The content standard has been dialled up. People expect more for free. The volume of information created has exploded due to everyone becoming publishers. We all have smart phones and the growth and access to hundreds of social networks.
Creative Dish Dunedin 2017: Gaming the Facebook AlgorithmLeanne Ross
My top 20 tips for small businesses to maximise Facebook marketing with no budget, including what to post, when to post, how to structure a post, where to market your page and how to engage for audience growth.
10 things to do to make your blog accessible to readersVinodh Ramakannan
This document provides 10 tips to make blogs more accessible to readers: 1) Post quality content often with catchy headlines and long articles; 2) Use photos which improve aesthetics and SEO; 3) Link to other websites to help them and improve your own SEO; 4) Make content easily shareable on social media; 5) Engage readers through contests and giveaways; 6) Encourage interaction through comments and subscriptions; 7) Reach out to your contact lists and relevant organizations; 8) Schedule posts on social media for visibility; 9) Interact on LinkedIn groups to expand reach; 10) Optimize for long-tail keywords which drive major traffic increases.
How to Marry Your Social and Email MarketingSprout Social
Sprout Social’s email marketing manager once said, “If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent”–and while these two channels may seem entirely different, marketers who can learn to combine the two earn the rewards of a bi-channel lead generation and nurturing funnel.
Join the email marketing experts at AWeber and the social media marketing professionals at Sprout Social for a webinar all about how to marry two of the most important online marketing channels.
In this webinar, you’ll learn:
Why email marketing is a must-have for your business.
How to use social media to build an engaged audience of email subscribers.
How to use email and social together FTW!
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or lessIan Lurie
You need to know what works (and what doesn't) for your audience. This is my 1-hour Twitter audit. I use it each week to find general trends, great Tweets and folks I need to follow.
Twitter 2014 - What Works and What Doesn'tDustin Zick
Twitter presentation for Social Media University Milwaukee 2014 at Potawatomi Bingo Casino Expo Center, 6-11-2014.
Highlighting effective strategies to maximize your relationship marketing on Twitter and tips on things to avoid doing.
This document summarizes two wireless keyboard options for students using mobile tablets instead of laptops. It discusses Apple's Magic Keyboard, which connects to Apple devices via Bluetooth, is the thinnest keyboard on the market, and has a lightening port for mouse connection. It also discusses iClever's Portable Bluetooth Ultra Slim Keyboard, which folds into a small square, is lighter than the Magic Keyboard, works with newer iOS and Android devices, but may not be compatible with devices released before 2015 due to changes between device generations.
Session #248 social media 101 Social Media & Time ManagementLisa Ann Landry
Lisa Ann Landry spoke on social media at the #IVECCS13 Conference In this session #248 learn about Social media time management strategies and how to use LPS (little pink spoons of content). In the social space people have short attention spans so Content - length, frequency, and type impact engagement. She also teach about the benefits of Social media dashboards and introduces you to the social media time management tool – Hootsuite.
Are you using Instagram for your business? Instagram is not only a fun platform to use, but an effective way to build an audience and community around your business, and promote your business in an interesting and creative way. Here are some ways to use Instagram to grow your business and some things to do (and not to do on Instagram).
Creative Dish Dunedin 2017: Gaming the Facebook AlgorithmLeanne Ross
My top 20 tips for small businesses to maximise Facebook marketing with no budget, including what to post, when to post, how to structure a post, where to market your page and how to engage for audience growth.
10 things to do to make your blog accessible to readersVinodh Ramakannan
This document provides 10 tips to make blogs more accessible to readers: 1) Post quality content often with catchy headlines and long articles; 2) Use photos which improve aesthetics and SEO; 3) Link to other websites to help them and improve your own SEO; 4) Make content easily shareable on social media; 5) Engage readers through contests and giveaways; 6) Encourage interaction through comments and subscriptions; 7) Reach out to your contact lists and relevant organizations; 8) Schedule posts on social media for visibility; 9) Interact on LinkedIn groups to expand reach; 10) Optimize for long-tail keywords which drive major traffic increases.
How to Marry Your Social and Email MarketingSprout Social
Sprout Social’s email marketing manager once said, “If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent”–and while these two channels may seem entirely different, marketers who can learn to combine the two earn the rewards of a bi-channel lead generation and nurturing funnel.
