Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site? To answer this question, Google partnered with AnswerLab to research how a range of users interacted with a diverse group of mobile sites. From this research, Google established 25 principles of mobile site design to help companies build mobile sites that delight customers and drive conversions.
Discover the 10 webdesign trends of 2014 according to Vanksen, the digital native agency
This presentation is also available in french : https://fr.slideshare.net/Vanksen/les-10-tendances-webdesign-de-2014-by-vanksen
We are in the midst of a transitionary phase where the usage of devices is rapidly evolving. Smartphones are starting to replace computers in our day-to-day lives, wireless payment and internet connected objects are being developed and social networks are beginning to re-invent themselves and offer additional services. These changes bring with them a new outlook on digital innovation.
However, a paradox between current usage and expectations is emerging : consumers demand more and more personalised experiences, and although many of these require a plethora of personal details, the intrusiveness of brands, along with recent cases of confidential information exposure, pushes customers to act with mistrust and suspicion.
Within an environment where customer expectations are becoming increasingly high, Vanksen’s new study Digital Trends in 2015 offers brands a guiding vision.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
A discussion about the benefits of a mobile-first responsive approach to web development, why it is as important for desktop environments as it is for mobile devices and why it is the future of web development.
Along the way we'll dispell some of the myths you have heard about responsive web development, leaving you no excuses to not start your next project thinking mobile-first.
Coming soon to a device near you.
This presentation was first shown at the international Joomla conference, J and Beyond 2012, by Seth Warburton of Internet Inspired.
Discover the 10 webdesign trends of 2014 according to Vanksen, the digital native agency
This presentation is also available in french : https://fr.slideshare.net/Vanksen/les-10-tendances-webdesign-de-2014-by-vanksen
We are in the midst of a transitionary phase where the usage of devices is rapidly evolving. Smartphones are starting to replace computers in our day-to-day lives, wireless payment and internet connected objects are being developed and social networks are beginning to re-invent themselves and offer additional services. These changes bring with them a new outlook on digital innovation.
However, a paradox between current usage and expectations is emerging : consumers demand more and more personalised experiences, and although many of these require a plethora of personal details, the intrusiveness of brands, along with recent cases of confidential information exposure, pushes customers to act with mistrust and suspicion.
Within an environment where customer expectations are becoming increasingly high, Vanksen’s new study Digital Trends in 2015 offers brands a guiding vision.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
A discussion about the benefits of a mobile-first responsive approach to web development, why it is as important for desktop environments as it is for mobile devices and why it is the future of web development.
Along the way we'll dispell some of the myths you have heard about responsive web development, leaving you no excuses to not start your next project thinking mobile-first.
Coming soon to a device near you.
This presentation was first shown at the international Joomla conference, J and Beyond 2012, by Seth Warburton of Internet Inspired.
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
Developing a Progressive Mobile StrategyDave Olsen
My presentation given at HighEdWeb Rochester on June 27, 2011. It focuses on how universities should think about developing and building out their strategy for mobile devices. The future of mobile in higher ed is much larger than one app or one website. Numbers regarding adoption of mobile overall as well as at West Virginia University are included.
Here's some of what it covers:
Mobile context
Mobile testing tools
Fixed vs. fluid layouts
Scalable layouts
Horizontal layouts
Designing for touch
Real-time content
Going Mobile First: a future-friendly approach to digital product designEzekiel Binion
A 2015 presentation delivered as part of Table XI's breakfast series. This talk shares how mobile platform usage has evolved since the 2009 release of "Mobile First" by Luke Wroblewski and shares some practical tips on how to decide if a native or web application is the right decision for your product.
In a word where 50% of emails are opened on a mobile device and 80% of consumers delete emails that look bad on smartphones, it's crucial to account for fat fingers and small screens. Through this presentation, you will learn how to find out who is opening your emails on mobile, the implications of various screen sizes and operating systems, and easy wins for optimizing email for mobile devices.
his presentation was given by Justine Jordan, Director of Research & Education at Litmus, at NEDMA's Annual Conference on May 14, 2014.
