The Importance of the User Experience

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The difference between User Interface (UI) and User Experience (UX). Examples of good and bad UX.

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The Importance of the User Experience

  1. 1. User Experience
  2. 2. UI UX
  3. 3. User
  4. 4. useful desirable valuable usable findable credible accessible User Experience Honeycomb Diagram - Peter Morville
  5. 5. “User experience is a priority that should, 
 in some way, find a home within the design of any new media strategy.” ! Fast Company
  6. 6. UX is all about reducing friction. ! Andrew Fisher
  7. 7. Reduce Friction
  8. 8. 89,100,000
  9. 9. 3% Forrester, Lessons learned from 1,500 website user experience reviews
  10. 10. Um…Cancel?
  11. 11. Bad Examples
  12. 12. Don’t Block Content
  13. 13. Don’t use stock photos
  14. 14. Don’t be stupid
  15. 15. Good Examples
  16. 16. Short & Sweet
  17. 17. Intelligent
  18. 18. Happy
  19. 19. reduce friction
  20. 20. User
  21. 21. Good Experiences.
  22. 22. @dbhurley

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