The document discusses the rise of smart mobile devices, highlighting a significant smartphone penetration in the Czech Republic with Android as the leading operating system. It explores the development of context-aware applications and technologies, such as iBeacons, that enhance user interactions by providing tailored information based on the user's context. Examples of iBeacon implementations showcase how various organizations leverage this technology for marketing and customer engagement in different environments.

1. Invisible technologies
and context inside and
around us
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2. @Lime_Company
There was a great development in smart
mobile devices (smartphones, tablets) market
share in recent 8 years.

3. 59%Smartphone penetration in
the Czech Republic
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Source: T-Mobile [1]
Smartphone OS distribution
Android: 71%, Symbian: 14%, iOS: 9%,
Windows Phone: 5%, Blackberry: 1%

4. @Lime_Company
51%Smartphone penetration in
the Czech Republic
without Symbian
Source: T-Mobile [1]

5. @Lime_Company
Tag cloud representing a number
of apps in various categories.

6. @Lime_Company
Little smartphone
companions
begin to show up.
Warable technology - smart watch, smart glass,
fitness wearables, …

7. Smartphone 1.0
Today. A personal portable
application center.
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8. Smartphone 2.0
Personal assistant who
understands people.
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9. Shows the public transport timetable and offers the
right ticket automatically.
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10. Shows the public transport timetable and offers the
right ticket automatically.
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Smartphone can show everything
automatically, without any necessary
user interaction, based on context.

11. Tells you rich stories about the art pieces at the
gallery or museum.
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12. Shows a boarding pass at the right moment at the
airport. Helps you find a way to a terminal quicker.
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13. Makes waiting at the bank or telco branch more
pleasant by telling you when it’s your turn and who
will take care of you.
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14. Helps you find a shop faster at the mall and
reminds you discounts you are entitled to.
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15. ? @Lime_Company

16. Context
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17. Context-aware
applications
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18. Context
People
Devices
World around
Inner context
External context
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}
Identity, religion, culture, feelings, health, …
Location, weather, situation (“at doctors”, “in car”, …)

19. @Lime_Company
+
Experience
Measurement
=
Action
+
Knowledge base
+
Deduction
Context-awareapplications
Context

20. @Lime_Company
+
Experience Context
Measurement
=
Action
+
Knowledge base
+
Deduction
Practical context-
awareness today.
Context-awareapplications

21. Technology
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22. @Lime_Company

23. @Lime_Company

24. iBeacon advertisement
(UUID,major,minor)
Web services
(RESTful API)
3rd party
API
CMS System
(HTML)
3rd party
API
Architecture of iBeacon deployment.

25. Examples
with iBeacon
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26. Coca Cola, Delhaize, MyShopi [2]
Discount voucher delivered at the parking lot and in the
shopping centre.
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27. Virgin Atlantic [3]
iBeacon shows a “boarding pass” at the airport in due
course using Passbook on iOS.
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28. Rubens House [4]
Interactive guide in the gallery dedicated to the
pieces of work of Paul Rubens.
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29. Nivea Brasil [5]
iBeacon distributed with a magazine helps parents monitor
distance of their kids.
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30. City of Antibes with SAP [6]
iBeacon delivers a piece of a city history from WW1 era
when users approach a monument.
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31. Art Traffic at the Louvre [7]
Scientists from MIT monitored visitors’ movement in
Louvre with iBeacon network.
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32. OBI Czech Republic [8]
The biggest “do it yourself” retailer uses iBeacons for in
store navigation and collecting data about customers.
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33. Kotva shopping mall [9]
Kotva sopping mall (Prague) uses iBeacon technology to
deliver context-aware marketing messages.
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34. Brixton Pound app [10]
Stores in Brixton use iBeacons to encourage people to pay
with a local community currency (Brixton Pound).
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35. Thank you. :)
@Lime_CompanyLime
#ibeacon #ios #android #mobile #IoT #smartwatch #bluetooth #ble
#apple #estimote #wearables #applewatch

36. [1] DATA UŽIVATELŮ INTERNETU V MOBILU - PRŮMĚRNÉ HODNOTY ZA 4. ČTVRTLETÍ 2014
http://www.t-mobile.cz/dcpublic/Reklama-Data_uzivatelu_internetu_Q4_2014.pdf
[2] Belgian beacon pilot in the supermarket - Coca-Cola Enterprises - Delhaize - BD myShopi project - 2014
http://www.slideshare.net/myShopi/belgian-beacon-pilot-in-the-supermarket-cocacola-enterprises-delhaize-bd-
myshopi-project-2014
[3] Virgin Atlantic unveils new airport terminal experience powered by Apple's iBeacon
http://appleinsider.com/articles/14/05/02/virgin-atlantic-unveils- new-airport-terminal-experience-powered-by-apples-
ibeacon
[4] Case Movie: Rubens House iBeacon
https://www.youtube.com/watch?v=q8QfRYUmIsI
[5] Case study: Nivea Brasil
http://www.fosbury.co/case-study/nivea
[6] SAP Develops App With French City of Antibes to Commemorate First World War
http://www.cantechletter.com/2014/11/sap-develops-app-with-french-city-of-antibes-to-commemorate-first-world-war/
[7] Art Traffic at the Louvre
http://senseable.mit.edu/louvre/
[8] iBeacon má za sebou komerční premiéru v ČR
http://apemobile.cz/i-beacon-ma-za-sebou-komercni-premieru-v-cr/
[9] OD Kotva testuje technologii iBeacon
http://www.chip.cz/novinky/od-kotva-testuje-technologii-ibeacon/
[10] iBeacon is set to change the way Londoners shop. Here is why.
http://venturebeat.com/2014/06/24/ibeacon-is-set-to-change-the-way-londoners-shop-heres-why/