K M P Social Network Marketing
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KMP Associates is a digital marketing agency that has been in business since 1991. They provide various online marketing services including web design, SEO, social media marketing, and more. The presentation discusses how businesses can use various "Web 2.0" techniques like social networks, blogs, user-generated content, and widgets to meet their business objectives of customer relationship management, revenue generation, and brand building at a lower cost. Examples of KMP's work using these techniques for clients are also provided.
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The document describes the services offered by ReachOUT Communications Corporation (ROCC) to help businesses effectively utilize social media and online marketing techniques. ROCC provides a full suite of services including video production, social media management on platforms like YouTube, LinkedIn and Facebook, blogging, podcasting, email marketing and more. It provides examples of how these services have helped existing clients reach their target audiences in an affordable way.
Web 2.0 May 2008 Slideshare
Web 2.0 workshop by Toby Ward, Prescient Digital Media (2008). For more on some of the case studies detailed herein please visit www.IntranetBlog.com
KB Seminars: Growing Your Online Business; 03/12
This document outlines an agenda for a conference on growing an online business in Moscow, Russia. The agenda includes presentations on new online business trends, search engine optimization on Yandex and Google, social media marketing, measuring success with Google Analytics, planning and financing a business, and MDLF's digital developments. Under new online business trends, the document discusses focusing on a niche product, organizing previously unorganized information online, creating very local sites, using multimedia content, and creating value through mobile capabilities. It provides examples like The Knot, Mamabkoo/AskJane, SalingSilang, CrowdMap, and SoundCloud. The document emphasizes registering websites with search engines to help them get indexed and optimizing elements like site
Powerpoint sm
This document provides an overview of several major social media platforms - Facebook, Twitter, LinkedIn, and YouTube - and how they can be used in a business context, specifically for conference and hospitality operations. It includes statistics on the size and reach of each platform and examples of how organizations can leverage social media to market events, engage customers, and promote their brand. The document concludes by asking how the reader's own organization is currently utilizing each of the discussed social media channels.
Social Media
This document provides an overview of several major social media platforms - Facebook, Twitter, LinkedIn, and YouTube - and how they can be used in a business context, specifically for conference and hospitality operations. It includes key statistics about the size and reach of each platform and suggestions on how they can be leveraged to increase awareness, promote events and programs, market services, and engage customers and clients. The document concludes by asking how the reader's own organization is currently utilizing each of these social media channels.
Urban mobility (97 2003)
The document proposes creating an online community called "Urbanmob" to gather consumer attitudes about urban mobility trends and opportunities for brands. It involves a six-step process: 1) Studying existing resources, 2) Creating a website and social media presence for the community, 3) Populating the community by inviting contributors, 4) Animating the community with events to encourage participation, 5) Managing the growing community over time, and 6) Delivering the project according to a timeline from March to December 2010 with events to accompany European Mobility Week. The community aims to become self-sustaining through a community manager's moderation and engagement activities.
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K M P Social Network Marketing
- 1. How can use “Web 2.0” techniques to meet its business objectives A presentation to: By: Paul Fabretti KMP Associates Friday 12 th October 2007
- 3. Kingfield Heath British Gas Renold Stanley Mainline Manchester Airport Chester Zoo Sportek
- 5. How can Web 2.0 help me achieve my business objectives? CRM (stakeholder relationship management) Web 2.0 has at its heart, an opening-up of the relationship between brand and consumer. This can have significant positive effects on the perception of the brand by the consumer and provide the brand with an insight into the consumer’s attitudes. Furthermore, intelligent use of “Web 2.0” applications can provide detailed behavioural feedback. Revenue Generation: Far from being a closed book, social networks provide a goldmine of largely untapped, loyal customers. With the correct approach, these loyal customers can generate significant revenues. Cost-Saving: The often fiercely viral nature of many Web 2.0 applications/websites ensures that significant audiences are reached at a fraction of the cost of more conventional advertising methods, improving online ROI. Brand-building: Through a combination of engagement with its audience and providing the tools to let that audience spread “the message”, a brand can achieve significant audience penetration and brand value awareness.
- 8. RSS – Really Simple Syndication Google Reader – A typical Feed Reader
- 9. Social Networks: An online location where communities of people gather to share interests and activities and who are interested in exploring the interests and activities of others.
- 10. Social Networks: Three key networks account for over 16 million UK users: % of all search traffic in 2007
- 13. KMP Facebook Work: Sponsored Groups Bacardi Littlewoods
- 14. KMP Facebook Work: Sponsored Groups Warner Brothers Music
- 15. KMP Facebook Work: Viral Applications Additions Direct: Wear your style
- 16. KMP Facebook Work: Viral Applications The Bond Belter
- 27. Thank You. Any questions?