SlideShare a Scribd company logo
Effective Communication:
Seven Cs
For transmitting effective written or oral messages, Certain principles must
be followed. These principles are advocated by Francis J. Bergin provide
guidelines for choice of content and style of presentation adapted to the
purpose of the receiver of the message.
They are also called the seven Cs of communication.
They are:
1.Completeness
2.Conciseness
3.Clarity
4.Correctness
5.Consideration
6.Courtesy
7.Concreteness
Completeness
Every communication must be complete and adequate.
Incomplete messages keep the receiver guessing, create
misunderstanding and delay actions.
Every person should, therefore, be provided with all the
required facts and figures.
For example, when factory supervisor instructs workers to
produce, he must specify the exact size, shape, quality and
cost of the product. Any assumptions behind the messages
should also be clarified.
While answering a letter, all the questions raised in the letter
must be replied.
Conciseness
In business communication, you should be brief and be
able to say whatever you have to say in fewest possible
words without sacrificing the other C qualities.
Conciseness is desired because of the following benefits:
1. A concise message saves time and expense for both
sender and receiver.
2. Conciseness contributes to emphasis; by eliminating
unnecessary words, you let important ideas stand out.
3. When combined with a “you-view”, concise messages
are inherently more interesting to recipients as they
avoid unnecessary information.
Clarity
1. Clarity means getting your message across so the receiver will
understand what you are trying to convey.
2. You want that person to interpret your words with the same
meaning you have in mind.
3. Accomplishing that goal is difficult because, as you know, individual
experiences are never identical, and words have different meanings
to different persons.
Here are some specific ways to help make your messages clear:
1. Choose short, familiar, conversational words.
2. Construct effective sentences and paragraphs.
3. Achieve appropriate readability (and listenability).
4. Include examples, illustrations, and other visual aids, when
desirable.
Correctness
1. The term correctness as applied to business messages means
right level of language and accuracy of facts, figures and
words.
2. If the information is not correctly conveyed, the sender will
lose credibility.
3. Transmission of incorrect information to superiors will
vitiate decision making process.
4. Transmission of incorrect information to outsiders will spoil
the public image of the firm.
5. To convey correct messages, grammatical errors should also
be avoided.
6. You should not transmit any message unless you are
absolutely sure of its correctness.
Consideration
1. Consideration means that you prepare every message with
the recipient in mind and try to put yourself in his or her place.
2. Try to visualize your readers (or listeners)—with their
desires, problems, circumstances, emotions, and probable
reactions to your request.
3. Then handle the matter from their point of view
4. This thoughtful consideration is also called "you-attitude,"
empathy, the human touch, and understanding of human
nature. (It does not mean, however, that you should overlook
the needs of your organization.)
Consideration
1. Consideration underlies the other six C's of good business
communication
2. You adapt your language and message content to your
receiver's needs when you make your message complete,
concise, concrete, clear, courteous, and correct.
However, in four specific ways you can indicate you are
considerate:
• Focus on "you" instead of "I" and "we."
• Show reader benefit or interest in reader.
• Emphasize positive, pleasant facts.
• Apply integrity and ethic
Courtesy
• Courteous messages help to strengthen present business
friendships, as well as make new friends.
• Courtesy stems from sincere you-attitude.
• It is not merely politeness with mechanical insertions of "please's"
and "thank-you'd."
To be courteous, considerate communicators should
follow these suggestions regarding tone of the
communications.
• Be sincerely tactful, thoughtful, and appreciative.
• Omit expressions that irritate, hurt, or belittle.
• Grant and apologize good-naturedly.
Concreteness
• Communicating concretely means being
specific, definite, and vivid rather than vague and
general.
• The following guidelines should help you
compose concrete, convincing messages:
• Use specific facts and figures.
• Put action in your verbs.
• Choose vivid, image-building words.

