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7 Nonprofit Social Media Trends Taking Over 2018

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Donorbox
Donorbox

Social media is a great tool to increase the visibility of your nonprofit. Today we are gonna discuss the top nonprofit social media trends!

Government & Nonprofit
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7 Nonprofit Social Media Trends Taking Over 2018
CURRENT USER BASES OF THE SIX MAJOR SOCIAL MEDIA PLATFORMS Facebook Instagram Twitter LinkedIn Pinterest Snapchat Facebook: 2.07 billion monthly active users Instagram: 800 million monthly active users Twitter: 330 million monthly active users LinkedIn: 500 million members Pinterest: 200 million monthly active users Snapchat: 178 million daily active users
BASIC NONPROFIT SOCIAL MEDIA TACTICS Consistency is key Be mindful of your tone Showcase impact Connect with your audience Don’t forget about CTA
#1 INSTAGRAM STORIES The “ephemeral” video content is continuing to grow for social platforms
Instagram Stories has already accrued more than 250 million daily users compared to the 173 million daily active Snapchat users
Seen for just 24 hours All capped at 15 seconds ‘Story’ don’t appear on your profile’s ‘grid’ Less polished and posed than photos Stories are…
WHY AND HOW SHOULD YOUR NONPROFIT USE INSTAGRAM STORIES Build an audience Build authentic and personable voice Showcase people Sign up for the Instagram Business account Invest time and thought
#2 INFLUENCER MARKETING Influencer marketing grew out of celebrity endorsement
INFLUENCER MARKETING IN 2018 Micro influencers have between 1k–100k followers People with 500k–1 million followers and 100k–500k followers fall into the macro influencer
LOOK AT THE ANALYTICS FOR EACH INFLUENCER FOR VALUABLE INFORMATION Mentions Conversion rates to donation Engagement Reach
#3 LIVE STREAMING One-third of online activity is spent watching the video. Over half a billion people are watching video on Facebook every day
Facebook has around 500 million people watching Facebook videos every day. 82%
Marketers who use video grow revenue 49% faster than non-video users
HERE ARE A COUPLE OF POPULAR LIVE STREAMING VIDEO “TYPES” Explainers Testimonials Streaming your programs How-Tos Live events Announcements Interviews Behind-the-scenes Q&A sessions
Help you maximize your reach and generate new leads for your company
#4 CHATBOTS AND SOCIAL MESSAGING Social messaging is taking over! Facebook Messenger, Instagram direct messaging, Whatsapp, and WeChat…
Globally, 18.7 billion texts are sent worldwide every day and 60 billion messages are sent every day
Enabling your audience to reach you in these ways, you increase the chances of building relationships with them
Nothing can replace the personal touch of a human response
#5 BRAND FATIGUE People have just started scrolling away from sponsored and branded content that purely ‘promotes’ a product or a program X
Focus on relationship building and one-on-one conversations
Engagement ensures loyalty, increase in donations or sign-ups for volunteering programs
#6 USER-GENERATED CONTENT Taking the best-of-the-best user content from around the web and featuring it
HERE ARE SOME THINGS YOU CAN DO Find the best content out there by hosting giveaways or by exploring users within hashtags sk the users to feature their content and credit them Create your own hashtags Search for the user-generated content yourself
#7 SOCIAL LISTENING You need to listen to what people are saying about your nonprofit, your brand, and your programs, and respond accordingly
60% of consumers that post a complaint on social media expect a response in less than 60 minutes
As a nonprofit, you can use social listening to Improve your donor care Learn about why people donate Find top talent and volunteers Build relationships with donors Find user-generated content Listen to key stakeholders
CONCLUSION Social media Tend to roll out updates on a nearly constant basis, changing slightly but frequently MANY OTHERS TO CONSIDER Augmented reality Facebook spaces Gamification Digital hangouts
Stay ahead and grow your nonprofit
MORE INFORMATION www.DonorBox.org/Nonprofit-blog/7-nonprofit- social-media-trends-taking-over-2018/

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7 Nonprofit Social Media Trends Taking Over 2018

