Experience Design for story- and game- Worlds (XDW) : Introduction Hubbub Media
'Experience Design for story- and game- Worlds' (XDW) describes a framework for experience design and transmedially structured projects. XDW brings together three elements: Transmedia Structure, Transmedia Architecture, and Experience Design.
I have abstracted the XDW framework from my design-thinking approach to transmedially expanded narratives and the resulting creative products.
My continuing developmental research into Transmedia Structure, focuses on meta-narratives in both transmedia storyworlds as well as specific transmedially architected narrative instalments:
- describing how multi-plots, parallel narratives, and fractured narratives are structured in various media, and how they form the core of transmedia narratives;
- incorporating writing for games as an approach to writing for playable media and extended narratives.
I welcome your comments and contributions to this thinking.
Ian Ginn
ian (at) hubbubmedia.net
Storytelling and Interaction Design - From Business to ButtonsDave Malouf
This is the talk I gave at From Business to Buttons in Stockholm on April 3, 2014.
Focuses on the power and value of storytelling as a tool and how Interaction Design is made up of the same components of a story when done correctly. Using this framework will lead to better designs.
Experience Design for story- and game- Worlds (XDW) : Introduction Hubbub Media
'Experience Design for story- and game- Worlds' (XDW) describes a framework for experience design and transmedially structured projects. XDW brings together three elements: Transmedia Structure, Transmedia Architecture, and Experience Design.
I have abstracted the XDW framework from my design-thinking approach to transmedially expanded narratives and the resulting creative products.
My continuing developmental research into Transmedia Structure, focuses on meta-narratives in both transmedia storyworlds as well as specific transmedially architected narrative instalments:
- describing how multi-plots, parallel narratives, and fractured narratives are structured in various media, and how they form the core of transmedia narratives;
- incorporating writing for games as an approach to writing for playable media and extended narratives.
I welcome your comments and contributions to this thinking.
Ian Ginn
ian (at) hubbubmedia.net
Storytelling and Interaction Design - From Business to ButtonsDave Malouf
This is the talk I gave at From Business to Buttons in Stockholm on April 3, 2014.
Focuses on the power and value of storytelling as a tool and how Interaction Design is made up of the same components of a story when done correctly. Using this framework will lead to better designs.
A presentation given at the Christian Camp and Conference Association Michigan Sectional.
Images are used to communicate more in today's society than ever before. Stay on top of a changing world by learning how to select the proper images, both still and moving. Tell the story of your ministry in new and exciting ways by learning how to capture and transmit in a visual culture.
The focus on this presentation was to work with camps on how to use stills and video to better tell the story of their ministry. Summer camps are a different beast when it comes to the marketing realm, and every chance you can get to use "free" or "low cost" marketing like photography and videography, take it!
Ted Webb has recently started working as the Marketing Director at Bay Shore Camp. An avid cyclist and a professional photographer, he is enjoying life in the Thumb of Michigan. Ted's academic research and writing focuses on moving and still images, and how they affect the development and recall of human memory. He recently completed research on War Veterans and how documentary video helps preserve the memory of veterans and viewers alike.
Storytelling: Tailoring stories to their audience with depth and variance.andCulture
The intent of this presentation is to help entrepreneurs refine how they talk about their company. We emphasize the need to step away from the one-size-fits-all elevator pitch, and start to consider ways to create a more contextually tailored, audience specific story. This includes highlighting key components of good storytelling as well as why each is important; providing entrepreneurs with the language to be able to deconstruct and evaluate their stories.
We closed the event with a brief workshop to help entrepreneurs define their key audiences and the specific talking points that each need to hear.
We presented this to a group of entrepreneurs participating in FastFWD Philadelphia's incubator, put on by GoodCompany Ventures.
Social Change Storytelling Workshop at Parsons Design Studies SymposiumLee-Sean Huang
Slides from my Social Change Storytelling workshop at the Design Studies Symposium at Parsons The New School for Design, March 2014
http://adht.parsons.edu/designstudies/2014/03/07/
360 thinking, experience designing, cross-media storytellingGary Hayes
360 thinking, experience designing, cross-media storytelling. A short presentation delivered to the Screen Producers Association of Australia in 2006. This looks at the gen y, x audiences consuming their media across many touch points, using BBC examples and recent LAMP ones to illustrate good experience design across all media platforms.
4 Storytelling Essentials for Your Marketing Message from a Professional Stor...Carl Hartman
4 Storytelling Essentials from an expert, professional storyteller and screenwriter. Integrating marketing messages into stories is essential and former network television executive Carl Hartman gives you the straight scoop on how to create a great story. No hype, just the facts from Aristotle to Eisenstein.
See our slideshare on Walt Disney's Contribution to Content Marketing:
http://www.slideshare.net/CarlHartman/walt-disney-original-genius-of-content-marketing
See our slideshare on how to write an effective value proposition here - http://www.slideshare.net/CarlHartman/5-keys-to-an-amazing-value-proposition
Designed experiences make the difference between belonging and rejecting; between connecting and missing; between believing and doubting. The threshold can be slight — everyone knows when you’re fake-smiling. As UX designers, we make it our mission to invite people to belong, connect, and believe. Storytelling gets us there. From understanding stakeholders and contexts to crafting experiences that resonate and delight, storytelling gets us to the moments that count. In this talk, we will discuss how you can use storytelling to pinpoint compelling UX opportunities — opportunities that invite a flicker of hope in the hearts of many and inspire action. (presented at the Homegrown lecture series hosted by AIGA Raleigh Chapter)
Compelling story-telling is essential to social success. Stories are memorable, compelling and, of course, sharable. This presentation will review why story telling is critical for brands today, what makes a great storyteller, as well as thoughts on emerging knowledge on behavioural economics. Story telling is helping organizations and brands gain social traction.
My 1/2 hr keynote presentation for the 2013 Ontario Cycle Tourism Forum
Brand Storytelling: A Look at the Hero and Brand JourneyKim Donlan
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
From a workshop I facilitated at Vizthink 2009 on why stories are more effective than fact based methods at communicating complex ideas and inspiring people to want to change.
Storytelling by Design (scenarios talk at Confab 2011)Kim Goodwin
It can be hard to build relationships with users when you think first about the message you want to convey or the transaction you want to enable, because a great relationship isn't about the story you want to tell--it's about the story your users want to experience. Kim Goodwin will show you how storytelling can help your team resist an analytical, me-first mindset by getting inside users' heads.