The document summarizes a presentation given at a conference session on cross-media publishing trends. The presentation was given by Daniel Van Wylick and Olivier Simonis and focused on tricks for animating a Facebook fan page, generating traffic, and increasing profiles. Specifically, it discussed how the Rossel Group in Belgium uses the Qualifio application to create interactions like quizzes, contests and surveys on their Facebook pages and websites to achieve objectives like attracting new fans, increasing traffic and engagement, and generating revenue through sponsored content. It provided examples of successful campaigns through Qualifio that increased participants and page views.