Slides from doughnut talk by Paul Webster & Graham Richards at We Use New Media conference - 10th November 2012 - Doncaster

1. Social Media
Explained
By Dr Tweet & Dr Doodle
aka: Graham Richards & Paul Webster
Statistics from :
Aegis Media
Ofcom Communications Market – July 2012
www.prdaily.com - November 2012

2. You’re Famous!

3. It’s about conversations…..
Social media…is about pursuing relationships and fostering communities. Paul Adams, Google -
http://thinkoutsidein.com/blog
It's not about forgetting everything you know. Groups can still campaign, still support, still raise
awareness, just now you ALSO have the power of an on-line space to do all this.

4. How popular?
Rank Aged 2-17 Aged 18-24
1 YouTube YouTube
2 Google MSN/Windows Live
Most visited websites 3 Facebook Facebook
4 BBC Wikipedia
by age group 5 MSN/Win Live Yahoo!
6 Wikipedia Microsoft
7 Yahoo! Google
8 eBay eBay
9 Microsoft BBC
10 Amazon Amazon
85% of households own at least one internet device – the average is three
96% of aged 18-34 on one or more network
64% of active internet users visit Facebook
It's not a passing phase!

5. Social Networking – the numbers

6. Twitter
• "I'm eating a #doughnut"

7. 750 ??
Twitter
Think of it as being 'at a big party'
6.2 million visitors in March 2012
9.66 million Olympic opening ceremony
mentions, more than all all at Beijing
Fastest way to communicate news and
create 'viral' campaigns
See content of tweet, not the tweeter
40% of tweets from a mobile
Most Followed acct – Adele (10.1 mill)
Follow Orgs @youthnetuk, @youthactionuk, @ncvys, @thesite, @ukyouth
and people @katie_bacon, @timdavies, @gopaldass, @antoniadixey, @judehabib

8. Facebook
• "I LIKE doughnuts"
• "Please like doughnuts too
and share them with your
friends

9. Facebook
130 ??
64% of active UK internet users visit
Facebook
33.2 million active accounts
25.8 million views in March 2012
Over 1 billion accounts worldwide, half of
the active internet population
30% check status as soon as they wake up
25% of users have no privacy or security
setting enabled

10. Foursquare
• "This is where I'm eating my
doughnut"

11. Foursquare
25 million ??
8 Shelter Shops in Edinburgh
using it
Incentive to visit a location and
become Mayor and maybe
get bonuses
New badges released in UK
frequently to collect as a
game

12. Instagram
• "Here's a vintage style photo
of my doughnuts"

13. Instagram
575 ??
5,000,000 images uploaded
every day
100,000,000 users
55% of pictures use one of the
many filters to add 'style' to
pictures. See #nofilter hashtag
being used!

14. You Tube
• "Here I am eating my
doughnut...LoL!"
http://www.youtube.com/watch?

15. You Tube
686,292,473 ??
23% of traffic originates from
Facebook
3.7 billion videos viewed during
January 2012
2nd most popular search engine
25% of audience is aged 15 – 24
We are all Content Creators &
Community Reporters
http://www.youtube.com/watch?v=9bZkp7q19f0

16. LinkedIn
• "My skills include eating
doughnuts"

17. LinkedIn
1,000,000 ??
175,000,000 million members in
200 countries
4.0 million visitors in March 2012
Also specialist networks on
private Ning sites (e.g. Youth
Work Online)

18. Doodle
• "When can we meet to
eat doughnuts?"

19. Doodle
0 ??
Easy meeting scheduling
No more 'round robins'
Ties in with Google Calendar

20. Eventbrite
• "Book to come to my
doughnut eating event!”

21. Eventbrite
80,422,505 ??
Handles all the tedious tasks of
planning & administering
event bookings
Free if event is free
Ticket wallet & Check-in
Android & iphone apps
Integration with Mailchimp &
SurveyMonkey

22. Survey Monkey
• "Checking out which flavour
doughnut is most popular
with my mates"

23. Survey Monkey
10 ??
Very versatile on-line survey
tool, free for small surveys
100 responses allowed on a
free plan
Download results
Time saving tools that leave
you more space to focus on
'real work'

24. Mailchimp
• "Sending out a email
newsletter of all that's
happening in the doughnut
world”.

25. Mailchimp
12,000 ??
Template driven e-mail based
news bulletin
Handles bounces
Check stats and click rate
Build subscriber lists from
external sources

26. Pinterest
• "I'm sharing a doughnut
recipe"

27. 56 ?? Pinterest
200,000 UK accounts
Most followed brands are Topman
(52k), ASOS (14k), Topshop (8k)
'Home Decor' is most popular category
Most popular age is 25-34
Pin boards and share collections of
pictures
In USA most popular with female web
users (83%)
7.9 million visits in Sept 2012 (786%
growth over 12 months)

28. Wordpress
• "Sharing my thoughts about
the sublime joys of eating a
doughnut"

29. Wordpress
20% ??
Over 55 million active Wordpress blogs
Simplest way to get an .org website
Don't worry it's not finished – some of
the best blogs build as conversations

30. Google+
• "I'm a Google employee who
eats doughnuts..."

31. Google+
5 billion ??
66% of users are male
2.5 million visitors in March 2012
625,000 new users per day
Students are the most popular
users of the site

32. Smartphone
"I'm being Live-streamed as I
Tweet that I've just Checked
Into a sweet shop and bought
some doughnuts using my
phone, I'll take a 70's style
picture of them which you can
Like. When I get home I'll Blog
about how good it was and
share my updated doughnut
Board with the Group.”
“Please +1 me!”

33. 1,300,000 ??
Smartphone
17% of households use as primary web
connection
Over 55% of UK mobile phone sales are
smartphones – 28 million in use
Usage – 59% to check social networks, 49% to
purchase
81% never turn their phone off
18% of Domino's Pizza sales are via mobile app
Orange – Do Some Good & Vinspired
'If you took away my mobile, you would take away a part of me'

34. Social Networking sites for Younger Audience
Legal age for most sites is 13 yrs old – but 28% aged 9-10 & 59% aged 11-12 have a Fbook account
Don't over react! → Set a good example → Promote responsible use
Once an image or comment is out there ... it's out there for ever
Guidelines
http://www.childrenandyouth.org.uk/worker/best-practice/new-social-media-guidelines/
http://scouts.org.uk/supportresources/3347/social-networking-sites-and-scouting?cat=299,304&modu
Also – www.doublescoop.net - connects Grandparents with kids
http://media.cbronline.com/news/28-of-nine-and-ten-year-olds-in-uk-use-social-networking-websites-study-171012
Club Penguin Superclubs (Scplus.com) Fantage

35. Personal Social Media
Check
Who is the audience?
When I'm going for my next job interview
would I want my potential employer to
see this?
What impression do I give of myself and
my group?
Would anyone find my message offensive
or discriminatory?
Is what I am saying defamatory?
Does it bring my group into disrepute? From - Diocese of Ripon and Leeds

36. People First What next?
Know your Message and Audience
Start slow, pick one network, experiment
Most sites cost nothing .. except time!
Attend (or run!) a surgery
Your Action is Live as soon as you Follow,
Link, Comment, Pin ..be prepared!
Not about numbers, small good quality
networks can be better
Monitor & keep content Fresh
Share & Say Thank You http://www.personalizemedia.com/the-count/

37. Social media is online media that starts conversations, encourages
people to pass it on to others, and finds ways to travel on its own.
Idealware - http://www.idealware.com

38. Anyone Hungry?
Thank you
Dr Tweet & Dr Doodle
aka: Graham Richards & Paul Webster
@grahamrichards
@watfordgap