Join the email marketing experts at AWeber and the social media marketing professionals at Sprout Social for a webinar all about how to marry two of the most important online marketing channels.
In this webinar, you’ll learn:
Why email marketing is a must-have for your business.
How to use social media to build an engaged audience of email subscribers.
How to use email and social together FTW!
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or lessIan Lurie
You need to know what works (and what doesn't) for your audience. This is my 1-hour Twitter audit. I use it each week to find general trends, great Tweets and folks I need to follow.
Twitter 2014 - What Works and What Doesn'tDustin Zick
Twitter presentation for Social Media University Milwaukee 2014 at Potawatomi Bingo Casino Expo Center, 6-11-2014.
Highlighting effective strategies to maximize your relationship marketing on Twitter and tips on things to avoid doing.
This document summarizes two wireless keyboard options for students using mobile tablets instead of laptops. It discusses Apple's Magic Keyboard, which connects to Apple devices via Bluetooth, is the thinnest keyboard on the market, and has a lightening port for mouse connection. It also discusses iClever's Portable Bluetooth Ultra Slim Keyboard, which folds into a small square, is lighter than the Magic Keyboard, works with newer iOS and Android devices, but may not be compatible with devices released before 2015 due to changes between device generations.
Session #248 social media 101 Social Media & Time ManagementLisa Ann Landry
Lisa Ann Landry spoke on social media at the #IVECCS13 Conference In this session #248 learn about Social media time management strategies and how to use LPS (little pink spoons of content). In the social space people have short attention spans so Content - length, frequency, and type impact engagement. She also teach about the benefits of Social media dashboards and introduces you to the social media time management tool – Hootsuite.
Are you using Instagram for your business? Instagram is not only a fun platform to use, but an effective way to build an audience and community around your business, and promote your business in an interesting and creative way. Here are some ways to use Instagram to grow your business and some things to do (and not to do on Instagram).
The document discusses strategies for promoting PBS content on social media platforms like Facebook and YouTube. It finds that Facebook ads, especially sponsored stories, are very effective for bringing in new fans. It also recommends being opportunistic by quickly promoting content related to breaking news. Local events can be effectively promoted through geo-targeted Facebook posts.
The document discusses digital and life hacks that were shared at a content marketing conference. It provides tips and recommendations for to-do list apps, newsletters, design tools, meditation apps, productivity apps, organization apps, and more. Conference attendees were encouraged to share their own tips and recommendations on tools and strategies for managing tasks, creativity, wellness, and more.
The document provides tips for writing effective content for the web. It notes that people have very short attention spans online, typically only paying attention for 5-8 seconds. To capture attention, titles are extremely important and should be clickable, controversial if appropriate, and use plain language. Content needs to draw readers in within the first few sentences to keep them engaged. Both internal and external linking is important for search engines and to share quality information. The overall message is that online content needs to be tightly focused and optimized to capture short attention spans.
Social media case studies and strategies for success finalJeff Stern
The document summarizes the experience of the North Carolina Museum of Life and Science in using social media for outreach. It discusses how they started with blogging and expanded to platforms like Flickr, Twitter, and Facebook. It provides tips on listening to audiences, embracing criticism, and having fun with social media to enhance engagement. The document also addresses challenges like evaluating impact and dealing with controversy.
The impact of social signals on search engine results is a topic that has been widely discussed among the SEO and social media communities. Join Jen from Moz and Andrew from Sprout Social as they delve into the impact of social shares on organic traffic and how to increase your overall shares to generate more search traffic.
Among other things, you’ll learn how to:
- Increase your organic traffic with social media.
- Get your content to rank with social sharing.
- Write content that attracts more social shares.
This document provides a summary of a webinar on using social media effectively for non-profit organizations. The webinar covered how to make the most of limited time and resources on social media, balancing calls to action with educational content, and integrating social strategies into existing plans. Speakers from GlobalGiving, Argyle Social and TechSoup discussed metrics for measuring social media success and challenges such as defending social media properties and generating peer-to-peer learning. The webinar concluded with a question and answer session.
SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...techsytalk
Social media is a mighty medium to connect and deepen your relationship with your audience, but ONLY if you learn the art of engagement. In this session we bring to you one of the most sought after social media authorities, the former Chief Digital Officer of NYC and The Metropolitan Museum of Art - Sree Sreenivasan - to give us an abridged blueprint on digital and social media strategy to implement immediately with your event teams.
