The document discusses best practices for email prospecting. It advises that effective emails are simple, demonstrate value to the recipient, are aligned with their objectives, and address priorities. Poor subject lines like "We Want Your Business" are unlikely to be read. Instead, subject lines should show focus on the recipient's concerns. The body of the email should share an valuable proposition, offer ideas, or pique curiosity. Emails should close by graciously requesting a follow-up conversation.

1. The good and Bad of Email Prospecting - Rahul Yashaswi

2. Table Of Contents
What is prospecting
Email Prospecting
How to be effective
The Good; The Bad; The Deleted
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3. Prospecting involves identifying and
qualifying potential customers
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4. Email marketing is directly marketing a
commercial message to a group of people using
email. In its broadest sense, every email sent to a
potential or current customer could be considered
email marketing
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5. 5
• Some would say
“ There is no formula for the perfect email – Authentic and honest messaging works”
• Others Say
“Email is easy…if you want it to be. Simplify before you get complicated”
• A Marketer says
“Treat your email program like the movies – give a preview so they know what to
expect --- And want for more”
THIS IS WHAT WE DO ----

6. “I'm Jane Kerry, the new account executive for Super Stuff. I'm writing to introduce
you to our company and see if you have any needs for our offering …"
DELETE
“Dear Project Manager …."
DELETE
"Pat, Hope you're doing well. Just wanted to connect with you and explore
common synergies between your company and mine …"
DELETE
"Good morning. My name is Terry. I would like to know if I could possibly send
your company some promotional product options and quotes via email? …"
DELETE
“Jack, we specialize in offering a full range of …."
DELETE, DELETE, DELETE
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7. k
Factors which matter
How simple is it? In other words, does it require effort for me to quickly
grasp the meaning or will it throw me into overload?
Does this person bring value? Yes, they're making a decision about YOU
personally. Not your company, service or solution. You!
Is this aligned with my objectives? Unless what you say is clearly aligned,
it's irrelevant and not worth even one more second of their valuable time.
How big a priority is it? Urgent matters always take precedence over
everything else.
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8. Simple Complex
iNvaluable Ordinary
Aligned Irrelevant
Priority Nicety
Go Zone D Zone
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9. Bad examples of subject lines
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● We Want Your Business
● Exciting announcement re: our new product launch!
● Company Update
● New Project
● Check out our end of the month pricing
● You popped up on my calendar
● Something Special – Just for You!
● How to increase your sales!
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10. ● Sally Smith suggested I get in touch with you
● Quick question about next month’s conversion-rate goal
● Possible fix for falling click-through rates Jim mentioned
● Ideas for new client acquisition initiative
● Time-to-market question on your X-10(Product) rollout
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examples of subject lines that will get read
This shows that you are focused on what’s important to the prospect
You are aligned with their objectives
You’re addressing a priority
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11. Share value proposition
Bring them ideas
Offer invaluable information
Pique Curiosity
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This the heart of the email…. Screw up here and your email is
deleted before you can say bye…
This is where you deliver the ‘WHY’ they should be talking to you
3 approaches to generate a higher level of interest:
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12. Gracious Close
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The whole purpose of your email is to start a conversation. So at the
end you need to do that.
Some Examples:
"Let's set up a time to talk about this. We just need a 5-minute conversation to
get started.“
"After looking at that white paper, let's get together for 30 minutes to discuss
how it relates to your
business."
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13. Signing Off
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Some might call using ‘Sincerely’ or ‘Yours Truly’ as old fashioned and some
others swear by it..
I would say that it call into question your credibility !!!
We are writing a modern email letter: End it with Name (fname & Last) Company
name, direct-line, website, and if you have created a good LinkedIn page, then
include that as well…Just in case the recipient wants to check you out.
Using a title is optional.. If you are called ‘Sales Rep’ or ‘Executive’ it becomes
hard to position yourself as a peer, even if you are the most brilliant person in
the world. So you can consider leaving it off. After all, what the recipient wants
to know is if you can make a difference for them with your product / service.
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14. 14
The Good, The Bad, and the Deleted
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15. Gracious Close
15
The whole purpose of your email is to start a conversation. So at the
end you need to do that.
Some Examples:
"Let's set up a time to talk about this. We just need a 5-minute conversation to
get started.“
"After looking at that white paper, let's get together for 30 minutes to discuss
how it relates to your
business."
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16. Gracious Close
16
The whole purpose of your email is to start a conversation. So at the
end you need to do that.
Some Examples:
"Let's set up a time to talk about this. We just need a 5-minute conversation to
get started.“
"After looking at that white paper, let's get together for 30 minutes to discuss
how it relates to your
business."
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17. Gracious Close
17
The whole purpose of your email is to start a conversation. So at the
end you need to do that.
Some Examples:
"Let's set up a time to talk about this. We just need a 5-minute conversation to
get started.“
"After looking at that white paper, let's get together for 30 minutes to discuss
how it relates to your
business."
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18. If you have read something good about your prospect which either directly/indirectly effects your
service like a capital funding etc then…
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19. Thank You
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