A presentation given at the Christian Camp and Conference Association Michigan Sectional. Images are used to communicate more in today's society than ever before. Stay on top of a changing world by learning how to select the proper images, both still and moving. Tell the story of your ministry in new and exciting ways by learning how to capture and transmit in a visual culture. The focus on this presentation was to work with camps on how to use stills and video to better tell the story of their ministry. Summer camps are a different beast when it comes to the marketing realm, and every chance you can get to use "free" or "low cost" marketing like photography and videography, take it! Ted Webb has recently started working as the Marketing Director at Bay Shore Camp. An avid cyclist and a professional photographer, he is enjoying life in the Thumb of Michigan. Ted's academic research and writing focuses on moving and still images, and how they affect the development and recall of human memory. He recently completed research on War Veterans and how documentary video helps preserve the memory of veterans and viewers alike.