Have you ever wondered what to post on your social media profiles? Need a little inspiration to make your social media marketing sizzle? Use these social media post ideas to change up your social media content, increase engagement and entertain your audience.
The Startup Growth Masterclass - Pune #GrowPunePayU India
The Startup Growth Masterclass is part of PayUmoney India Growth Drivers.
PayUmoney is on a mission to build India's largest growth ecosystem for Startups and SMEs.
The Startup Growth Masterclass was presented by CIIE Ahmedbad, Unitus Seed Fund, 50K Ventures, Persistent, Pune GBG,
Content marketing for your nonprofit doesn’t have to be difficult. You can reuse and repurpose content. You have more content at your fingertips that you realize. I promise.
We’ll talk about how nonprofits can repurpose content from marketing materials, incorporate user-generated content, refresh older content, and more.
In this media age everyone is a publisher -- even nonprofits.
Blog Post here:
https://givewp.com/content-hacks-nonprofits/
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
DeVos Portland Arts Orgs on Social MediaDevon Smith
The document discusses using social media for arts organizations. It provides tips on developing a social media strategy, including understanding your audience and goals. It recommends focusing on creative content, personal relationships, and storytelling. The document then gives suggestions for specific social media platforms like Facebook, Twitter, and Instagram and tips for an effective posting schedule and measuring results. The overall message is that social media is about building conversations and relationships rather than one-way communication or sales.
Top 25 Social Media Platforms to Use in Church and MinistryBruce Reyes-Chow
This document discusses using social media for ministry and church purposes. It provides an overview of popular social media platforms and potential uses for each one, including Facebook, Twitter, Pinterest, Google Calendar, Dropbox, and others. It emphasizes that social media is just another form of communication and that the posture of ministry, such as being interactive and engaging with others, is more important than technical mastery of the platforms. The document also outlines best practices for using social media, including being present where people already engage online and maintaining a consistent persona.
The document discusses how social media has changed how companies should approach marketing and communications. It emphasizes that social media is about participation in conversations rather than sponsorship, and that the goal should be engaging the right audiences at the right time rather than growing fan bases. It also discusses how social media allows for more storytelling and conversation compared to traditional one-way media, and how companies need to understand audiences' perspectives rather than just illustrate their own messages.
The document discusses how social media has changed how companies should approach marketing and communications. It emphasizes that social media is about participation in conversations rather than sponsorship, and that the goal should be engaging the right audiences at the right time rather than growing fan bases. It also highlights how social media allows for more storytelling and two-way conversations as opposed to one-way mass messages.
Boost your new travel business with social mediaBruce Martin
This presentation discusses how new travel businesses can use social media to boost their marketing. It recommends choosing social media platforms based on the target audience and setting goals for follower growth and engagement. It also provides tips for social media success, including regularly posting valuable content, engaging with others, capitalizing on trends, scheduling posts in advance, maximizing popular posts, posting at optimal times, asking questions to involve followers, treating each platform differently, and using images. The overall message is that social media can help build brand awareness, credibility and traffic if used strategically.
Social Media Doesn't Sell Tickets - NARPACA ConferenceDevon Smith
This document discusses the value of social media for arts organizations. It notes that arts organizations have creative content, build personal relationships, and are natural storytellers. However, social media alone does not directly sell tickets. The document advocates measuring various social media metrics like increases in demand, loyalty, willingness to pay, and customer lifetime value to understand the return on investment of social media. It provides tips for social media use like focusing on one network at a time, building relationships over quick promotions, engaging audiences with questions, and following where audiences spend their time online. The key is to listen to audiences more than promote and to empower audiences as content creators and promoters themselves.
in this slides i have described the use of data science for instagram reels which helps predict the insta reels based on the following clusters: number of likes, followers, shares and comments on that videos
These are slides for my Sept. 1-3 class at Kirkwood Community College, Using Social Media for Business. I dropped quotes from my blog (http://bit.ly/4sDsr6) into screen shots from the people sharing advice about using social media. I will us the first nine slides in the first class, focusing on Twitter. The rest of the slides will lead off the second class, an overview of social media tools, with a deeper dive on Facebook and Twitter.