No matter what the content, subscribers interact with email messages across a dizzying variety of apps, devices, programs and platforms. In fact, 50% of emails are viewed on a mobile device. How can you ensure an effective email experience across a range of screen sizes? This presentation discusses how to find out who is opening your emails on mobile, the implications of various screen sizes and operating systems, along with common pitfalls and easy wins for optimizing email for mobile devices.
This presentation will teach you:
- Examples and key best practices
- Strategies for approaching mobile-friendly emails
- Actionable advice to take back to your team and implement right away
This presentation was developed by Justine Jordan, Director of Research and Education at Litmus, and was given at NEDMA's 2014 DM Innovations Symposium.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
Multi screen-moblie-whitepaper research-studiesThierry Pires
Consumers increasingly rely on the
mobile web for research and discovery,
which makes it more important than
ever for companies to have an effective
mobile presence. But what makes a good
mobile site?
To answer this question, Google and AnswerLab
undertook a research study examining how a
range of users interacted with a diverse group
of mobile sites
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
Developing a Progressive Mobile StrategyDave Olsen
My presentation given at HighEdWeb Rochester on June 27, 2011. It focuses on how universities should think about developing and building out their strategy for mobile devices. The future of mobile in higher ed is much larger than one app or one website. Numbers regarding adoption of mobile overall as well as at West Virginia University are included.
Here's some of what it covers:
Mobile context
Mobile testing tools
Fixed vs. fluid layouts
Scalable layouts
Horizontal layouts
Designing for touch
Real-time content
Going Mobile First: a future-friendly approach to digital product designEzekiel Binion
A 2015 presentation delivered as part of Table XI's breakfast series. This talk shares how mobile platform usage has evolved since the 2009 release of "Mobile First" by Luke Wroblewski and shares some practical tips on how to decide if a native or web application is the right decision for your product.
In a word where 50% of emails are opened on a mobile device and 80% of consumers delete emails that look bad on smartphones, it's crucial to account for fat fingers and small screens. Through this presentation, you will learn how to find out who is opening your emails on mobile, the implications of various screen sizes and operating systems, and easy wins for optimizing email for mobile devices.
his presentation was given by Justine Jordan, Director of Research & Education at Litmus, at NEDMA's Annual Conference on May 14, 2014.
No matter what the content, subscribers interact with email messages across a dizzying variety of apps, devices, programs and platforms. In fact, 50% of emails are viewed on a mobile device. How can you ensure an effective email experience across a range of screen sizes? This presentation discusses how to find out who is opening your emails on mobile, the implications of various screen sizes and operating systems, along with common pitfalls and easy wins for optimizing email for mobile devices.
This presentation will teach you:
- Examples and key best practices
- Strategies for approaching mobile-friendly emails
- Actionable advice to take back to your team and implement right away
This presentation was developed by Justine Jordan, Director of Research and Education at Litmus, and was given at NEDMA's 2014 DM Innovations Symposium.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
Multi screen-moblie-whitepaper research-studiesThierry Pires
Consumers increasingly rely on the
mobile web for research and discovery,
which makes it more important than
ever for companies to have an effective
mobile presence. But what makes a good
mobile site?
To answer this question, Google and AnswerLab
undertook a research study examining how a
range of users interacted with a diverse group
of mobile sites
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
The bumper eCommerce website usability guide provides a range of insight and suggestions for improving your eCommerce website performance. The guide takes a detailed look at each stage of the purchase process with recommendations plus guidance from actual usability studies. Packed full of illustrations and screen grabs the bumper eCommerce usability guide is a must read for eCommerce website owners.
Kaizen Platform’s Vera Polyakova, Optimization Evangelist maps out key features of top performing mobile websites and successful strategies for handling Google’s Principles of Mobile Site Design. Explore the impact that mobile optimization can have across your business and the proven recommendations to reduce conversion funnel friction.
Kaizen Platform’s Vera Polyakova, Optimization Evangelist, maps out key features of top performing mobile websites and successful strategies for handling Google’s Principles of Mobile Site Design. Explore the impact that mobile optimization can have across your business and the proven recommendations to reduce conversion funnel friction.
