This is an overview of SEO, Listings, and the factors of the A9 Algorithm of Amazon.

1. Theartand
scienceof
product
optimization

2. PPCWITHOUT
KEYWORDSAND
LISTINGSISAWASTE!

3. A LOT OF AMAZON SELLERS WHO ARE LOOKING FOR PPC EXPERT ONLY
CONCENTRATE IN PPC BECAUSE THEY BELIEVE SPENDING TIME AND
MONEY ON PPC WILL HELP THEIR BUSINESS TO GROW. YES, IT CAN BUT
NOT ABSOLUTELY BUT WHY? BECAUSE THE DECISION WILL ALWAYS
BASED ON THE PRODUCT DETAIL PAGE AND THE APPERANCE OF
PRODUCT DEPENDS ON RELEVANCY OF KEYWORDS.
REALITY

4. “Amazon search engine optimization is the
procedure of optimizing an Amazon product
listings to achieve better ranking on search
results for a related keyword.”
AMAZONSEO
SEO stands for Search Engine Optimization.

5. Procedure
ofOptimizing
In this process, it is the time where you
should include related and relevant
Keywords on your product listings.
Either frontend or backend, you put the
keywords there.

6. • Product listing is associated with frontend and backend.
Frontend it is the product detail page or the content of your
product. Moreover, the main purpose of product detail page is
to check if your product is accurate to the one that customer’s
looking for.
Amazon ProductListing
• On the other hand, backend is for Amazon A9.
• A9 Algorithm will analyze to check the product that you’re
selling on Amazon.

7. • When I say to rank more, I am pertaining to
organically show the product in search engine
result page (SERP).
Rankhigherorganically
• By understand the product, getting keywords that
has the relevancy can make this possible.

8. BasicFactors toConsider
Make sure to optimize your Product Detail Page.
Furthermore, index properly the keywords both in
the frontend and backend so that Amazon could
recognize you among the rest.
RELevant
KEYWORDS
CONTENT
SEARCH RESULT CLICK-
THROUGH-RATE (CTR)
To find relevancy in keywords, make sure
you understand first the product/s you're
selling on Amazon. Analyze the keyword's
connection to your product/s before using
them.
CTR is about the total number of
impressions of an ad divided by the
total number of clicks; this is how CTR
was being computed. Therefore, make
sure that your product pictures are
captivating as well as your title.
Moreover, ensure the retail readiness
of the product detail page. These can
really help the increase of impressions
and clicks.

9. A9
algorithm

10. - It serves as the AMAZON artificial
intelligence that gathers and
collects all the data on Amazon.
Also, it influence the appearance of
your product in search results
base on your product keywords.
- A9 is the name of Amazon Algorithm.

11. Howdoes a9
algoworks?

12. Basically, when customers search on the
search bar of Amazon, they will enter a
search term or their own keyword to find
what they looking for. At the same time,
Amazon will also show you search
terminology
Customersearchandsearchterm

13. Customersearchandsearchterm
After a buyer type his keyword, A9
Algorithm will populate all the listings
or products that are related to the
search term using the keywords included
ontheproduct listing.

14. Yes, A9 considers different factors. Having a wide range
of keywords that associated with your product doesn’t
mean that it would reach to the top. Besides, having
plenty of keywords solely gives you a higher chance to
be seen. However, factors to considers still exist on the
ranking.
CONSIDER FACTORS

15. KEYWORD
RELEVANCY
If you’re selling a mouse
pad, then the word must be
included on the listing.
CLICKTHROUGH
RATE
Clicks could help to
achieve ranking.
ConversionRate
Conversion rate is more
helpful to achieve higher
rank than click rates.
OverallSales
This is connected with
Conversion rate of the
product.
A9
FACTORS

16. • The decision of buyers would always depend on the product detail page of a product,
therefore, make sure that it was crafted to show the benefits and how could it solve the
problems of customers. Images, titles, bullet points, product descriptions, and reviews must
be enticing for buyers. Lastly, index the keywords properly in the frontend.
• I have mentioned it a lot but this is the truth about the goal of ranking organically. Do you want to have your
sales as a whole? Then, spend time analyzing the relevancy of the keywords to your product. The search volume
of certain keywords must not be considered immediately, check for the connection of each keyword to your
product. After all, make sure that keywords are index properly both in the frontend and backend so that Amazon
could recognize you from the rest.
CONCLUSION:
LISTING MUSTBERETAILREADY
Keywords relevancy

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THANKS
For free consultation and collaboration:
SKYPE: live:elanibenz2001
PHONE NUMBER: +6392-83-02-2596
GMAIL: elanibenz2001@gmail.com
Please keep this slide for attribution.
OPTIMIZED YOUR LISTING
AND FIND RELEVANT
KEYWORDS!