More Related Content

Similar to 7+Cs+of+Effective+Communication.ppt

7 Principles of Communications
7 Principles of Communications7 Principles of Communications
7 Principles of Communicationsdexpan
 
7 cs of effective communication
7 cs of effective communication7 cs of effective communication
7 cs of effective communication
Tayyaba Manzoor
 
Principles of Presentation of Ideas
Principles of Presentation of IdeasPrinciples of Presentation of Ideas
Principles of Presentation of Ideas
Mathew Devvarma
 
Dhruvi.pptx
Dhruvi.pptxDhruvi.pptx
Dhruvi.pptx
traderbear1
 
Chapter 2 seven_cs
Chapter 2 seven_csChapter 2 seven_cs
7 cs.ppt
7 cs.ppt7 cs.ppt
7 cs.ppt
ghamizgohar9
 
Project report on 7 cs
Project report on 7 csProject report on 7 cs
Project report on 7 cs
Home
 
Module1 mc.ppt
Module1 mc.pptModule1 mc.ppt
Module1 mc.pptkinjal10
 
The Seven 7Cs of Communication.pptx
The Seven 7Cs of Communication.pptxThe Seven 7Cs of Communication.pptx
The Seven 7Cs of Communication.pptx
TapasyaDabir1
 
Essentials of Communication
Essentials of CommunicationEssentials of Communication
Essentials of CommunicationShivangi Jani
 
Communication skill
Communication skillCommunication skill
Communication skill
Shivangi Jani
 
7Cs of COMMUICATION- 4 Copy.potx
7Cs of COMMUICATION- 4  Copy.potx7Cs of COMMUICATION- 4  Copy.potx
7Cs of COMMUICATION- 4 Copy.potx
AbdulBasit439313
 
Seven C's
Seven C'sSeven C's
Seven C's
Busines
 
7Cs Of Effective Communication.pptx
7Cs Of Effective Communication.pptx7Cs Of Effective Communication.pptx
7Cs Of Effective Communication.pptx
DakshUpadhyay4
 
The_Seven_
The_Seven_The_Seven_
The_Seven_
JAIUPADHYAY17
 
7 Cs.pptx
7 Cs.pptx7 Cs.pptx
7 Cs.pptx
Usmanzafar77
 
7Cs of COMMUNICATION
7Cs of COMMUNICATION7Cs of COMMUNICATION
7Cs of COMMUNICATION
luqman bawany
 
Seven cs
Seven csSeven cs
Seven cs
Prashanth Singh
 
effective communication ,Seven cs
effective communication ,Seven cseffective communication ,Seven cs
effective communication ,Seven cs
Zeeshan Murtaza Ali
 

Similar to 7+Cs+of+Effective+Communication.ppt (20)

ibrar khalid
ibrar khalidibrar khalid
ibrar khalid
 
7 Principles of Communications
7 Principles of Communications7 Principles of Communications
7 Principles of Communications
 
7 cs of effective communication
7 cs of effective communication7 cs of effective communication
7 cs of effective communication
 
Principles of Presentation of Ideas
Principles of Presentation of IdeasPrinciples of Presentation of Ideas
Principles of Presentation of Ideas
 
Dhruvi.pptx
Dhruvi.pptxDhruvi.pptx
Dhruvi.pptx
 
Chapter 2 seven_cs
Chapter 2 seven_csChapter 2 seven_cs
Chapter 2 seven_cs
 
7 cs.ppt
7 cs.ppt7 cs.ppt
7 cs.ppt
 
Project report on 7 cs
Project report on 7 csProject report on 7 cs
Project report on 7 cs
 
Module1 mc.ppt
Module1 mc.pptModule1 mc.ppt
Module1 mc.ppt
 
The Seven 7Cs of Communication.pptx
The Seven 7Cs of Communication.pptxThe Seven 7Cs of Communication.pptx
The Seven 7Cs of Communication.pptx
 
Essentials of Communication
Essentials of CommunicationEssentials of Communication
Essentials of Communication
 
Communication skill
Communication skillCommunication skill
Communication skill
 
7Cs of COMMUICATION- 4 Copy.potx
7Cs of COMMUICATION- 4  Copy.potx7Cs of COMMUICATION- 4  Copy.potx
7Cs of COMMUICATION- 4 Copy.potx
 
Seven C's
Seven C'sSeven C's
Seven C's
 
7Cs Of Effective Communication.pptx
7Cs Of Effective Communication.pptx7Cs Of Effective Communication.pptx
7Cs Of Effective Communication.pptx
 
The_Seven_
The_Seven_The_Seven_
The_Seven_
 
7 Cs.pptx
7 Cs.pptx7 Cs.pptx
7 Cs.pptx
 
7Cs of COMMUNICATION
7Cs of COMMUNICATION7Cs of COMMUNICATION
7Cs of COMMUNICATION
 
Seven cs
Seven csSeven cs
Seven cs
 
effective communication ,Seven cs
effective communication ,Seven cseffective communication ,Seven cs
effective communication ,Seven cs
 