Give without expectations
Don't be afraid to give away old things you don't use, money, tickets. These all can be a great way of sharing with your community ;)
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
For all the work that goes into creating an infographic, you'll want to make sure it's seen. Follow these tips to ensure yours gets noticed and stands out from the rest of the pack.
The document discusses strategies for promoting PBS content on social media platforms like Facebook and YouTube. It finds that Facebook ads, especially sponsored stories, are very effective for bringing in new fans. It also recommends being opportunistic by quickly promoting content related to breaking news. Local events can be effectively promoted through geo-targeted Facebook posts.
The document discusses digital and life hacks that were shared at a content marketing conference. It provides tips and recommendations for to-do list apps, newsletters, design tools, meditation apps, productivity apps, organization apps, and more. Conference attendees were encouraged to share their own tips and recommendations on tools and strategies for managing tasks, creativity, wellness, and more.
The document provides tips for writing effective content for the web. It notes that people have very short attention spans online, typically only paying attention for 5-8 seconds. To capture attention, titles are extremely important and should be clickable, controversial if appropriate, and use plain language. Content needs to draw readers in within the first few sentences to keep them engaged. Both internal and external linking is important for search engines and to share quality information. The overall message is that online content needs to be tightly focused and optimized to capture short attention spans.
Social media case studies and strategies for success finalJeff Stern
The document summarizes the experience of the North Carolina Museum of Life and Science in using social media for outreach. It discusses how they started with blogging and expanded to platforms like Flickr, Twitter, and Facebook. It provides tips on listening to audiences, embracing criticism, and having fun with social media to enhance engagement. The document also addresses challenges like evaluating impact and dealing with controversy.
The impact of social signals on search engine results is a topic that has been widely discussed among the SEO and social media communities. Join Jen from Moz and Andrew from Sprout Social as they delve into the impact of social shares on organic traffic and how to increase your overall shares to generate more search traffic.
Among other things, you’ll learn how to:
- Increase your organic traffic with social media.
- Get your content to rank with social sharing.
- Write content that attracts more social shares.
This document provides a summary of a webinar on using social media effectively for non-profit organizations. The webinar covered how to make the most of limited time and resources on social media, balancing calls to action with educational content, and integrating social strategies into existing plans. Speakers from GlobalGiving, Argyle Social and TechSoup discussed metrics for measuring social media success and challenges such as defending social media properties and generating peer-to-peer learning. The webinar concluded with a question and answer session.
SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...techsytalk
Social media is a mighty medium to connect and deepen your relationship with your audience, but ONLY if you learn the art of engagement. In this session we bring to you one of the most sought after social media authorities, the former Chief Digital Officer of NYC and The Metropolitan Museum of Art - Sree Sreenivasan - to give us an abridged blueprint on digital and social media strategy to implement immediately with your event teams.
Have you ever wondered what to post on your social media profiles? Need a little inspiration to make your social media marketing sizzle? Use these social media post ideas to change up your social media content, increase engagement and entertain your audience.
The Startup Growth Masterclass - Pune #GrowPunePayU India
The Startup Growth Masterclass is part of PayUmoney India Growth Drivers.
PayUmoney is on a mission to build India's largest growth ecosystem for Startups and SMEs.
The Startup Growth Masterclass was presented by CIIE Ahmedbad, Unitus Seed Fund, 50K Ventures, Persistent, Pune GBG,
Content marketing for your nonprofit doesn’t have to be difficult. You can reuse and repurpose content. You have more content at your fingertips that you realize. I promise.
We’ll talk about how nonprofits can repurpose content from marketing materials, incorporate user-generated content, refresh older content, and more.
In this media age everyone is a publisher -- even nonprofits.
Blog Post here:
https://givewp.com/content-hacks-nonprofits/
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
DeVos Portland Arts Orgs on Social MediaDevon Smith
The document discusses using social media for arts organizations. It provides tips on developing a social media strategy, including understanding your audience and goals. It recommends focusing on creative content, personal relationships, and storytelling. The document then gives suggestions for specific social media platforms like Facebook, Twitter, and Instagram and tips for an effective posting schedule and measuring results. The overall message is that social media is about building conversations and relationships rather than one-way communication or sales.
