Voice searches are predicted to increase dramatically in the coming years. By 2020, 50% of all searches are expected to be voice searches, and 30% of searches will be done without a screen. There will be over 21 million smart speakers in US homes by 2020. The voice recognition market will be worth $601 million by 2019. Current usage of voice search has also increased significantly, with Google voice searches up 35 times from 2008, 40% of adults using voice search daily, and 41% of voice search users being new within the last 6 months.

1. By Sanal John

2. Voice Search Stats
❖ 50% of all searches will be voice searches by 2020 according to comscore
❖ About 30% of searches will be done without a screen by 2020. via Mediapos
❖ We estimate there will be 21.4 million smart speakers in the US by 2020 according to Activate
❖ By 2019, the voice recognition market will be a $601 million industry, according to a report from Technavio
via Skyword.
Predictions

3. Voice Search Stats
❖ Google voice search queries in 2016 are up 35x over 2008” according to Google trends via Search Engine
Watch
❖ 40% of adults now use voice search once per day according to comscore
❖ In May 2016, 1 in 5 searches on an Android app in the USA were through speech.
❖ 41% of people using voice search have only started in the last 6 months” according to MindMeld
Current Usage

4. Things You Should Know
About Voice Search

5. 1. Be Local
Friendly
1. Your business name
2. Your physical address
3. Your local phone number
4. Directions from popular
interstates / roadways

6. 2. Understand Voice Search
Uses Question Phrases

7. 3. Voice Searches
Typically Have More
Words

8. Let’s Optimize!

9. 1. Find keywords like
1. “Give me the number for”
2. “Can I get the name of”
3. “Plumbers near me”
4. “Dentists in my area”

10. The Strategy

11. Creating AdWords Campaign
❖ Launch dedicated question campaigns/ad groups.
❖ I Recommend including filler words in your questions.

12. Ad Copies
❖ Imagine if someone were searching for “coffee near me” and you could offer a “Buy One Coffee Get One Free”
to help bring them into your store

13. More quick answers and quick action
You can see reviews, a phone call button, and a “book now” button. Users don’t have
to come to your website to complete their intention.

14. Questions?