct profile images that represent your business can be uploaded here. The maximum size of
image may be limited to 160×165 pixels.
3. Create boards/pins:
The basic idea of Pinterest is to maintain interest boards. The company can create attractive
boards that may reflect their brand or products. For example, collection of casual dress can be
your interest board which helps to promote business. The pins or photos can be added into the
board with clarity images. People can follow the board.
4. Widget builder page:
The Pinterest provides a widget builder page which allows to include pin it button, follow button,
pin widget, profile widget, and board widget. These widgets can be useful for getting the inputs
from the site visitor as they may share his/her opinion.
5. Embed boards on website:
Most useful feature that Pinterest could ever offer is this embed option. Using this option, the
interest boards can be embed in the ecommerce business website. Pins will be shared on the
site.
6. Rich pins:
Rich pins allows to include the details of pricing, product availability, where to buy etc. This
feature helps to enhance the ecommerce activity on the site. It clearly shows the items in
category. The pins can be shared with other social media.
7. Analytics
Pinterest analytics shows the pins that are popular and drives the maximum traffic. The analytics
can be useful for understanding the buyer attitude that may be useful for ecommerce business.