The document outlines five key aspects of evolving user behavior that organizations must adapt to in order to improve user experience (UX). It emphasizes the rapid technological change and user expectations, highlighting the shift towards more intimate interactions with technology and the abandonment of instruction manuals. The author calls for organizations to prioritize UX by understanding end users' needs and preparing to meet those needs.

1. © Skyron 2013 - Strictly confidential. All rights reserved - No reproduction or diffusion without written authorisation
5 indisputable arguments
on user behaviour
to help you secure UX wins
in your organisation

2. Here is how to begin

3. While we are still talking
about Windows 7,
or SharePoint 2010
the world is changing…

4. …our users have
already adapted
to a vertiginous
speed of change
1

5. April 2, 2010
Why is this date important?

6. April 2, 2010
The world had no tablet computers that day

7. (The iPad was launched on the 3rd)

8. 3 years on, 40% of computer sales are tablets*
*Smart Insights, 10/06/2013

9. April 2, 2016
In 3 years time, what kit will our clients be using?

10. Smart watches?

11. Smart spectacles?

12. Or something that does not exist yet?
Scanning Electron Microscope image of graphene domains

13. …our users’
interaction with
technology is
becoming more
intimate
2

14. We used to need bits of plastic to interact with technology

15. Not any more

16. And next, we are heading straight for the source…
dumbphone,
call Jenny

17. …our users
have thrown away
the instruction
manuals
3

18. The average smartphone has 100 apps installed

19. And yet, we don’t expect to need any manuals at all

20. The omnipotent iPad
In the meantime,
Audi is using
augmented reality
to re-write (literally)
the instructions manual

21. …our mistreated
users would go
for our jugular
without hesitation
4

22. A distant smile used
to be enough.
But not any more…

23. Dissatisfied BA customer spends $1,000 to buy promoted tweet -
story gets 78,000 impressions (Sept 9th)

24. …the Quantified Self
movement is turning our
users into sophisticated
data junkies
5

25. Main sources of personal data 10 years ago

26. Mobile Health global market to be worth $26 billion by 2017*
*Research2guidance 07/03/2013

27. When my
personal daily
dashboard
looks like this…

28. …why do I have
to keep using
things like this
at work every
day?

29. If your organisation
is to start catching up with
its users (external or internal),
user experience needs to take
centre stage

30. Begin by starting to seed
3 simple questions
at every opportunity…

31. Who are the
end users?
Do we know
what they
need?
Are we
prepared to
meet these
needs?

32. © Skyron 2013 - Strictly confidential. All rights reserved - No reproduction or diffusion without written authorisation
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Written by Yannis Marcou
Creative & User Experience Director
at Skyron