The most important marketing tool your company can invest in is your website – and its homepage is your best first impression. The average visitor spends only four seconds deciding whether to stay on your site or return to the search results. So what is the magic formula for a captivating homepage? This infographic offers 10 key homepage features that attract and hold website visitors.
IAB FORUM 2015 Principles of mobile site design: delight users and drive con...IAB Bulgaria
Inspiration and Insight for Digital Leaders
IAB FORUM 2015 Principles of mobile site design: delight users and drive conversions Lina Lau, Strategic Partner Manager/ SEEMEA Mobile apps Verticalized Solutions and Success Stories Lead (Paris), Google
Your Guide to a Modern Mobile-First Web StrategyTechBlocks
If you're not mobile, you're not in business. So why are the majority of businesses putting mobile second in their web design strategy? In this guide we look at how the recent shift toward a mobile-first web design approach can transform your business through tailored content and an enhanced customer experience.
Your Guide Includes:
- A Review of Mobile First vs. Mobile Responsive
- The Benefits of a Mobile-First Approach
- Common Challenges of Going Mobile First
- A Step-by-Step Implementation Guide
Why Your Business Needs a Mobile Strategy NowrapidBizApps
Did you know that 82% of smartphone users turn to their phones to help them make a decision?
Businesses who are able to provide answers to users at the right time are growing and creating new opportunities.
Does your business have a mobile strategy to make this happen? Are you tapping into the possibility of interacting with 2 billion mobile users across the world?
Here is a comprehensive guide on getting started building your own mobile strategy. Get started now.
Importance Of Being Customer-Centric In Food Delivery App.pptxOn Demand Clone
Prioritizing customers above all else. Learn how to be customer-centric in your Food Delivery App business and see why it matters. For more info visit our site : https://www.ondemandclone.com/ubereats-clone/
Le principe du placement de produit décrit sous le prisme de l'offre de ADN Performance (agence experte en acquisition emailing, display, ainsi qu’en marketing d’influence.)
Mobile App UX Principles: Improving User Experience and Optimising ConversionMatthieu Tran-Van
The Mobile App UX Principles report is a conversion optimisation framework tailored to "Smartphone" mobile apps. It defines the key considerations when assessing apps, in order to identify how to improve the user experience (UX), optimise conversion and measure performance. It covers the whole customer journey, conversion points at each stage, and usability hygiene. Below is an executive summary of the report.
Le search payant est un art qui met du temps à s'acquérir. Comme au judo, devenir ceinture noire demande du temps, du travail, de la résignation... je vais vous partager mes années d'expérience sur Adwords et vous donner la feuille de route pour que VOUS aussi deveniez ceinture noire en référencement payant. Cette feuille de route, elle est simple et elle ressemble à un modèle que vous connaissez: la célèbre pyramide de Maslow. Pour devenir un maitre Adwords, c'est la même chose: vous devez gravir chaque étage de la pyramide, les uns après les autres. Et une fois au sommet, vous aurez "optimisé" à 100% vos campagnes!
Cette infographie détaille les bénéfices et applications de la réalité augmentée (AR) pour des annonceurs, dans le cadre de son utilisation sur des objets publicitaires.
Le trio créativité/impact/rentabilité plus que jamais au cœur des stratégies ...Matthieu Tran-Van
Etendre son territoire d’expression grâce au digital et à la flexibilité des formats publicitaires online est devenue une stratégie imparable pour les entreprises et marques souhaitant émerger et engager leur audience. Outre l’opportunité de développer des compléments narratifs à un storytelling jusqu’alors limité par la rigidité et le coût des médias traditionnels, communiquer sur internet fait partie intégrante des plans
marketing des annonceurs qui ont cerné le potentiel créatif adjoint à l’amplification des prises de parole online.
QR Codes, NFC, iBeacon, Reconnaissance d'image, SMS : ces termes, très en vogue actuellement, désignent chacun des technologies mobiles sans contact. Et pour vous, marketeurs, ils représentent les différentes portes d'entrée possibles vers le mobile de vos consommateurs. Ces technologies sont les outils et promotion de vos contenus mobiles, ce sont elles qui font le lien avec votre cible mobinaute.