  • 1. 7 Nonprofit Social Media Trends Taking Over 2018
  • 2. CURRENT USER BASES OF THE SIX MAJOR SOCIAL MEDIA PLATFORMS Facebook Instagram Twitter LinkedIn Pinterest Snapchat Facebook: 2.07 billion monthly active users Instagram: 800 million monthly active users Twitter: 330 million monthly active users LinkedIn: 500 million members Pinterest: 200 million monthly active users Snapchat: 178 million daily active users
  • 3. BASIC NONPROFIT SOCIAL MEDIA TACTICS Consistency is key Be mindful of your tone Showcase impact Connect with your audience Don’t forget about CTA
  • 4. #1 INSTAGRAM STORIES The “ephemeral” video content is continuing to grow for social platforms
  • 5. Instagram Stories has already accrued more than 250 million daily users compared to the 173 million daily active Snapchat users
  • 6. Seen for just 24 hours All capped at 15 seconds ‘Story’ don’t appear on your profile’s ‘grid’ Less polished and posed than photos Stories are…
  • 7. WHY AND HOW SHOULD YOUR NONPROFIT USE INSTAGRAM STORIES Build an audience Build authentic and personable voice Showcase people Sign up for the Instagram Business account Invest time and thought
  • 8.
  • 9. #2 INFLUENCER MARKETING Influencer marketing grew out of celebrity endorsement
  • 10. INFLUENCER MARKETING IN 2018 Micro influencers have between 1k–100k followers People with 500k–1 million followers and 100k–500k followers fall into the macro influencer
  • 11. LOOK AT THE ANALYTICS FOR EACH INFLUENCER FOR VALUABLE INFORMATION Mentions Conversion rates to donation Engagement Reach
  • 12.
  • 13. #3 LIVE STREAMING One-third of online activity is spent watching the video. Over half a billion people are watching video on Facebook every day
  • 14. Facebook has around 500 million people watching Facebook videos every day. 82%
  • 15. Marketers who use video grow revenue 49% faster than non-video users
  • 16. HERE ARE A COUPLE OF POPULAR LIVE STREAMING VIDEO “TYPES” Explainers Testimonials Streaming your programs How-Tos Live events Announcements Interviews Behind-the-scenes Q&A sessions
  • 17. Help you maximize your reach and generate new leads for your company
  • 18. #4 CHATBOTS AND SOCIAL MESSAGING Social messaging is taking over! Facebook Messenger, Instagram direct messaging, Whatsapp, and WeChat…
  • 19.
  • 20. Globally, 18.7 billion texts are sent worldwide every day and 60 billion messages are sent every day
  • 21. Enabling your audience to reach you in these ways, you increase the chances of building relationships with them
  • 22. Nothing can replace the personal touch of a human response
  • 23. #5 BRAND FATIGUE People have just started scrolling away from sponsored and branded content that purely ‘promotes’ a product or a program X
  • 24. Focus on relationship building and one-on-one conversations
  • 25. Engagement ensures loyalty, increase in donations or sign-ups for volunteering programs
  • 26. #6 USER-GENERATED CONTENT Taking the best-of-the-best user content from around the web and featuring it
  • 27. HERE ARE SOME THINGS YOU CAN DO Find the best content out there by hosting giveaways or by exploring users within hashtags sk the users to feature their content and credit them Create your own hashtags Search for the user-generated content yourself
  • 28.
  • 29. #7 SOCIAL LISTENING You need to listen to what people are saying about your nonprofit, your brand, and your programs, and respond accordingly
  • 30. 60% of consumers that post a complaint on social media expect a response in less than 60 minutes
  • 31. As a nonprofit, you can use social listening to Improve your donor care Learn about why people donate Find top talent and volunteers Build relationships with donors Find user-generated content Listen to key stakeholders
  • 32. CONCLUSION Social media Tend to roll out updates on a nearly constant basis, changing slightly but frequently MANY OTHERS TO CONSIDER Augmented reality Facebook spaces Gamification Digital hangouts
  • 33. Stay ahead and grow your nonprofit