The trailer uses dramatic voice overs and music to build suspense and tension. Imagery of a damaged TARDIS is used to concern audiences about harm to a main character. The electronic soundtrack sets a sci-fi tone familiar to audiences. At the end, a TV announcer provides air time details to fully inform viewers. Overall, the trailer engages audiences in the Doctor Who narrative through dramatic techniques.

1. Trailer Analyse
By Connor Green

2. Dog soldiers
During a british army training mission a small group of soldiers
become hunted by a pack of werewolves, and have to defend a
small cottage house until dawn.
Format: Trailer, would be shown on television.
Genre: Horror, Thriller, Comedy.
Gender: Male.
Age: 25-39.
Social Grade: C2,D,E.
Link to video.

3. Voice Over
Adding dramatic lines to the trailer helps build suspense and tension to the scene to make the audience feel more
excited about the story and to get them to want to know what is going to happen in the full film making them feel more
involved in the story. This is very useful in this trailer as not much of the narration is shown, it also help to introduce
characters and give some insight as to what the audience is viewers so they do not feel confused and left out. it helps
to set the pace for the clips being used to make the montage feel more natural.
(00:29) “This is no ordinary enemy”
This line helps to give insight for the
audience as well as adding mystery
to what the monsters are, hopefully
causing the viewer to be curious
enough to buy the film to find out
more about the narrative.

4. Music
The trailer uses high pitched music behind its clips and narration this is conventional of the horror genre as it adds
tension in the scenes and creates a erire atmosphere for the audience make them feel more immersed in the clips
being used. The music also sets the pace for the trailer giving more for an impact and meaning to scenes making the
trailer feel for natural to the audience.
(00:10) The high pitched music used in this scene add to
make the shots for the wolves running in the forest feel
intense for the audience as they feel the music build into
the other scenes.

5. Lighting
Low key lighting is often used in horror to create a creepy eerie atmosphere, as darkness is associated with fear and
evil, making people feel vulnerable as audiences tend to fear and feel threatened by the unknown and unseen, the use
of shadows are also used in horror to the same effect. The trailer uses this to full effect by using heavy amounts of low
key lighting to create fear and tension with the audience. This also complies with horror conventions of lighting by
keeping a dark unknowing fear within the trailer.
(00:26) low key lighting is used in this
scene to make the character look more
sinister and frightening. the lighting also
suggests that the character is a villain to
the audience by how the dark clings to
him possibly foreshadowing future
events for the viewers engaging and
involving them in the story.

6. Montage
The trailer uses montage editing to show a brief narrative of the film in a short amount of time while displaying many
horror conventions to enhance the meaning of the scenes to the audience.
Shots of darkly lit characters making the film seem serious to the audience. Shots filled with gore to reinforce the horror
and shock of the trailer while also giving indentation of the age group the film is aimed at. Close up shots of the
characters looking shaken and scared to show that the film is focused on using strong emotions to make the audience
more immersed in the scenes by making the character look more human. Using fast pace shot of the monsters lets the
audience know the film will have action to its story while keeping the whole view of the monsters hidden to give some
mystery to the finale film so the audience does not feel the film has been spoiled.

7. Conclusion
It is very clear that this trailer is of a horror film from the the conventions of horror they use within the trailer, such as
their use of low key lighting to create an atmosphere of tension and eeriness and the high pitch screeching music to set
pace and reinforce the atmosphere of the scenes and music. Because of this I believe it fulfils its purpose of bringing in
a wider audience for the film by enticing the viewers.

8. Star Wars: Episode VII
Link to video.
Star Wars: Episode VII is the next installment in the Star
Wars franchise set 30 years after the Star Wars films.The
actual plot of the film has not being released yet due to film
not being out.
Format: Teaser Trailer, Would be shown on the internet on a
video streaming site e.g. youtube.
Genre: Sci-fi.
Gender: Males.
Age: 40-59.
Social: A,B,C1.

9. Music
The music in the trailer is used to set the pace of the trailer by using the beats of the soundtrack to add impact to the
shots being shown and add suspense to the black transitions, this benefits the audience by making the trailer have
more flow and look more natural. The use of the star wars theme solidifies it as being apart of the star wars franchise
as well as playing on the audiences nostalgia reminding them of past films and the emotion they hold in their memories
involving them deeper in the narration.
(00:22) In this shot the music is timed with the
character raising into shot adding more impact to the
scene and the experience more natural feeling for the
audience.

