The document outlines 7 reasons why Facebook ads may not be converting including targeting the wrong people, using the wrong message or ad types for the audience, having too broad of targeting, pitching sales to cold audiences, having low relevance scores, and misaligned landing pages. It provides tips for each reason on how to improve conversions such as targeting current customers and retargeting, using a funnel marketing approach, aligning ad types with audience preferences, tighter targeting, saving sales pitches for retargeting, improving relevance scores through tighter targeting and impactful ads, and designing landing pages with social proof and objections.

1. 7 Reasons Your Facebook
Ads Do Not Convert
By Digital Deeksha

2. #1: You’re Targeting Your Facebook Ads to the Wrong
People
The Ads Manager wizard guides you step by step in creating ads and part of that
process is completing the Detailed Targeting box. You add in a slew of interests
and behaviors, and instantly your mindset is focused on new customers—people
you’ve never met before but who at least fit the profile of the ideal persona.
How to Fix This: Your targeting priority should be your low-hanging fruit; that
is, target people you know are interested in you.

3. #2: You’re Targeting the Right People With the Wrong
Message
One reason your Facebook ads may not be converting is that you’re targeting
people who could be the perfect customer in the future, with the wrong ad for
where they are in the customer journey. The ad copy is better suited for people
much further down the marketing funnel.
How to Fix This: Use a funnel marketing approach that will segment people by
different stages in the customer journey

4. #3: You’re Targeting the Right People With the Wrong
Types of Facebook Ads
You have some fantastic video content on your website or Facebook page, and
people are responding to it. You decide to retarget them with an ad, but you use
static images in the ad or a click to website ad.
How to Fix This: Start using the Facebook ad types that your audience has
shown a preference for.

5. #4: Your Targeting Is Too Broad
So, despite the recommendations above to target low-hanging fruit and then
retarget from there, you’re still intent on interest and behavioral targeting. I know;
it’s tempting.But at least if you’re doing that, use the Detailed Targeting tool to its
full potential.
How to Fix This: So, despite the recommendations above to target
low-hanging fruit and then retarget from there,

6. #5: You’re Pitching Sales to a Cold Audience
Go look at your news feed now and count how many Facebook ads are pushing a
sales pitch at you. Many of these ads are likely from brands that you’ve never
heard of nor engaged with. Are you responding? Probably not.
How to Fix This: Save your sales pitch for retargeting ads, where you show a
very specific ad to a very specific person,

7. #6: Your Facebook Ads Relevance Scores Are Too Low
Facebook is really keen that your ads are as relevant to your target audience as
possible. It rewards advertisers who get it right by showing their ads to more
people and charging them less.You need to aim for high relevance scores.
How to Fix This: Tighter targeting is a surefire way to improve relevance
scores, as are impactful images,

8. #7: Your Facebook Ads Don’t Align With Your Landing
Page
You may have made the perfect ad but if your landing page is off, you’ll lose that
conversion. Landing pages need to have considerable congruency with the ad,
so the images, copy, look, feel, and tone need to be the same or similar.
How to Fix This: A well-designed landing page should include social proof,
counter any objections,

9. Thank you
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Email: info@digitaldeeksha.com
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