The document examines promotional materials from several contrasting festivals to analyze their type, aims, programming, and target audiences. It provides a table comparing the Bricklane Music Festival, Eid Festival London, Notting Hill Carnival, Thames Festival, and London Ice Sculpting Festival. The Bricklane Music Festival is a music festival aiming to astonish music lovers with variety and quality, including bands and bowling. The Eid Festival celebrates the end of Ramadan through art, music, food, and celebrating unity and cultural diversity. The Notting Hill Carnival is a big Caribbean street party celebrating through parades, costumes, dancing, music and food. The Thames Festival celebrates London and its river through markets, performances,

1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.1.1 Investigating festivals
Student Book
pp 176–85
Investigating festivals
1) Examine promotional materials (brochures and/or website downloads) from a number
of contrasting festivals and complete the table below.
You will need to:
a) enter the name of each festival you are investigating
b) note the type of festival e.g. film, music, general arts
c) look for details of the aims and/or artistic policy of each festival
d) give examples of the types of events included in the festival programme (include 2–
3 examples of specific events)
e) consider who the target audience for the festival might be.
Name of festival Type of festival Artistic policy or Programme Target audience
aims content
Bricklane Music Music To astound and Bands will be playing Everyone attending
Festival astonish music lovers music and people can and taking part have
with the variety of come enjoy them as to be 18+
bands, the quality of well as join in. There’s
the performances and also bowling sessions.
the general
atmosphere of
brilliance.
Eid Festival London Religious and Cultural Celebrate the end of People can enjoy the People from different
Ramadan and is a art, music, cultures, it is open for
chance for everyone performance poetry everyone. Families
to join in the including Polish and children.
celebrations and Egyptian hip hop artist
enjoy the theme of Quest-Rah. There are
unity as well as also Qur’an
experience the recitations,
cultural diversity of exhibitions, market
the day and the stalls and word
cultural richness of performance from
Islam, with a day of Mumzy Stranger.
activities and events There’s also food
for all. available for people
attending.
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2. Unit 1: Scene Creative and Media: Level 2 Higher Diploma
Unit 1: Scene
Notting Hill Carnival Caribbean Street Party The biggest street Carnival parades, Everyone of all ages,
party in London, it’s a feathered costumes, children, parents,
perfect place for dancing, music and adults etc.
people of all food from the
ethnicities to come Caribbean culture.
together and party.
People from all over
Diploma Level 2 Information Technology
the world will be
flocking to the capital
to witness all the
spectacular festivities,
so take the
opportunity to say hi
to a friendly face or
two.
Thames Festival Cultural and outdoor To celebrate London Riverside market Londoners of all ages
arts festival and its river, River stalls, street and families.
Thames. Appreciate performances, live
the environment and music, live
river and raise performances and
interest. cultural events.
London Ice Sculpting Art To have a good time. Competition to carve Children aged 12+
festival sculptures out of ice. must be accompanied
by an adult but the
festival is open for
everyone.
2 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.