Ces différentes technologie sont régulièrement opposées les unes aux autres. Elles ont cependant chacune des contraintes et avantages qui leur sont propres, et les utiliser de manière complémentaire peut fortement augmenter la portée et l'interactivité de votre campagne.
A l'ère du big data, l'exploitation des données clients est un enjeu stratégique pour les entreprises. D'ailleurs, ce blog même à déjà souligné l'importance de savoir exploiter ses données comme un actif stratégique. Mais voila, la réalité est parfois plus compliqué. Dans les faits, les entreprises ont souvent des difficultés à tirer profit de leurs données clients, car ils n'ont tout simplement pas les bones outils pour les gérer ! Camp de Base à justement publié une nouvelle infographie sur le sujet: un heuristique qui vous permet de répondre à la question: Avez vous besoin d'une base de données unique ?
7 étapes pour définir son plan stratégique e-businessMatthieu Tran-Van
Vous êtes dans le e-commerce. Comme tout le monde, vous entamez l’année 2014, rempli d’espoir et de bonnes résolutions. Vous souhaitez réussir dans votre affaire, et amener votre activité en ligne à un nouveau pallier cette année. Vous avez l’ambition, la détermination, il ne vous manque plus qu’un plan solide.
L’année a déjà débuté et vous avez déjà plusieurs idées précises en tête. Vous peaufinez votre plan de bataille pour mettre votre e-commerce dans la trajectoire de la réussite. Suivez ces 7 étapes pour arrêter ”pour de bon” vos plans pour cette nouvelle année.
Cet article vous montre comment j'ai conduit une analyse mobile avec Google Analytics pour un site de e-commerce. Vous saurez ainsi tous les facteurs clés de succès a étudier pour mieux cerner votre trafic mobile. Bien évidemment, chaque cas est unique: vous devrez surement compléter cette démarche avec des analyses propres à votre business. Mais avec ces bases, vous serez déjà en mesure de fournir un rapport complet et détaillé sur votre activité mobile.
Imaginez vous incarner votre personnage préféré de l’agence Tous Risques. Votre mission: pré-diagnostiquer les performances d’un business en 5 chiffres seulement… Quels sont ceux que vous demanderiez?
J’avoue, je me suis déjà imaginer cette aventure… Voici les 5 métriques clés que je demanderai à connaitre pour savoir en un clin d’oeil:
où le site fonctionne bien,
et où semblent être les principaux chantiers d’optimisation.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
3. INTRODUCTION
Consumers increasingly rely on the
mobile web for research and discovery,
which makes it more important than
ever for companies to have an effective
mobile presence. But what makes a good
mobile site?
To answer this question, Google and AnswerLab
undertook a research study examining how a
range of users interacted with a diverse group
of mobile sites.
03
Our goal: To establish mobile
site design best practices.
4. METHODOLOGY
04
The study was held through 119 hour-long in-
person usability sessions with participants in
Chicago and San Francisco.
Participants were asked to perform key tasks
on their own phones. Both Android and iOS
users were included.
For each site, we asked the participants to
complete a conversion-focused task like
making a purchase, booking a reservation
or researching plans/prices. The participants
voiced their thoughts aloud as they
conducted their tasks and then rated their
experience with each site.
Researchers also provided ratings based on
site experience and task success, and logged
errors/site issues by severity.
The results uncovered 25 mobile site design
principles, which we’ve grouped into five sections:
• Homepage & Site Navigation
• Site Search
• Commerce & Conversions
• Form Entry
• Usability & Form Factor
For each principle, we cover insights from our
study, the key takeaway for your site design and
an illustrated example from a best-in-class site.
Key Takeaway
The common thread in all sections is that
mobile users tend to be very goal-oriented -
they expect to be able to get what they need
from a mobile site easily, immediately, and on
their own terms. Ensure success by designing
with their context and needs in mind without
sacrificing richness of content.
6. A desktop homepage often serves as a welcome
page, messaging center and promotional space
all in one, but the mobile homepage should
focus on connecting users to the content they’re
looking for. In this section, we explore the
principles for building a mobile homepage that
gets users what they need, fast.