10. Uses of iconic imagery
The trailer makes use of images of props, characters and settings that are iconic to the Star Wars narrative. Using
imagery in the trailers that make the audience feel strong emotions by playing on their nostalgia of the previous films
causes the audience to feel more connected to the new film by making it seem more familiar, Making the audience feel
more excited.

11. Fade to black transitions
The trailer makes use of fade to black transitions to slow the pace of the trailer, adding suspense and adding drama to
the shots by changing how the audience is meant to react to the trailer. It also helps to split up non related scenes by
showing a passing of time which is useful for a teaser trailer that only has a short amount of time to show its contents
and messages to the audience.
< (00:41)(00:44) >
These scenes are
right after one and
another but are
not directly related
and are split by a
fade to black
transition.

12. Lighting
This trailer uses a mixture of high and low key lighting in its varied scenes. This helps to set the atmosphere of the
scenes apart, the scenes with high key lighting are very bright and exciting and almost always have the heros of the film
within the shots. On the other hand the low key lit scene are very serious and intense and have the villains of the film in
them. This helps the audience understand how they should feel and react to the scenes by reinforcing the light vs dark
ideology which is an important part of the Star Wars narrative.
Just by looking at
the lighting of
these shots you
easily tell which of
the characters are
the hero and the
villain.

13. Conclusion
The short teaser makes great use of its limited time, by keeping a dramatic pace, backed by a very well compiled and
edited soundtrack that adds true impact and meaning to the well chosen shots shown. All of this is combined into a
compact, exciting teaser that will leave audiences wanting more.

14. Doctor Who
A funny and charismatic extraterrestrial Time Lord known as the doctor.
travels the universe with a companion solving injustices and saving planet
all with a british accent.
Format: Trailer, would be shown on television.
Genre: sci-fi, adventure, drama
Gender: Males
Aged: 40-59
Social grade: C2,D,E
Link to video.

15. Voice over
Adding dramatic lines to the trailer to build suspense and tension to the scene to make the audience feel more excited
about the story and to get them to want to know more about what is going to happen in the full show making them feel
more involved in the story, enhancing the experience of the program by engaging the audience within the narrative.
(00:37)
“Where are we going?”.
“Into darkness”.
The music also becomes quite during this scene to give more
impact to line so the audience knows the line is important.

16. Use of Strong imagery
The use of imagery is very important in teasers as they can show a lot of meaning in just a few short moments the
Tardis being destroyed or damaged in the trailers sends a strong message to the viewers as the Tardis is a main
character of the show and any hinted harm will make the audience feel concerned and will want to see more to find out
what happens making them feel more involved and engaged within the program.
(00:20) In this shot the doctor is shown being
blown away in the tardis. This makes the
audience feel fearful for the character and make
them engaged in the narrative.

17. Music
The music in the trailer is used to set the pace of the trailer by using the beats of the soundtrack to add impact to the
shots being shown while setting the pace of the trailer to the music being used. making the trailer seem more natural to
the audience. The soundtrack uses many electronic sounds and beats which gave it a robotic, new age, sound which is
conventional of the sci-fi genre making the audience feel familiar with the programs setting by just hearing the music.
(00:14) In this shot the music is very robotic and
electronic connoting the conventions of sci-fi which
makes the audience feel familiar with the narrative
and what to expect, engaging them in the program.

18. TV Channel Announcer
At the end of the trailer there is an announcer who reads out information about the program for the TV channel. This is
done to add any additional information about the program that would not fit into the dramatised trailer such the official
title of the program the release date of the new season. The information added helps to the inform the audience so they
know when and where they can view the program as well finishing the small trailer off nicely making it feel more natural
for the audience.
(00:58) As well as using the
announcer the trailer makes use of
putting information onto the screen
to help reinforce the information
being said making to more likely for
the audience to remember the
information. This also allows the
information to be read by people
who have poor hearing or are deaf.

19. Conclusion
This trailer does a very good job of showing very dramatic moments, reinforced greatly by well chosen, impactual lines
of dialogue that add much needed depth to the shots, enhancing the experience for the audience. It makes great use of
imagery making the audience that are fans of the show feel strong emotion by endangering the character while keeping
it exciting enough for any newcomers to be interested with its narrative which is why I believe it achieves its purpose.