This document provides 10 tips for delivering a successful pitch. The tips include keeping the pitch brief, focusing on the problem being solved rather than technical details, showing your expertise in solving the problem, simplifying your message, being authentic, going straight to the point without unnecessary information, and following up after the pitch. The overall goal of the pitch should be to open the door to a longer conversation rather than cramming everything in.

1. 10 tips to deliver a successful pitch
Marie Perruchet #oneperfectpitch

2. 10 tips to deliver a successful pitch
An elevator pitch is a short story about
you and what you do.
It is not about squeezing your whole
business concept into a small form and
rushing up to deliver it.
Instead, it’s about opening the door to a
longer conversation between you and
your target audience.

3. You are always on stage
The elevator pitch has left the elevator. It is the new form of communication
used by anyone looking to sell themselves. It can happen in unusual places
and you don’t have the luxury to hesitate. Remember that you might have
your best opportunity at an airport or in a crowded bar.
1

4. Pitch like a pro
Good pitches evolve over time. You need to have a handful of them and be
ready to deliver them under pressure, on the spot.
Keep it brief, increase the volume and don’t speed up.
2

5. Hook in ten seconds
Make your first ten seconds count - Don’t waste your time and your
audience’s in giving useless information.
3

6. Practice makes perfect
Continue to hone your pitch, so you are always ready, whether you are at
pitch slam, a formal boardroom, or sharing a cab with a potential investor.
4

7. Start telling us about the problem
Don’t overwhelm your audience with the solution you offer and the technical
or detailed features of your product. Start with the emotional problem to
connect with your audience.
5

8. Or start with breaking news
Start your pitch explaining the shift, the breakthrough or the innovation that
opens the window to your creating a new company. Why now?
6

9. Show your expertise
You are looking to be the one in a very competitive landscape. Investors
listen to hundreds of pitches a year. Your story needs to show how and why
you are the best at executing what you promised. Give us some evidence of
your expertise.
7

10. Simplify your message
Because you have a limited amount of time, use a direct, easy-to-
understand language and don’t hide behind buzz words, which can turn
people off.
8

11. Be yourself
Authenticity and Humility = Likability. Be Yourself.
9

12. Go to the point
Keep it to the point, high-level - no jargon.
10

13. Stay in touch
Follow me on Twitter @MPerruchet, Instagram,
Facebook, LinkedIn
Email me Marie Perruchet marie@oneperfectpitch.com
Invite me to talk about the pitch at your company
Pre-order my book here:
tinyurl.com/l6rql6b