1 KEEP CALLS-TO-ACTION FRONT
AND CENTER
2 KEEP MENUS SHORT AND SWEET
3 MAKE IT EASY TO GET BACK
TO THE HOMEPAGE
4 DON’T LET PROMOTIONS STEAL
THE SHOW
06
HOMEPAGE & SITE NAVIGATION
PRINCIPLES
7. 1. CALLS-TO-ACTION
FRONT AND CENTER
It can be easy for mobile users to miss menu items,
so always put your key calls-to-action where you
know users will see them. Study participants had
the easiest time completing tasks on sites that
clearly displayed primary calls-to-action in the main
body of the site, with secondary tasks available
through menus or below the fold. Your mobile
calls-to-action will probably be different than on
desktop, so put yourself in your users’ shoes when
determining placement.
Example from Progressive Mobile Site.
Key Takeaway
Feature your primary calls-to-action
in your most prominent site space.
07
8. 2. KEEP MENUS
SHORT AND SWEET
An extensive menu might work well for your desktop
site, but mobile users won’t have the patience
to scroll through a long list of options to try and find
what they want. Consider how you can present the
fewest menu items possible - for instance, a major
department store refined the product categories
on its mobile site, presenting study participants with
a shorter, more clearly-defined list than on desktop.
Example from Macy’s Mobile Site.
Key Takeaway
A shorter menu with distinct categories
is easier for mobile visitors to navigate.
08
9. 3. MAKE IT EASY
TO GET BACK
TO THE HOMEPAGE
When mobile users navigate through your site,
they want an easy way to get back to your initial
homepage. In the study, participants usually
expected tapping the logo at the top of a page
to take them back to the homepage, and became
frustrated if it didn’t work.
Example from 1800 Flowers Mobile Site.
Key Takeaway
Use your logo as a navigation button
to return to the homepage.
10. For app promotions, participants preferred easily
dismissible banners as opposed to large interstitials.
Sample screen for illustration only.
Key Takeaway
Make sure promotions do not interfere
with navigation and are clearly distinct
from calls-to-action.
10
4. DON’T LET
PROMOTIONS
STEAL THE SHOW
Promotions and ads can overshadow the content
they’re next to, and make it harder for users to
accomplish tasks. Participants visiting one company’s
mobile site were distracted by a large promotional
banner and missed the navigational buttons beneath
it, making it hard for them to learn more about the
company’s offerings.
12. Site search is vital for helping mobile users
find what they’re looking for in a hurry. This
section offers tips for maximizing the value
of your site’s search.
5 MAKE SITE SEARCH VISIBLE
6 ENSURE SITE SEARCH RESULTS
ARE RELEVANT
7 IMPLEMENT FILTERS TO IMPROVE
SITE SEARCH USABILITY
8 GUIDE USERS TO BETTER SITE
SEARCH RESULTS
12
SITE SEARCH
PRINCIPLES
13. Example from The Home Depot Mobile Site.
Key Takeaway
Place your site search near the top
of your homepage via an open text field.
13
5. MAKE SITE
SEARCH VISIBLE
Users looking for specific information usually
turn to search - so search should be one of the
first things mobile users see on your site. In the
study, participants responded best to easily-visible,
open text search boxes at the top of a page.
14. 6. ENSURE SITE SEARCH
RESULTS ARE RELEVANT
Participants didn’t bother to swipe through multiple
pages of search results. Instead, they judged a site’s
search based on the results it returned first, so make
sure your first page of search results are the strongest.
Make life easier for users on small screens with
smart-search features like autocomplete and
corrected misspellings.
Key Takeaway
Make sure your site search returns the
strongest results first, and implement
smart-search features like autocomplete
and spelling corrections.
Example from The Home Depot Mobile Site.
14
15. 7. IMPLEMENT FILTERS
TO IMPROVE SITE
SEARCH USABILITY
Participants relied on filters to narrow down search
results, and actually abandoned sites that couldn’t
reduce volume. However, you also need to ensure users
don’t filter themselves into a box - one car dealer site
allowed participants to specify configurations that
didn’t actually exist. Help users avoid problems by letting
them know how many results will be returned with
a particular filter applied.
