These 6 cold email openers that are killing your response rates. The average reading time of a cold email is just 8 seconds So every unnecessary word you use adds up to the reading time. And using these 6 cold email openers doesn't add any value to your email. They just eat up the valuable real estate in your cold email.

1. 6 Cold Email
Openers That
You Should
Stop Using
Now
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2. An email opener is the initial text that
aims to capture recipient's attention
But why are email openers
important?
Because it's the first text your prospect
will read after opening your email
and they will decide whether they want
to read the email further or delete it
What is an email opener?

3. So don’t waste your
valuable text by using these
6 cold email openers

4. Generic Greeting
Statements
“Dear First Name, I hope you’re having a
great day/week”
“Hi First Name, Hope you are doing well”
“Hello First Name, I trust this message
finds you in good health”
These openers are overly formal and
impersonal.
They don't add any value to your cold
email .

5. Long-Winded Self
Introduction
“I am the regional sales manager of XYZ
Corp, a leading company in....”
“My name is XYZ and I handle sales and
marketing at ABC Ltd”
“Let me introduce myself, I’m ABC and I
represent XYZ Pvt Ltd”
These introductions are too focused on the
sender, not the recipient.
This info is already there in your signature

6. Apologetic Tone
“Sorry to bother you”
I know you’d be busy, but I just wanted to
take a moment of your time...”
“I hope I'm not intruding, but...”
Openers with an apologetic tone create a
negative impression and shows lack of
confidence in the value of the message
Your emails seems as less important or
of low priority

7. Irrelevant Personalization
“Hey, I saw you attended [University
Name]”
“I saw you liked [Person]'s post on
LinkedIn about [Unrelated Topic]”
“I saw you have X years of experience in
organization development”
Mentioning something about the prospect
that doesn't connect with the solution you
provide doesn’t work
Personalizations like these doesn't answer
why you’re reaching out to that prospect

8. Robotic Personalization
“Hi [First Name], I saw you’re a [their
exact LinkedIn designation] at [Company
Name]”
“Hi [First Name], Your recent work at
[Company Name] as a [Job Title] caught
my attention”
“Hello [First Name], I see that you've been
with [Company Name] as [Job Title] for
[Time Period]”
Usually such personalization is done by
scraping bulk database from LinkedIn and
putting it into an email automation software
Shows overly usage of merge tags

9. General Follow Up Email
Openers
“Did you read my last email ?”
“Bumping this to the top of your inbox”
“Just following up on my last email”
These types of openers are overly used in
follow-up emails and are often seen as
nagging or intrusive.
Dosen’t provide any reason to respond

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