The group chose to base their promotional package on a slasher film genre because it is their favorite subgenre and they have more knowledge about slashers compared to other genres. They were inspired by the classic slasher film "House of Wax" which involves teenagers being killed in the woods by a killer except for the final girl. Some elements they found attractive about "House of Wax" included the woodland setting which creates fear and mystery, the stereotypical roles like the "dumb blonde" character, and the strange yet frightening antagonist whose mysterious ways engage the audience.