Key Takeaway
Offer filters to help users get what they
need from search, but make sure users
can’t filter a search to return zero results.
Example from Macy’s Mobile Site.
15
16. 8. GUIDE USERS
TO BETTER SITE
SEARCH RESULTS
For sites that serve diverse customer segments, it
can be helpful to ask users a few questions before
they search to ensure they get results from the most
relevant content segment. For example, a large
shoe retailer began its mobile searches by having
participants select the gender and size of shoe they
were looking for.
Sample screen for illustration only.
Key Takeaway
If your offerings can be easily narrowed by
segment, asking a few questions upfront
helps ensure visitors see relevant results.
16
18. The customer journey is getting more complex,
and users expect to convert on their own terms.
In this section, we look at how to drive conversions
by putting your visitors in control.
9 LET USERS EXPLORE BEFORE
THEY COMMIT
10 LET USERS PURCHASE AS A GUEST
11 USE EXISTING INFORMATION
TO MAXIMIZE CONVENIENCE
12 USE CLICK-TO-CALL BUTTONS FOR
COMPLEX TASKS
13 MAKE IT EASY TO FINISH
CONVERTING ON ANOTHER DEVICE
18
COMMERCE & CONVERSIONS
PRINCIPLES
19. 9. LET USERS EXPLORE
BEFORE THEY COMMIT
Placing registration gates too early in a site experience
can be detrimental to conversion. In the study,
participants became frustrated by sites that demanded
registration in order to continue - especially if the site
was an unfamiliar brand. Before offering their personal
information, participants wanted to browse content
and get a sense of what a site had to offer them.
Key Takeaway
Allow visitors to use your site without
registering for an account.
Sample screen for illustration only.
19
20. 10. LET USERS
PURCHASE AS A GUEST
Even when participants were making a purchase,
they didn’t necessarily want to commit to creating
an account with the retailer. Participants described
the guest checkout as “convenient,” “simple,” and
“easy [and] quick.” They were annoyed at a site that
required registration to purchase, especially since
the site didn’t explain how registration would
benefit them.
Example from Macy’s Mobile Site.
Key Takeaway
Offer the option to check out
as a guest, and encourage registration
with tangible benefits.
20
21. 11. USE EXISTING
INFORMATION
TO MAXIMIZE
CONVENIENCE
For your registered users, remember and pre-fill
their preferences. For new users, offer a third-party
checkout service they may already use. Several
retail sites in the study offered third-party payment
services as an option, reducing purchasing friction
for users of those services and allowing the site
to prefill shipping info.
Key Takeaway
Take advantage of information you
already have, and/or use third-party
payment services to make conversion
as easy as possible.
Example from Delta Mobile Site.
21
22. 12. USE CLICK-TO-
CALL BUTTONS FOR
COMPLEX TASKS
Offer click-to-call at points in the conversion process
that require entry of complex or sensitive information.
Participants appreciated the option to call a financial
services company to complete an action over the
phone, rather than fill out complicated forms
on their mobile device.
Key Takeaway
Offering a prominent click-to-call button
can keep users from dropping out of
the funnel when they need to provide
complex information.
Example from Progressive Mobile Site.
22
23. 13. MAKE IT EASY TO
FINISH CONVERTING
ON ANOTHER DEVICE
Not all participants were comfortable converting
on their mobile device. Offer an easy way to save
or share information across devices to keep users
in your funnel. For instance, a career site allowed
participants to email themselves jobs to apply
for later.
Example from Macy’s Mobile Site.
23
Key Takeaway
Mobile visitors may be researching
to convert later, so offer a simple way
to resume their journey on another
device via social sharing, email or
save-to-cart functionality.
25. Whether it’s making a purchase, getting a quote
or joining an email list, your user’s conversion
experience should be as seamless as possible.
This section explores how to reduce friction
at the finish line through streamlined form entry.
