7 tips to prep for a corporate presentation (1)
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There are many articles online on how to present better. But hardly any on how to prepare the weeks before - how to get info, who to talk to etc. These tips are from my personal experience
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3. Softening moderates strong language like replacing "very bad" with "quite bad".
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7 tips to prep for a corporate presentation (1)
- 1. 1 T A I L O R T O A U D I E N C E If it is a potential client, focus on the industry and company specific issues. If it is a group of customers, keep it general with a few relevant examples. If partners and resellers, focus on what is in it for them. Know your audience and tweak your pitch to their benefit. 2 T A L K T O A F E W D R I S , N O T O N E Don't rely on just one person's perspective. Talk to senior developers, module leads, product/project managers, and senior management to get a holistic view of the product. Understand the vision for the product, and where it currently stands. 3 B E P R O A C T I V E Reach out to rightly skilled colleagues when you need their help. Don't wait for them to respond. Don't let them shoo you away saying they are busy. Follow up when required. 4 B E A S S E R T I V E Some product management teams may be more interested in marketing than focussing on the product itself. While blurring of boundaries is unavoidable, trespassing is not. Pick only the bits that make sense. Otherwise, be firm about what you want to do. We are not paid to be just clerks and secretaries. 5 B E A G I L E Don't stall your reviews until the whole slide deck with animations and transitions is ready. Get it checked at every major step. On most occasions, higher-ups don't have the time to talk to each other and have their own differing views about the product. Being agile will save you from last minute drama. Recently, I had to do a product presentation at an event. Though the presentation was a huge success, the weeks before the event weren't really smooth. These are my two cents on the prep work involved, from personal experience as a marketing professional. by Rukmani S K E E P S L I D E S S I M P L E Don't write your entire script on the slides. I recommend only 4 points under each heading. You can then elaborate along with examples while speaking. Place images aesthetically, don't clutter the screen and have visual effects only where necessary. R E H E A R S E Have a rough script of what you want to say. Time it and make sure you stick to your scheduled slot. While preparing, leave a few spare minutes to accommodate unexpected glitches or delays. Rukmani S, a Marketing Professional based at Chennai, India. Linkedin: https://in.linkedin.com/in/rukmanis Twitter: @ruks_s Personal Blog: https://rukstalks.wordpress.com/ 6 7 7 TIPS TO PREP FOR CORPORATE PRESENTATION