Compelling marketing content is equally about good editing as much as it is about good writing. So toss those inhibitions aside, and let your fingers fly on the keyboard. You can don the editor’s hat when you’re done writing. Here are 11 tips to help you edit in minutes.

1. WRITE Drunk
EDIT Sober
11 TIPS TO HELP MARKETERS EDIT IN A JIFFY

2. Writing compelling marketing content can be tricky.
But passion will make you a writer worth reading.
Uncork that passion! Write without inhibitions.
Make it fun. Make it a carnival.
Let the stream of consciousness flow!

3. “Don't let the ‘writing rules’ bog you down when
you're drafting your story; they don't matter when
you're writing it, only when you're editing.”
WRITING TIP:

4. And once you have exhausted your words,
take a step back.
You are now ready to revisit your content as an editor.

5. Here are 11 tips
to help you edit in minutes.

6. 1 Save your doc in a convenient location with an
updated name to reflect the latest changes.

7. 2 Set the language for your doc; Choose a legible
font with an appropriate size to aid reading.

8. Enable track changes – you can choose to work
in either view: Final or Final Showing Mark up.3

9. Use the Find and Replace tool to identify and eliminate
all instances of double spacing between words.4

10. Run spell check to fix any red/green squiggles. But
remember it won’t spot misspellings that form another
word.
5

11. Run the cursor along each word you read;
this will help you correct any errors pronto.
6

12. • Space before punctuation marks
• Randomly capitalised words within sentences
• Proper nouns in lower case
• Use of it’s vs. its
• Commonly misspelled words
Look out for the following errors:7a

13. 7b Here are some examples:

14. Don’t rest on a sentence for too long; you can
always revisit it later. Don’t forget to highlight it.8

15. Ensure that all hyperlinks placed within the text are
functional and highlighted.9

16. Check for any footnotes/endnotes cited within the text.10

17. Once you’ve completed editing, proofread the text
with the same care, for anything that you might
have missed.
11

18. Compelling marketing content will:
Attract quality traffic
Enhance reputation and brand perception
Help you beat competition
So loosen up, silence the inner critic and let the spirit talk!

19. Need help refining your marketing content?
Write to us at hello@happymarketer.com
or visit us at www.happymarketer.com
Author: Shruti Garodia
Linkedin: www.linkedin.com/in/shrutigarodia
Twitter: @flirtingshadows