14 STREAMLINE INFORMATION ENTRY
15 CHOOSE THE SIMPLEST INPUT
METHOD FOR EACH TASK
16 PROVIDE A VISUAL CALENDAR
WHEN SELECTING DATES
17 MINIMIZE FORM ERRORS WITH
LABELING AND REAL-TIME VALIDATION
18 DESIGN EFFICIENT FORMS
25
FORM ENTRY
PRINCIPLES
26. 14. STREAMLINE
INFORMATION ENTRY
Participants were pleased when sites automatically
presented number pads for entering values like zip
codes or birth dates. They also appreciated forms that
automatically advanced through fields as they entered
information. Conversely, they got frustrated when they
had to repeatedly tap small form fields and switch their
phone keyboard to numeric mode.
Example from Delta Mobile Site.
Key Takeaway
Offer users a number pad for fields
requiring number entry, and automatically
advance them through form fields as they
input information.
26
27. 15. CHOOSE THE
SIMPLEST INPUT
METHOD FOR
EACH TASK
When participants needed to make a choice with limited
options, it was easier for them to tap a large toggle
icon than to enter text or select from a dropdown.
For selecting one of many options, a traditional
dropdown was most straightforward. Choose the
simplest input method for a task, and always be sure
the tap targets are large and easily identifiable.
Key Takeaway
Consider if a toggle or dropdown menu
is the optimal choice for each entry on
your mobile forms, and always make sure
they’re easy for users to tap.
Example from Macy’s Mobile Site.
27
28. 16. PROVIDE A VISUAL
CALENDAR WHEN
SELECTING DATES
Participants didn’t always remember the exact
dates for “next weekend” when booking a flight.
Offer a visual calendar when selecting dates so
visitors don’t need to leave your site to check their
calendar app. Prevent confusion by providing
clear labeling for selecting start and end dates.
Key Takeaway
Keep visitors on your site by offering
date selection via a visual calendar
with clear instructions.
Example from Delta Mobile Site.
28
29. 17. MINIMIZE FORM
ERRORS WITH
LABELING AND
REAL-TIME VALIDATION
Label your forms clearly, and make sure the labels are
visible when users are actually entering information - one
participant mistakenly entered his street address into the
email address field, because only “address” was visible.
Likewise, putting labels inside fields caused problems
if they disappeared when information was entered,
leaving participants without guidance. Once information
is entered, validate it for errors in real time prior to
submission to prevent users from having to resubmit.
Key Takeaway
Use clearly visible labels to let users know what you
need, and validate for errors in real time to let them
know if there’s a problem before they submit a form.
Example from 1800 Flowers Mobile Site.
29
30. 18. DESIGN
EFFICIENT FORMS
Make sure your forms have no repeated actions, only as
many fields as necessary, and take advantage of autofill.
With multi-part forms, let your users know what’s
coming with a progress bar on top. Participants were
intimidated by a multi-part form with a very complex
initial step, but felt much more comfortable with a
different, more straightforward form that clearly labeled
each upcoming section. Participants also appreciated
multi-part forms that prefilled information they had
already entered, like their name and zip code.
Key Takeaway
Minimize the number of fields in your forms,
and autofill information wherever possible.
Use clearly-labeled progress bars to help users
get through multi-part forms.
Example from Progressive Mobile Site.
30
32. Mobile users will notice and be delighted by the small
things you do for them to enhance their experience.
This section discusses how to design your entire site to
account for mobile’s form factor and unique user needs.
19 OPTIMIZE YOUR ENTIRE SITE FOR MOBILE
20 DON’T MAKE USERS PINCH-TO-ZOOM
21 MAKE PRODUCT IMAGES EXPANDABLE
22 TELL USERS WHICH SCREEN ORIENTATION
WORKS BEST
23 KEEP YOUR USER IN A SINGLE
BROWSER WINDOW
24 AVOID “FULL SITE” LABELING
25 BE CLEAR WHY YOU NEED A USER’S LOCATION
32
USABILITY & FORM FACTOR
PRINCIPLES
33. 19. OPTIMIZE
YOUR ENTIRE SITE
FOR MOBILE
Unsurprisingly, participants had a much easier time
navigating mobile-optimized sites than trying to
navigate desktop sites on mobile devices. Sites that
included a mix of desktop and mobile-optimized
pages were actually harder for participants to use
than all-desktop sites.