Top 25 Social Media Platforms to Use in Church and MinistryBruce Reyes-Chow
This document discusses using social media for ministry and church purposes. It provides an overview of popular social media platforms and potential uses for each one, including Facebook, Twitter, Pinterest, Google Calendar, Dropbox, and others. It emphasizes that social media is just another form of communication and that the posture of ministry, such as being interactive and engaging with others, is more important than technical mastery of the platforms. The document also outlines best practices for using social media, including being present where people already engage online and maintaining a consistent persona.
The document discusses how social media has changed how companies should approach marketing and communications. It emphasizes that social media is about participation in conversations rather than sponsorship, and that the goal should be engaging the right audiences at the right time rather than growing fan bases. It also discusses how social media allows for more storytelling and conversation compared to traditional one-way media, and how companies need to understand audiences' perspectives rather than just illustrate their own messages.
The document discusses how social media has changed how companies should approach marketing and communications. It emphasizes that social media is about participation in conversations rather than sponsorship, and that the goal should be engaging the right audiences at the right time rather than growing fan bases. It also highlights how social media allows for more storytelling and two-way conversations as opposed to one-way mass messages.
Boost your new travel business with social mediaBruce Martin
This presentation discusses how new travel businesses can use social media to boost their marketing. It recommends choosing social media platforms based on the target audience and setting goals for follower growth and engagement. It also provides tips for social media success, including regularly posting valuable content, engaging with others, capitalizing on trends, scheduling posts in advance, maximizing popular posts, posting at optimal times, asking questions to involve followers, treating each platform differently, and using images. The overall message is that social media can help build brand awareness, credibility and traffic if used strategically.
Social Media Doesn't Sell Tickets - NARPACA ConferenceDevon Smith
This document discusses the value of social media for arts organizations. It notes that arts organizations have creative content, build personal relationships, and are natural storytellers. However, social media alone does not directly sell tickets. The document advocates measuring various social media metrics like increases in demand, loyalty, willingness to pay, and customer lifetime value to understand the return on investment of social media. It provides tips for social media use like focusing on one network at a time, building relationships over quick promotions, engaging audiences with questions, and following where audiences spend their time online. The key is to listen to audiences more than promote and to empower audiences as content creators and promoters themselves.
in this slides i have described the use of data science for instagram reels which helps predict the insta reels based on the following clusters: number of likes, followers, shares and comments on that videos
These are slides for my Sept. 1-3 class at Kirkwood Community College, Using Social Media for Business. I dropped quotes from my blog (http://bit.ly/4sDsr6) into screen shots from the people sharing advice about using social media. I will us the first nine slides in the first class, focusing on Twitter. The rest of the slides will lead off the second class, an overview of social media tools, with a deeper dive on Facebook and Twitter.
Give without expectations
Don't be afraid to give away old things you don't use, money, tickets. These all can be a great way of sharing with your community ;)
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
For all the work that goes into creating an infographic, you'll want to make sure it's seen. Follow these tips to ensure yours gets noticed and stands out from the rest of the pack.
8 ways to build an engaged instagram audienceSameerShaik43
Social networks like Instagram have a great market share in the social media space and have a significant potential audience of people from all over the world. So, for those who wish to capitalize on the treasure trove that’s Instagram, you’ve got to be a good content creator. Also, since there’s a lot of content to distract people all over the internet, it’s not always easy to get your audiences’ attention.
https://www.tycoonstory.com/social-media/8-ways-to-build-an-engaged-instagram-audience/
Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.
31 Must-Read Social Media Marketing ArticlesBarry Feldman
Social Media Examiner rounds up its leading bloggers and media experts to list and comment on the year's most useful articles on social media marketing.
The document discusses various social media platforms and their benefits and cons for businesses. Regarding LinkedIn specifically, it summarizes that LinkedIn is the most business-appropriate social network discussed. It allows people to find business connections, showcase skills and work experience to find new jobs or business opportunities. Companies can also create profiles to let potential job seekers learn about them and see who in their network works for that company. Unlike other platforms, LinkedIn does not aim to find customers for businesses but rather help businesses and individuals find and connect with each other.
The document discusses the use of social media in the workplace. It provides an overview of popular social media platforms like Facebook, Twitter, and LinkedIn and how they can be used professionally. The document also outlines advantages and disadvantages of using social media at work, as well as best practices and examples of how social media can impact employment decisions.