Recently uploaded

Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
Tamralipta Mahavidyalaya
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Atul Kumar Singh
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
CarlosHernanMontoyab2
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
vaibhavrinwa19
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
SACHIN R KONDAGURI
 
Honest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptxHonest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptx
timhan337
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
EugeneSaldivar
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
Anna Sz.
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
Vivekanand Anglo Vedic Academy
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
Sandy Millin
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
heathfieldcps1
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
joachimlavalley1
 

Recently uploaded (20)

Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
 
Honest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptxHonest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptx
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
 

7+Cs+of+Effective+Communication.ppt

  • 2. For transmitting effective written or oral messages, Certain principles must be followed. These principles are advocated by Francis J. Bergin provide guidelines for choice of content and style of presentation adapted to the purpose of the receiver of the message. They are also called the seven Cs of communication. They are: 1.Completeness 2.Conciseness 3.Clarity 4.Correctness 5.Consideration 6.Courtesy 7.Concreteness
  • 3. Completeness Every communication must be complete and adequate. Incomplete messages keep the receiver guessing, create misunderstanding and delay actions. Every person should, therefore, be provided with all the required facts and figures. For example, when factory supervisor instructs workers to produce, he must specify the exact size, shape, quality and cost of the product. Any assumptions behind the messages should also be clarified. While answering a letter, all the questions raised in the letter must be replied.
  • 4. Conciseness In business communication, you should be brief and be able to say whatever you have to say in fewest possible words without sacrificing the other C qualities. Conciseness is desired because of the following benefits: 1. A concise message saves time and expense for both sender and receiver. 2. Conciseness contributes to emphasis; by eliminating unnecessary words, you let important ideas stand out. 3. When combined with a “you-view”, concise messages are inherently more interesting to recipients as they avoid unnecessary information.
  • 5. Clarity 1. Clarity means getting your message across so the receiver will understand what you are trying to convey. 2. You want that person to interpret your words with the same meaning you have in mind. 3. Accomplishing that goal is difficult because, as you know, individual experiences are never identical, and words have different meanings to different persons. Here are some specific ways to help make your messages clear: 1. Choose short, familiar, conversational words. 2. Construct effective sentences and paragraphs. 3. Achieve appropriate readability (and listenability). 4. Include examples, illustrations, and other visual aids, when desirable.
  • 6. Correctness 1. The term correctness as applied to business messages means right level of language and accuracy of facts, figures and words. 2. If the information is not correctly conveyed, the sender will lose credibility. 3. Transmission of incorrect information to superiors will vitiate decision making process. 4. Transmission of incorrect information to outsiders will spoil the public image of the firm. 5. To convey correct messages, grammatical errors should also be avoided. 6. You should not transmit any message unless you are absolutely sure of its correctness.
  • 7. Consideration 1. Consideration means that you prepare every message with the recipient in mind and try to put yourself in his or her place. 2. Try to visualize your readers (or listeners)—with their desires, problems, circumstances, emotions, and probable reactions to your request. 3. Then handle the matter from their point of view 4. This thoughtful consideration is also called "you-attitude," empathy, the human touch, and understanding of human nature. (It does not mean, however, that you should overlook the needs of your organization.)
  • 8. Consideration 1. Consideration underlies the other six C's of good business communication 2. You adapt your language and message content to your receiver's needs when you make your message complete, concise, concrete, clear, courteous, and correct. However, in four specific ways you can indicate you are considerate: • Focus on "you" instead of "I" and "we." • Show reader benefit or interest in reader. • Emphasize positive, pleasant facts. • Apply integrity and ethic
  • 9. Courtesy • Courteous messages help to strengthen present business friendships, as well as make new friends. • Courtesy stems from sincere you-attitude. • It is not merely politeness with mechanical insertions of "please's" and "thank-you'd." To be courteous, considerate communicators should follow these suggestions regarding tone of the communications. • Be sincerely tactful, thoughtful, and appreciative. • Omit expressions that irritate, hurt, or belittle. • Grant and apologize good-naturedly.
  • 10. Concreteness • Communicating concretely means being specific, definite, and vivid rather than vague and general. • The following guidelines should help you compose concrete, convincing messages: • Use specific facts and figures. • Put action in your verbs. • Choose vivid, image-building words.