Key Takeaway
Your site is easiest to use if all your
pages are designed for mobile.
33
Example from J Crew Mobile Site.
34. 20. DON’T MAKE USERS
PINCH-TO-ZOOM
Participants were frustrated when they needed to
zoom in or out, and sometimes missed important
messaging and calls-to-action. Design your mobile
site so that users won’t ever need to change the size.
Some mobile sites even disable pinch-to-zoom on
their screens - if your site is designed correctly, users
will never notice it’s gone.
Key Takeaway
Visitors can miss calls-to-action if they
have to zoom in a site. Design your
site so that they never need to.
Example from 1800 Flowers Mobile Site.
34
35. 35
21. MAKE PRODUCT
IMAGES EXPANDABLE
Customers want to see what they’re buying. On retail
sites, participants expected to be able to view high-
resolution closeups of products to get a better look
at details, and got frustrated if they weren’t able to.
Key Takeaway
Include high-quality closeups of key
images like product photos.
Example from J Crew Mobile Site.
36. 22. TELL USERS WHICH
SCREEN ORIENTATION
WORKS BEST
Study participants tended to stay in the same
screen orientation until something prompted them
to switch, like trying to read small type or watch a
video. Either design for both landscape and portrait,
or encourage users to switch to the optimal screen
orientation - but make sure your important calls-
to-action can be completed even if they ignore the
suggestion to switch.
Sample screen for illustration only.
Key Takeaway
Communicate to users if your site works
best in a certain orientation, but ensure
your important calls-to-action can be
completed regardless of orientation.
36
37. 23. KEEP YOUR
USER IN A SINGLE
BROWSER WINDOW
Switching between windows on a smartphone can
be troublesome, and raises the risk that visitors
might not find their way back to your site. Try to keep
users in one place by avoiding calls-to-action that
launch new windows. Participants also sometimes
opened new windows to search for coupons -
consider offering these on your site to avoid
users looking elsewhere.
Example from Macy’s Mobile Site.
Key Takeaway
Ensure your calls-to-action stay in the same
browser window, and add functionality to
your site that addresses why consumers
might switch windows.
37
38. 24. AVOID “FULL SITE”
LABELING
When participants saw an option for “full site” vs
“mobile site,” they assumed the mobile site was
condensed and chose the full site instead. One
participant preferred the desktop site because it
had “so much more information” - even though the
mobile and desktop sites had the same content.
Using terms like “desktop” instead of “full” can
help avoid these perceptions.
Example from The Home Depot Mobile Site.
Key Takeaway
Make it easy to switch between
site experiences, but use labels like
“desktop” instead of “full” to be clear
that both sites offer a full experience.
39. 25. BE CLEAR WHY
YOU NEED A USER’S
LOCATION
Users should always understand why you’re asking
for their location. Participants trying to book a hotel
in another city became confused when a travel site
detected their location and offered hotels in their
current city instead. Leave location fields blank by
default, and let users choose to populate them
through a clear call-to-action like “Find Near Me.”
Key Takeaway
Always make it clear why you need
a user’s location, and how the information
will influence their experience.
Sample screen for illustration only.
39
41. Great design is only part of a mobile site’s success - it’s important to get
the technical side right as well. Here’s a few tips to avoid common pitfalls.
MAKE SURE YOUR MOBILE ADS
ARE CONFIGURED TO TAKE
USERS TO THE MOBILE SITE
Incorrect configurations might result
in your mobile ads pointing towards
the desktop site.
MINIMIZE DOWNLOADS TO
ENSURE A SMOOTH EXPERIENCE
Consolidate and preload your mobile web
content for larger but fewer downloads.
TEST ON A RANGE OF DEVICES
Test your site in multiple browsers and
devices to ensure maximum performance.
MAKE SURE YOUR PAGE CONTENT
LOADS IN A LOGICAL ORDER
Consider your page as a user would to
proactively identify possible issues.
IMPLEMENT ANALYTICS AND
CONVERSION TRACKING ACROSS
YOUR MOBILE SITE
Ensure mobile conversions are tracked
alongside desktop conversions.
41
TECHNICAL CHECKLIST