7 Mind Blowing Tricks to Revamp Your Landing Pages for PPC [Webinar]

This document summarizes a webinar featuring Neil Patel of KISSmetrics and Caleb Hutchings of WordStream. They shared seven tricks for improving pay-per-click (PPC) campaigns, including testing call-to-action button placement, optimizing landing pages for search engine optimization, leveraging conversion tracking, and ensuring ad copy matches the landing page. Attendees were offered a free demo of WordStream PPC Advisor or KISSmetrics software.

Technology

Caleb Hutchings
WordStream

Neil Patel
KISSmetrics

Meet The Experts!

Neil Patel

Caleb Hutchings

Co-Founder, KISSmetrics

Client Success Manager, WordStream

• Serial entrepreneur, angel investor & digital
marketing specialist
• Co-founder of Crazy Egg & KISSmetrics
• Has spoken at over 100 web marketing
conferences
• Has worked closely with companies like
Microsoft, TechCrunch, HP, Amazon and GM.

• AdWords & Bing certified

• Manages PPC accounts with budgets
ranging from $1500-96K
• Has worked with hundreds of PPC
accounts across all industries

Take Part In Live Blogging!
Include the hashtag #wordstream in your
Twitter tweets, Google+ status updates, etc.

TRICK #1
KEEP PEOPLE FOCUSED ON YOUR CTA

CTA Tips
CTA Tips

1

Test placement, especially above fold

2

Make sure your CTA’s pop (test colors)

3

Focus people’s attention by limiting your
offers

Content Length Tips

1

Use long content for big asks

2

Relate content to your PPC terms

3

Whether you use long or short copy, it
should be focused around objections

TRICK #3
OPTIMIZE YOUR PPC PAGES FOR SEO

SEO Tips for Your PPC Pages

1

Don’t forget about your code

2

Good content generates social shares

3

Build links through manual outreach

Conversion Tracking
Conversion Tracking

1

First step towards optimization

2

Highlight Keywords that earn sales

3

Use Google’s Tag Assistant extension

Google TagTag Assistant
Google Assistant

Test, Tweak, & Repeat
Test, Tweak, Repeat

1

Roll out A/B tests

2

Try different types of media

3

Measure your results specifically

Test, Tweak, & Repeat
Test, Tweak, Repeat
1

2

Roll out A/B tests
Version A

Version B

3

+128% conversion improvement on Version B

Test, Tweak, & Repeat
Test, Tweak, Repeat
2

2
3

Try different types of media

3

Measure - WordStream AdWords Landing Page Grader
www.wordstream.com/landing-page

TRICK #7
MAKE SURE YOUR ADS MATCH THE PAGE

Copy Tips

1

Use your keywords within your copy

2

Test the placement of your keywords

3

Make sure your copy answers common
objections visitors have

Special Offers! Would You Like…
a) A FREE live demo of WordStream PPC Advisor
b) A FREE personal demo of KISSmetrics
c) Nothing at the moment

Your Questions
Thank you for attending WordStream
and KISSmetrics webinar!
Benchmark your AdWords landing pages free today!
http://www.wordstream.com/landing-page
Get your free personal demo of KISSmetrics today!
http://grow.kissmetrics.com/webinar-39-demo

Neil Patel
quicksprout.com
npatel@kissmetrics.com

Caleb Hutchings
@CalebHutchings
chutchings@wordstream.com

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