Pan India Food Solutions is a leading Indian food and beverage brand with various restaurants. They realized the need for a customer data management platform to gain insights from marketing analytics, customer profiling, and performance analysis. Mobikon's data collection, storage tools, and CRM services provided Pan India a single platform for customer data. This solution helped Pan India increase customer responses, capture more reviews, create customized campaigns, and improve their brand ratings. As a result of partnering with Mobikon, Pan India was able to expand their customer database and alliance to more outlets.

1. MOBIKON CASE STUDY
Pan India
Food Solutions

2. Pan India is a market leader when it comes to catering to
such a vast audience with different food habits. Its
success would not have been possible without in-depth
marketing analytics & some profound customer pro ling.
-K S Narayanan, CEO, Blue Foods.
BRAND S STORY
Incepted in 2000, Pan India Food Solutions Private (Blue Foods) currently serves the
Indian audience with a wide range of food & beverage selection. From ne-dines to
dessert parlors to coffee shops, this brand has it all.
Take a tour of Italy -Spaghetti Kitchen
Traditional Indian Choices -Copper Chimney
Sweet Treat -Gelato Italiano
Meet over coffee -The Coffee Bean & Tea Leaf
Snack up like a boss -Bombay Blue
Chopsticks at work -Noodle Bar
End your foodie cravings at Food Courts Food Talk and Spoon

3. THE CHALLENGE
The futuristic vision & foresight of the people associated with the brand was enough to
make them realize the upcoming need for a gargantuan Customer-Data-Management
platform. They knew that the business needs of a ourishing venture like the one on
hand would be equally challenging. The agendas that were sure to be of serious
concern in the near future were:
Marketing Analytics & tab on the spends
Customer Pro ling & detailing
Performance analysis
Capturing trends & insights
THE SOLUTION
In 2012, Blue Foods struck an alliance with Mobikon that resulted in a bene cial
journey for both the brands. Mobikon's data collection & storage tools & CRM services
have been an unfaltering asset to Blue Foods. The solutions comprised of:
One single platform for customer data
In-store customer engagement & instant alerts
Single outlet & collective performance report
Intelligent customer pro ling & analytics

4. THE RESULT
Spaghetti Kitchen increased response to campaign by 500% & achieved
11X ROI on Redemptions using Mobikon Campaign
Bombay Blues captured an ROI of 16X through We Miss You , Nacho Festival ,
Sizzler Festival, Friendship Day & more such automated campaigns
Over 5,000 reviews collected each month
Quanti able redemptions. Each review is worth INR 32
Pro led customer database of 224,267 diners
Customized campaigns & offers (35% customers shared their birthday, 19%
customers shared their anniversary date)
Net Promoter Score increased from 75 to 78with better review management
Brand's average rating improved from 4.2 to 4.4with instant alerts on negative
feedback and better automated response
Alliance with Mobikon extended from 12 outlets to 52 outlets
Smart Referral Mechanism: 9% customers recommended the brand to friends/family
through Mobikon's Platform