The document discusses the importance of micro-interactions and motion designs in enhancing user experience for digital applications. It emphasizes the shift towards minimalistic designs with effective animations to engage users and facilitate seamless task completion, ultimately leading to greater customer satisfaction. Key elements include intuitive designs that provide feedback, ensure accessibility across platforms, and encourage user interaction through appealing visuals.

1. Improving
User Experience with
Micro-Interactions &
Motion Designs
Kiran Challa

2. Micro interactions and motion designs are the latest and
most advanced techniques in the digital space to engage
users and give them the pleasure of using interactive
applications.
A paradigm shift has taken place from legacy designs to
trending micro-interaction designs. Today, it’s all about
minimalistic design, impressive animations, along with
clean, smooth and cool interactions to add value and to
bring life to applications.

3. Engaging users in a memorable way with immersive and
meaningful interactions is the key to success. These
interactions can guide users to complete a task easily,
with minimal steps within a short span of time, giving them
more confidence in further usability.
Users access applications from a variety of channels, and
we need to make sure that accessibility and performance
of the application is weightless and frictionless, with a
quick load time to give smoother transitions across
multiple platforms, browsers and devices.
The new improved design should have high attention to
detail, and guide users on how to use and prevent errors
in the system. It’s all about making the design intuitive,
user-friendly and engaging to enhance user experience.
The design should allow the application to be smarter by
providing appropriate feedback at the right time,
ongoing status of an action and so on. Such micro-
interactions let the users perform tasks seamlessly, and
can get them more connected through the audio and
video cues.

5. Satisfied customers come back to give more business,
which can be achieved only when users are
overwhelmed with our product rather than liking it.
Motion design invokes interest to connect emotionally
and engage users to interact with it, or tempt them to
play over and over again, which will draw their attention
to perform the next action.
It’s a simple touch or click that makes your work stand out.
It can either be by showing them a sequence of images
as a motion picture or video, giving text animations while
filling the forms, animations between the pages,
animated charts, on hover and call to action buttons, on
page scrolling animations, adding intuitive functions,
design aesthetically pleasing, etc. This results in greater
customer satisfaction and encourages them to interact
and use (Click, Share, Like) the application more often.
A design with care will bring in more business. It’s time to
start paying more attention to your technique to give a
great user experience.

6. Animated images shown in this ppt are taken
from different sources to showcase as references
Thank You