7 Common Social Media Mistakes made by B2B Business
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This document outlines common mistakes that B2B business people make on social media and provides advice. It discusses mistakes like having unrealistic expectations about engagement, focusing on quantity over quality of relationships, giving up too quickly, and not knowing what competitors are doing. The document recommends having a clear plan and objectives for social media, prioritizing investments, assigning management responsibilities, and measuring practices. It aims to help professionals improve their social media strategies.
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7 Common Social Media Mistakes made by B2B Business
- 1. common SOCIAL MEDIA MISTAKES Smart B2B Business People Make All the Time and What To Do About It
- 2. MISTAKE THINKING YOUR NETWORKS LOOK LIKE THIS …
- 3. …WHEN THE NUMBER WHO NOTICE WHEN YOU POST IS MORE LIKE THIS…
- 4. …AND NOT ALL OF THESE ARE TRADITIONAL BUSINESS CONTACTS
- 5. FOCUSING ON QUANTITY MISTAKE NOT QUALITY OF RELATIONSHIPS Low hanging fruit No blog posts since 2007
- 6. FOCUS ON BUILDING RELATIONSHIPS WITH THOSE WITH REAL SOCIAL CRED More influence 46,093 Followers Following 48,923
- 7. GIVING UP TOO QUICKLY MISTAKE What’s the Point? Starting Point End Point
- 8. RESULTS HAPPEN LATER REAL CURVE OF EXPERIENCE UNREALISTIC CURVE EXPECTATIONS
- 9. DOING JUST WHAT EVERYBODY ELSE IS DOING @youinfront where are we going LOL?! seriously
- 11. NOT KNOWING WHAT OTHERS IN YOUR INDUSTRY ARE DOING IN SOCIAL MEDIA WHAT what they do WE DO
- 12. IF YOU DON’T HAVE A GOOD FEEL – YOU NEED TO GET A GRIP Firm We Aspire to WHAT THEY DO Be New Entrant Main Competitor HOW WELL THEY DO IT
- 13. THINKING THAT PEOPLE WILL SHARE WHAT YOU WANT THEM TO
- 14. PEOPLE PEOPLE SHARE WILL CONTENT SHARE THAT MAKES WHAT THEM LOOK MAKES GOOD THEM LOOK GOOD professionally as well as personally
- 15. LACK OF PLANNING AND FOLLOW-THROUGH
- 16. 1. Identify how social media can support 2. Prioritize social specific business media investments objectives 3. Assign management 4. Measure and responsibilities monitor practices
- 17. Fortunately, many smart B2B professionals are doing social media better every day.
- 18. And we’re trying to do our bit to help. WWW.STRATEGICBIT.COM ENEWSLETTER @STRATEGICBIT STRATEGICBIT ON FACEBOOK