This document introduces internet marketing and its benefits. It states that 66% of businesses will move marketing online in the next 3 years, including competitors, because online marketing costs less, reaches more people, and is more measurable. Online marketing allows businesses to find and connect with potential customers and convert them into long-term community members. It also offers passive income streams, authority building opportunities, and the chance to create online assets. While websites are just tools, blogging can help businesses connect, build trust, create community, become authorities, and share expertise.

2. an intimate introduction to
internet marketing

3. Over the next 3
years, 66% of all
businesses will
move the bulk of
their marketing
ONLINE

5. including your
competitors

6. why?

7. Because online marketing:

8. Because online marketing:
– costs less
– reaches further, and
– is more measurable.

9. Online marketing allows you to:

10. Online marketing allows you to:
Find & connect with people who
want to do business with you.
Convert them to long term
members of your business
community.

11. Online marketing offers you:

12. Online marketing offers you:
passive income streams
the opportunity to become
an authority
the chance to create online
real estate

14. it
is
just
not
about
your
website!

15. your website
is just a tool

16. It should:

17. It should:
– allow easy content uploading . . .
of videos, audio and text.
– be search engine friendly
– offer your visitors easy-to-find valuable information
– provide trust building functions
– capture data and allow analytics of your visitor behaviour
– give you complete ownership and control
– be on a platform that has momentum

19. what your
website
cannot do!

21. find traffic on its own
convert visitors into clients
rank number one by itself!

22. Did you know the top 3
Google search results . . .

24. = 68%
of all the potential visitors to your site

25. and that the #1 result

26. and that the #1 result
= a massive
42%
of those clicks!

28. a quick hypothetical!

30. searches for a keyword = 5,000 pm
ranked position #1 = 42% clicks
click through rate (CTR) = 2,100 visitors
average 3% conversion
= 6.3 new clients!

32. that’s all about SEO

34. you DO need to know about SEO
about ON-PAGE OPTIMISATION
and OFF-PAGE OPTIMISATION
but you don’t need to do it yourself.

36. what you do need to do is . . .

38. blog

39. why?

40. Because blogging allows you to:

41. Because blogging allows you to:
connect explain
build trust
create community
explore new opportunities
become an authority
share your expertise

43. transform your
business . . .

45. get blogging
today!

47. an intimate introduction to
internet marketing

48. imdirections.com