Callum used Photoshop tools like crop and gradient to design a logo with curved text wrapping around a peach image. The process may require changes depending on audience. A more detailed script was created, including a sample story about the "Slit-mouthed woman" told from Callum's perspective. A storyboard was made on Storyboardthat.com with background, characters, speech bubble, and creature to represent the podcast theme.