Do	  you	  have	  DISH?	  Then	  you	  haven’t	  seen	  these	  shows	  on	  it:	  • 	  	  Breaking	  Bad	  • 	  	  Mad	  ...
Blame	  these	  guys:	  Networks	  realize	  that	  cable	  TV	  is	  dependent	  upon	  them	  to	  get	  viewers	  the	 ...
14	  million	  DISH	  subscribers	  can’t	  see	  anything	  AMC.	  Obviously,	  DISH	  is	  the	  zombie	  and	  AMC	  an...
AMC	  has	  encouraged	  DISH	  subscribers	  to	  embrace	  social	  networking.	  	  Looking	  for	  a	  laugh?	  Do	  a...
Well,	  the	  proposal	  might	  not	  actually	  be	  indecent	  in	  a	  strict	  sense	  of	  the	  word:	  it’s	  just...
Straight	  from	  the	  horse’s	  mouth,	  this	  was	  an	  email	  sent	  from	  DISH	  to	  Content	  Equals	  Money	  ...
Issues	  with	  this	  email:	  1.  AMC	  doesn’t	  force	  DISH	  to	  do	  anything.	  2.  Apparently	  bundling	  partn...
Obviously,	  DISH	  wishes	  to	  make	  a	  profit	  off	  its	  services,	  and	  even	  the	  most	  unsympatheQc	  inter...
The	  results	  of	  the	  debate?	  The	  easiest	  metric	  would	  be	  numbers	  of	  subscribers,	  but	  it’s	  misl...
The	  real	  metric	  would	  be	  social	  media.	  To	  get	  the	  pulse	  on	  the	  situaQon,	  check	  out	  what	  ...
Content	  Equals	  Money	  is	  a	  content	  wriQng	  service	  that	  serves	  a	  wide	  variety	  of	  clients	  with	...
DISH Network VS AMC
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DISH Network VS AMC

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It certainly feels like AMC is Pete, we’re Joan, and everyone’s eyes on AMC’s “Big Three” is the Jaguar account they’re hoping to secure.

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DISH Network VS AMC

  1. 1. Do  you  have  DISH?  Then  you  haven’t  seen  these  shows  on  it:  •     Breaking  Bad  •     Mad  Men  •     The  Walking  Dead  
  2. 2. Blame  these  guys:  Networks  realize  that  cable  TV  is  dependent  upon  them  to  get  viewers  the  shows  they  wish  to  watch;  this  is  why  people  buy  cable,  aGer  all.  If  cable  companies  don’t  deliver,  networks  don’t  show  on  that  company.  ESPN  was  the  first  to  withhold.   Today,  the  baMle  is  between  DISH  and  AMC.  
  3. 3. 14  million  DISH  subscribers  can’t  see  anything  AMC.  Obviously,  DISH  is  the  zombie  and  AMC  and  it’s  viewers  are,  collecQvely,  Rick  Grimes  with  a  liMle  Don  Draper  and  all  the  best  parts  of  Walter  White  combined  into  one.  
  4. 4. AMC  has  encouraged  DISH  subscribers  to  embrace  social  networking.    Looking  for  a  laugh?  Do  a  search  on  YouTube  for  “Hey  DISH!  Where’s  my  AMC?”  This  was  a  campaign  by  AMC  which  allowed  viewers  to  create  videos  and  vote  on  them.  Not  only  did  this  allow  people  to  air  their  frustraQon,  it  also  got  people  involved  who  previously  weren’t.  
  5. 5. Well,  the  proposal  might  not  actually  be  indecent  in  a  strict  sense  of  the  word:  it’s  just  that  AMC  is  encouraging  subscribers  of  compeQng  services  to  invite  their  friends  and  family  over  who  have  DISH  to  watch  AMC  shows.  This  not  only  encourages  network  disloyalty,  but  the  ad  uses  shows  that  people  love  in  order  to  paint  DISH  execuQves  as  greedy.  Don  Draper  would  be  proud.  
  6. 6. Straight  from  the  horse’s  mouth,  this  was  an  email  sent  from  DISH  to  Content  Equals  Money  Founder,  Amie  Marse:   “We  understand  your  concern  about  AMC.  The  channels  AMC  Networks   forces  us  to  deliver  —  WE,  IFC  and  AMC  —  do  not  give  our  customers  the   best  content  at  the  best  value.  We  have  permanently  removed  them  from   the  DISH  line  up  as  of  June  30.  We  have  remained  in  contact  with  AMC   throughout  this  situaQon.  Should  AMC  choose  to  change  their  posiQon,  we   remain  open  to  a  proposal  that  would  resolve  this  issue.  AMC  Networks  has   further  devalued  its  programming  by  making  its  handful  of  popular  shows   available  to  consumers  via  iTunes,  Neclix  and  Amazon.com.  This  means  that   AMC  Networks  wants  us  to  pay  many  millions  of  dollars  for  content  that  is   available  to  our  subscribers  the  next  day  for  just  a  couple  of  dollars.”  
  7. 7. Issues  with  this  email:  1.  AMC  doesn’t  force  DISH  to  do  anything.  2.  Apparently  bundling  partner  networks  (WE  and  IFC)   devalues  the  content?  3.  Making  media  available  through  means  other  than   tradiQonal  television  delivery  (i.e.,  Neclix,  iTunes)   devalues  it?  
  8. 8. Obviously,  DISH  wishes  to  make  a  profit  off  its  services,  and  even  the  most  unsympatheQc  internet  pirate  could  probably  see  why  they  would  want  to  make  a  profit.  That  being  said,  it’s  sQll  zombies  in  the  barn.  The  idea  comes  from  a  good  place,  but  is  poorly  executed,  sounds  whiny,  and  doesn’t  make  sense.  
  9. 9. The  results  of  the  debate?  The  easiest  metric  would  be  numbers  of  subscribers,  but  it’s  misleading;  like  other  content  providers,  DISH  charges  an  early  terminaQon  fee,  and  most  aren’t  willing  to  pay  $17.50  a  month  for  early  contract  terminaQon.  However,  Sam  Thielman  at  Adweek  has  reported  that  there  has  been  a  small  drop  in  subscripQons,  but  certainly  no  mass  exodus.  
  10. 10. The  real  metric  would  be  social  media.  To  get  the  pulse  on  the  situaQon,  check  out  what  TwiMer’s  saying  or  what  your  friends  are  wriQng  on  their  Facebook  status  walls.  Either  way,  it’s  undeniable  that  AMC  has  successfully  harnessed  the  power  of  social  media  to  push  against  DISH,  and  push  hard.  
  11. 11. Content  Equals  Money  is  a  content  wriQng  service  that  serves  a  wide  variety  of  clients  with  top-­‐shelf,  sharable  content.  Our  goal  is  to  work  with  small  companies  in  order  to  help  them  reap  the  same  results  from  content  markeQng  as  the  Fortune  500  companies.  Content  markeQng  is  truly  scalable  and  can  work  for  all  businesses  and  business  sizes!  

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