CEO of Lime - HighTech Solutions and a director of innovations incubator of Avast mobile division. Peter was prior to this a partner and consultant of mobile technologies in company Inmite, that was focusing on mobile app development for Czech banks, automobile companies, telephone operators and media houses. Inmite was acquired by Avast in 2014 and formed a Avast Mobile division. Long before Inmite, Peter was working on NetBeans in Sun Microsystems, studied software engineering on Karl University in Prague.

1. Invisible technologies
and context inside and
around us
@Lime_CompanyLime

2. @Lime_Company

3. 59%Smartphone penetration in
the Czech Republic
@Lime_Company
Source: T-Mobile [1]

4. @Lime_Company
51%Smartphone penetration in
the Czech Republic
without Symbian
Source: T-Mobile [1]

5. @Lime_Company

6. @Lime_Company
Little smartphone
companions
begin to show up.

7. Smartphone 1.0
Today. A personal portable
application center.
@Lime_Company

8. Smartphone 2.0
Personal assistant who
understands people.
@Lime_Company

9. Shows the public transport timetable and offers the
right ticket automatically.
@Lime_Company

10. Shows the public transport timetable and offers the
right ticket automatically.
@Lime_Company

11. Shows the public transport timetable and offers the
right ticket automatically.
@Lime_Company

12. Shows the public transport timetable and offers the
right ticket automatically.
@Lime_Company

13. Tells you rich stories about the art pieces at the
gallery or museum.
@Lime_Company

14. Shows a boarding pass at the right moment at the
airport. Helps you find a way to a terminal quicker.
@Lime_Company

15. Makes waiting at the bank or telco branch more
pleasant by telling you when it’s your turn and who
will take care of you.
@Lime_Company

16. Helps you find a shop faster at the mall and
reminds you discounts you are entitled to.
@Lime_Company

17. ? @Lime_Company

18. Context
@Lime_Company

19. Context-aware
applications
@Lime_Company

20. Context
People
Devices
World around
@Lime_Company
}

21. Context
People
Devices
World around External context
@Lime_Company
}

22. Context
People
Devices
World around
Inner context
External context
@Lime_Company
}

23. @Lime_Company
Context

24. @Lime_Company
Context-awareapplications
Context

25. @Lime_Company
+
Experience
Measurement
=
Action
+
Knowledge base
+
Deduction
Context-awareapplications
Context

26. @Lime_Company
+
Experience Context
Measurement
=
Action
+
Knowledge base
+
Deduction
Practical context-
awareness today.
Context-awareapplications

27. Technology
@Lime_Company

28. @Lime_Company

29. @Lime_Company

30. iBeacon advertisement
(UUID,major,minor)
Web services
(RESTful API)
3rd party
API
CMS System
(HTML)
3rd party
API

31. Examples
with iBeacon
@Lime_Company

32. Coca Cola, Delhaize, MyShopi [2]
Discount voucher delivered at the parking lot and in the
shopping centre.
@Lime_Company

33. Virgin Atlantic [3]
iBeacon shows a “boarding pass” at the airport in due
course using Passbook on iOS.
@Lime_Company

34. Rubens House [4]
Interactive guide in the gallery dedicated to the
pieces of work of Paul Rubens.
@Lime_Company

35. Nivea Brasil [5]
iBeacon distributed with a magazine helps parents monitor
distance of their kids.
@Lime_Company

36. City of Antibes with SAP [6]
iBeacon delivers a piece of a city history from WW1 era
when users approach a monument.
@Lime_Company

37. Art Traffic at the Louvre [7]
Scientists from MIT monitored visitors’ movement in
Louvre with iBeacon network.
@Lime_Company

38. OBI Czech Republic [8]
The biggest “do it yourself” retailer uses iBeacons for in
store navigation and collecting data about customers.
@Lime_Company

39. Kotva shopping mall [9]
Kotva sopping mall (Prague) uses iBeacon technology to
deliver context-aware marketing messages.
@Lime_Company

40. Brixton Pound app [10]
Stores in Brixton use iBeacons to encourage people to pay
with a local community currency (Brixton Pound).
@Lime_Company

41. Thank you. :)
@Lime_CompanyLime
#ibeacon #ios #android #mobile #IoT #smartwatch #bluetooth #ble
#apple #estimote #wearables #applewatch

42. [1] DATA UŽIVATELŮ INTERNETU V MOBILU - PRŮMĚRNÉ HODNOTY ZA 4. ČTVRTLETÍ 2014
http://www.t-mobile.cz/dcpublic/Reklama-Data_uzivatelu_internetu_Q4_2014.pdf
[2] Belgian beacon pilot in the supermarket - Coca-Cola Enterprises - Delhaize - BD myShopi project - 2014
http://www.slideshare.net/myShopi/belgian-beacon-pilot-in-the-supermarket-cocacola-enterprises-delhaize-bd-
myshopi-project-2014
[3] Virgin Atlantic unveils new airport terminal experience powered by Apple's iBeacon
http://appleinsider.com/articles/14/05/02/virgin-atlantic-unveils- new-airport-terminal-experience-powered-by-apples-
ibeacon
[4] Case Movie: Rubens House iBeacon
https://www.youtube.com/watch?v=q8QfRYUmIsI
[5] Case study: Nivea Brasil
http://www.fosbury.co/case-study/nivea
[6] SAP Develops App With French City of Antibes to Commemorate First World War
http://www.cantechletter.com/2014/11/sap-develops-app-with-french-city-of-antibes-to-commemorate-first-world-war/
[7] Art Traffic at the Louvre
http://senseable.mit.edu/louvre/
[8] iBeacon má za sebou komerční premiéru v ČR
http://apemobile.cz/i-beacon-ma-za-sebou-komercni-premieru-v-cr/
[9] OD Kotva testuje technologii iBeacon
http://www.chip.cz/novinky/od-kotva-testuje-technologii-ibeacon/
[10] iBeacon is set to change the way Londoners shop. Here is why.
http://venturebeat.com/2014/06/24/ibeacon-is-set-to-change-the-way-londoners-shop-heres-why/