7 new ways to find more customers

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Sparklink

A Sparklink Presentation at the 16th STIMA Data Driven Marketing Congres

Business Technology

TIJD VOOR
EEN NIEUW
LIEF
> TIME FOR A NEW GIRLFRIEND

 publishers
 mail order companies
retailers
 fairs
 …..
listowners

A NEW MOMENTH OF TRUTH
>> Click the pictures to get more information

LINKEDIN TEAMLINK
• A kind of Datahug for your linkedin contacts
• more info in the presentation below

6 7 8 ...
• Lead Nurturing
• Content
• Reverse bid
• News Jacking
• Reputation Mgt
• ...

ABOUT SPARKLINK
• we believe that
• making smart use of new technology can
dramatically improve the way your customers
• Find > Buy > Use your products
• We show companies which improvements can be
made and what technology is needed
• We don’t do tech talk but instead build real life
scenario’s around your business data and
processes
For more information please contact:
Mike Verledens
+32 495 59.39.67
mikev@sparklink.be

The heart of the problem is simple. You have a product or service that that brings in revenue. You want to grow revenue. Therefore, you need to sell more products & services. Who buys products & services? People! Now you have two choices—sell more to the people who have already bought, or get new people who haven’t bought to buy. This webinar is all about the latter-getting New People. Now that you have identified the real goal, let’s use the webinar to talk about modern options for attracting new people to your brand. We will discuss how to attract using digital channels and what you need to do to do it effectively—without buying email lists.

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"These days content marketing feels like a suicide mission,” Says Larry Kim. That’s in part because marketing demand generation has changed and has become so incredibly competitive. So how can brands and marketers get more leads and sales without spending an arm and a leg? Two words: Social ads. Facebook and Twitter Ads are governed by complex ad algorithms which govern how often your ads are shown and how much you pay per click. The good news is: any algorithm has loopholes and can be cracked. Join Larry for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then how to convert those visitors into valuable leads and sales for your business. In this webinar, Larry Kim will cover: The algorithms of social ads: Relevancy Score and Quality Adjusted Bid - How much you should bid, which ads you should run, which ad objectives you should choose Advanced ad targeting strategies, including how to use social ads to make content go 'viral' on social media outlets like Reddit, LinkedIn Pulse, Medium, Hacket News and more Social re-marketing: strategies for turning clicks into leads and sales on the cheap

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How digital insights and personalisation are changing the way organisations use their corporate website. Propeople’s Chief Digital Strategy officer and former SMW Speaker of the Year Gus Murray, delivers an evening of insights, predictions & cocktails. Join us as he shares his experiences working for leading Nordic & Global brands on the future of Data Driven Marketing, B2B / B2C Communications, Insights and digital strategy. Covered in this session: > How personalisation is changing the way B2B communicate with their customers > Content as your customers first purchase > Using social to better inform your audience understanding > Social as a service opportunity, and > The Attention web.

Everybody knows that personalized content drives engagement, but personalizing for every user is unrealistic and impractical for B2B companies. In this session, Robert Strohmeyer, Director of Sales Engineering at Demandbase, will discuss how B2B marketers can effectively reach their most important targets by integrating account-based marketing principles into their content strategy. Robert will discuss core principles of account-based marketing and describe how it drives personalized content creation. He’ll discuss best practices for on and offsite personalization and provide examples of companies who have driven growth with account-based marketing.

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7 new ways to find more customers

1. new ways to find more customers

2. TIJD VOOR EEN NIEUW LIEF > TIME FOR A NEW GIRLFRIEND

3. WHO WHERE HOW WHY

4. EASE SPEED RELEVANCE ADD

5. EEN NIEUW LIEF

6. HOW IT WORKS

7. &USE NEW INSIGHTS

8. HOW IT USED TO GO

9. listmakers

10. listbrokers

11.  publishers  mail order companies retailers  fairs  ….. listowners

12. A NEW MOMENTH OF TRUTH >> Click the pictures to get more information

13.

14.

15. GOOGLE THINK INSIGHTS

16. THE CONSUMER BAROMETER

17. THEONLINECUSTOMERJOURNEY

18. REAL-TIME INSIGHTS

19. REAL-TIME INSIGHTS

20. NEW LEAD SOURCES

21. SOCIAL MEDIA MONITORING

22. SOCIAL MEDIA PROSPECTING

23. SOCIAL MEDIA PROSPECTING

24. A NEW KIND OF INBOX

25. INBOX SUMMARIES

26.

27. NEW LEADS IN 3 DAYS

28. FOLLOW-UP

29. &NEW CONNECTIONS

30. NAMES > INTEGRATE WITH YOUR CRM

31. TRENDS TOP

32. INTRODUCTIONS

33. LINKEDIN TEAMLINK • A kind of Datahug for your linkedin contacts • more info in the presentation below

34. 678...

35. 6 7 8 ... • Lead Nurturing • Content • Reverse bid • News Jacking • Reputation Mgt • ...

36. STAY SAFE – HAVE FUN!

37. ABOUT SPARKLINK • we believe that • making smart use of new technology can dramatically improve the way your customers • Find > Buy > Use your products • We show companies which improvements can be made and what technology is needed • We don’t do tech talk but instead build real life scenario’s around your business data and processes For more information please contact: Mike Verledens +32 495 59.39.67 mikev@sparklink.be

7 new ways to find more customers

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