This is a free infographic presented by Acuity Scheduling. It's part of the Small Business Growth Strategies Series.

1. We’re quickly moving away from the attention economy, where businesses
try to find out what customers are thinking by flooding them with
advertisements, and into the intention economy. In the intention economy,
where customers tell businesses what they want and let them compete,
social media is the most important tool for listening to what they’re saying.
Here are 6 rules that will help your business succeed in this new world.!
#1 Pick Your Voice
To ensure
consistency, it’s
best to pick one
person or a small
group as the voice
of your business
on social media.!
#2 Create a Schedule
And stick to it!!
Make a conscious
effort to
consistently post.
Inactive accounts
show a lack of
commitment and
are far too common. !
#3 Interact With Followers
They followed you
because they like
your product or
service! Show
them that you care
by taking time to
thoughtfully
interact with them. !
#4 Don’t Be Overly Self-Serving
It’s okay to talk about your
brand, but don’t only talk
about it. Show that you’re
more interesting than that
by sharing resources and
other news.!
#5 Shareable Content is Key
One of the goals of
social media, regardless
of the platform you’re
on, is having the
content you share be
shared by others. Use
lists and other forms of
easily digestible
information.!
#6 Use Images
Including images
with your posts
dramatically
increases the
chances of them
being liked and
shared.!
This Infographic is Brought to You By Acuity Scheduling
Acuity Scheduling is an online scheduling platform that saves thousands of small
businesses time by allowing their customers to book appointments online, on their own
time, at any time, from anywhere in the world. For more information about services and
pricing, visit AcuityScheduling.com.!