The document discusses a session moderated by Vinay Bhagat focusing on how reviews can enhance advocacy in marketing. Key takeaways include the scalability of reviews for content generation, the authenticity they provide for credibility, and their utility in improving sales and conversion rates. The document also includes details about further discussions with advocates at the TrustRadius booth during scheduled times.

1. Moderated by:
Vinay Bhagat
Founder & CEO, TrustRadius
@vinaybhagat
How Reviews Can Transform Advocacy

2. Why Reviews
Scale
#TruthSells
Authenticity
Impact

3. Meet Our Advocates
Julie Perino
Sr. Director, Customer Marketing
Marketo
@JuliePerino
Davin Wilfrid
Sr. Manager, Content & Customer Advocacy
QuickBase
@dwilfrid
Michael Beahm
Sr. Marketing Manager
Blackbaud
@mabeahm
#TruthSells

4. 3 Key Takeaways
Scale
Reviews enable you to get more
content faster, even with a lean team
Authenticity
Reviews provide an unmatched level
of credibility and transparency
Impact
Reviews can be used in multiple
ways, from enabling sales to lifting
conversion to powering campaigns
#TruthSells

5. Have More Questions?
Stop by the TrustRadius booth for office hours with our advocates.
#TruthSells
Julie Perino, Marketo
Thursday, 3:20-4:05 p.m.
Michael Beahm, Blackbaud
Thursday, 1:00-1:40 p.m.
Davin Wilfrid, QuickBase
Thursday, 9:55-10:40 a.m.