Email marketing is an effective tool for both acquiring new customers and engaging existing customers. While the many options available for email marketing campaigns can seem overwhelming, this article outlines some simple techniques that still work well, such as including opt-in forms on the website, offering gifts or special offers to the email list, focusing content on the target market rather than size of the list, including viral sharing options, and writing high-quality content over focusing on visual design elements. Done right, email marketing can leverage the power of a targeted subscriber list to generate profits for many years.