Face it: content is expensive. Done well, it requires an ecosystem of resources that might include writers, designers, developers or producers. Why bother with all of this expense if it’s not working for you? This Content Marketing Master Class will set you off down the right path on your content efforts. This class is jam-packed with tactics, tools and techniques that you can use to plan a strategic content calendar, create killer content with fewer resources and make your “back catalog” of content work harder for your business. The class will cover content planning and editorial strategy, content production and content optimization. If you are eager to polish your content marketing efforts in 2016, this is the class for you.
This document provides 50 tips for using the social news website Digg effectively. Some key tips include: sign up for an account and participate daily; pay attention to comments and conversations; submit only quality, relevant content; make friends with power users; use keywords strategically; and aim to become a top user by consistently posting engaging content. The tips encourage tailoring content to Digg audiences and trends, while maintaining an authentic and enjoyable presence on the site.
If you’re an inbound marketer, or you use social media to help promote your business, you’ve probably heard that engagement is essential.
But why is engagement so important in modern marketing?
Creating engaging, shareable content is key for any successful Digital Marketing campaign. I put together some of my top tips for Coup, to help Social Media Marketers get the most out of their content.
Users now have less time to read full articles and instead skim content digitally. Effective digital marketing now relies on innovative content like infographics that combine images and text to present information concisely. It is important to post engaging content on the right channels at the right time while it is still fresh to garner relevant traffic and fully engage readers. Crafting messages that connect with customers through storytelling in an emotional way, rather than directly selling products, can more successfully drive sales.
Face it: content is expensive. Done well, it requires an ecosystem of resources that might include writers, designers, developers or producers. Why bother with all of this expense if it’s not working for you? This Content Marketing Master Class will set you off down the right path on your content efforts. This class is jam-packed with tactics, tools and techniques that you can use to plan a strategic content calendar, create killer content with fewer resources and make your “back catalog” of content work harder for your business. The class will cover content planning and editorial strategy, content production and content optimization. If you are eager to polish your content marketing efforts in 2016, this is the class for you.
Five social media tips you can implement todayMr B & Friends
Presented to a group of shopping centre managers with a varying range of social media experience and skills, this short deck gives five easy to action tips to boost your social media effectiveness and avoid unpleasant pitfalls.
7 Growth Hacks for Publishers and Content MarketersTom Spencer
This document provides 7 growth hacking strategies for publishers and content marketers. It recommends: 1) Doing full A/B/C/D testing across multiple social media platforms. 2) Making it easy for readers to post user-generated content (UGC) to engage readers and drive referrals. 3) Hosting video on in-house platforms like Wistia to keep viewers on the site rather than YouTube. 4) Repurposing content across multiple formats and platforms to continuously feed the internet. 5) Teaching content to open a new revenue stream and engage new readers. 6) Targeting top industry influencers to gain access to new markets. 7) Identifying key engagement indicators unique to each business to encourage new
The WOW Content - How to create a content that makes a big buzz?Muhammad Omar
this was my lecture in "Openess" at Microsoft Egypt - Smart Village; March, 2015 where i was discussing with attendees the best practices from Buzzfeed and Upworthy and how they create a viral digital content?
5 Top Tips for Top Social Media Channelsprnewswire
Not all social media platforms allow users to interact in the same way. While there are some overlapping strategies that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement. To help you succeed, we’ve put together our TOP 5 TIPS for five of the top social platforms for brands.
This document provides an overview of social media marketing strategies for businesses. It discusses choosing social media platforms based on target audiences, setting up professional profiles, advertising profiles to current customers, engaging with followers by posting quality content and calls to action, and maintaining a consistent posting schedule. Mistakes discussed include failing to include vendors in social media strategies, neglecting LinkedIn's business networking potential, hiding a company's personality, and expecting instant results without patience. The document promotes developing a solid long-term social media marketing strategy and avoiding common costly errors.
Ben Tyson, Head of Strategy at BORN SOCIAL, breaks down ten of the most important trends for social media in 2014.
Spotted trends that we've missed? Tweet us @bebornsocial and let us know where we went wrong!
Chances are, you’ve seen an infographic, even if you didn’t know what it was called. They’re all the rage for taking a complex idea and transforming it into an eye-pleasing visual.
Here is why you should jump on board the infographic train!
Similar to Content marketing tips 11 types of content that people love to share (20)
The document discusses opportunities to improve conversion rates and user experience that were not part of the initial phase of a project. These include additional content ideas, personalizing experiences for individual users, and building marketing assets. The document also notes that mass emails from bulk lists often do not succeed and provides contact information for a company called DigitalDeeksha that can potentially help with these opportunities.
Every business needs to do some kind of marketing. But what kind of marketing is the most effective? Most of the conventional marketing approaches are too expensive or unwieldy for smaller businesses and startups to successfully employ. That’s why inbound marketing, and its various techniques, make sense for any business — but especially for startups and smaller businesses. https://digitaldeeksha.com/
While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn't actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot and focus their efforts on a new, digitally driven marketing school.
DigitalDeeksha presents 7 tips for unleashing a new UX design without confusing people:
1. Roll out changes in phases to avoid overloading customers.
2. Make customers aware of upcoming changes so they are prepared.
3. Add in-app tours and walkthroughs to guide customers through new features.
4. Maintain a change notification log to keep customers informed of updates and avoid confusion.
Link building takes time, skill, and industry knowledge to create worthwhile resources and find sites in your industry that may want to link to you. Successful strategies include developing your own resources to pitch to other sites, identifying similar businesses listed on competitor backlink pages, and persuading those sites to link to your quality content.
6 easy marketing ideas for small businessesJayshriDisale
Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that won’t blow your small marketing budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget.
Top 10 tips for your marketing strategyJayshriDisale
Content marketing is the creation, publishing, and sharing of unique content on your business’ website that doesn’t explicitly market your product or service but helps to build your authority in your industry. We’ve asked experts to share with us their thoughts on developing a content marketing strategy and to provide content marketing tips and examples that can help you become a smarter and more effective marketer.
7 reasons your facebook ads do not convertJayshriDisale
The document outlines 7 reasons why Facebook ads may not be converting including targeting the wrong people, using the wrong message or ad types for the audience, having too broad of targeting, pitching sales to cold audiences, having low relevance scores, and misaligned landing pages. It provides tips for each reason on how to improve conversions such as targeting current customers and retargeting, using a funnel marketing approach, aligning ad types with audience preferences, tighter targeting, saving sales pitches for retargeting, improving relevance scores through tighter targeting and impactful ads, and designing landing pages with social proof and objections.
Search engine optimization (SEO) standards are constantly changing. Like social media, email marketing, and emerging technologies such as artificial intelligence (AI),
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
2. 1. How to’s
Showing people how to do
something in a blog post is an
oldie but a goodie. It might not go
viral but adding that value to your
readers gets them to share with
colleagues, bosses and peers
3. 2. Large listicles
These can be fun or serious.
They can be positive, negative
and sometimes just plain silly. But
I discovered the power of using a
large negative list to drive sharing
with this headline in 2010, “30
Things You Should Not Share in
on Social Media”.
4. 3. Statistics and facts
This has worked for me for years
and has led to this post ranking
#1 on Google for “social media
facts“. If you look hard enough in
almost any industry you will find
amazing facts and figures that
people,will love to know about
5. 4. Infographics
Infographics were really hot and
now they are just hot as a
shareable piece of content. Here
is an example from the Bufferapp
blog. Using multiple infographics
in one post can also work really
well.
6. 5. Authentic images of people
Upworthy uses raw but real
photos a lot in its content. Here is
an example titled. “Rather than
let his student’s baby continue to
cry, this professor took matters
into his own hands.”
7. 6. Personal photographs
Social media has moved the dial
between what used to be treated
as private and what is now
considered safe for public
viewing. It is different for
everyone.
8. 7. Tweets with images
This type of content wasn’t
available just 18 months ago. But
with Twitter changing its platform
to be more visual at the end of
2013 the rules of engagement
changed. I have found that
mini-infographics (or snapshots of
a larger infographic) can be one
of the most effective.
9. 8. Curiosity gap headlines
The headlines that work and don’t
work has been challenged by
experimentation and data on a
social web. Longer headlines that
tease your curiosity gene can
work very well. This headline has
13 words.
10. 9. Long form content
Blog articles that are 1,500 words
will not be a viral piece of content.
But if done well they will become
a resource for your niche, be
printed off and put senior
managers desk or even the CEO.
11. 10. Articles with multiple images
Buzzfeed has perfected the art of
stacking images in articles. Here
is one of their most popular
articles of all time with over 15
million views. This tactic is very
effective because you are giving
your article the best chance to
resonate with your audience so it
“has” to be shared.