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Assignment One, Research Latifah Turney 
FA102a, Research and Brand 
Development
Assignment One, Research Latifah Turney 
“Can Technology Help Us Find Love” 
http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
Assignment One, Research Latifah Turney 
Online Dating To Replace Offline Dating 
http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
Assignment One, Research Latifah Turney 
“More and more people are finding love online 
which is persuading single people to explore their 
online options” 
http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
Assignment One, Research Latifah Turney 
“Marriages formed from online connections have a 
significantly lower divorce rate than marriages 
formed from offline connections.” 
http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
Assignment One, Description of Future Product or Service Latifah Turney 
“Virtual Meet up via Smartphone”
Assignment Two, Name Process Latifah Turney 
• Selected Words: Compassionate, personal, love, 
create, online, marriage, finder. 
• Name Possibilities: Personal Marriage Finder, 
Love Creator, Love Finder, Marriage Finder. 
• Selected Name: Love Finder 
• Justification: Love finder sounds most fitting for 
an app that is a virtual meet up via your smart 
phone.
Assignment Two, Brand Character Development Latifah Turney 
Character/Persona 
Encouraging 
Compassionate 
Jovial 
Witty 
Tone 
Caring 
Intimate 
Passionate 
Personal 
Language 
Organic 
Love 
Informal 
Objective 
Purpose 
Connect 
Inspire 
Create 
Help 
Love 
Finder
Assignment Three, Logotype Research, Word from Diagram 
• The word used as starting point: 
– Inspire 
Latifah Turney 
• “LoveFinder” should inspire people to find 
love or believe that they can find love. 
• Customers will be inspired to believe that 
they can find love and use the app to do so.
Assignment Three, Logotype Research Latifah Turney 
• Google 
– http://www.theislands360.com/wp-content/ 
uploads/2014/05/google.png 
• Twitter 
– http://www.simpliolabs.com/wp-content/ 
uploads/2014/03/twitter-logo.png 
• Facebook 
– http://facebook-logo.mapsofmap.com
Assignment Three, Finished Logo Latifah Turney
Assignment Four, Social Media Branding, Research Latifah Turney 
• https://apps.facebook.com/match-machine/? 
fb_source=search&ref=br_tf 
• https://www.facebook.com/eharmony 
• https://www.facebook.com/BlackPeopleMeet
Assignment Four, Social Media Branding, Creating Community Latifah Turney 
• Promoted Through My Own Facebook 
• Email 
• Used Related Hashtags in posts 
• Word of Mouth
Assignment Four, Social Media Branding, Facebook Pages Latifah Turney
Assignment Four, Social Media Branding, Facebook Pages Latifah Turney
Assignment Four, Social Media Branding, Facebook Pages Latifah Turney 
https://www.facebook.com/pages/Love- 
Finder/1495440694070652
Assignment Five, Webpage Layout Research for Wireframes Latifah Turney 
Facebook:https://www.facebook.com
Assignment Five, Webpage Layout Research for Wireframes Latifah Turney 
Twitter: https://twitter.com
Assignment Five, Wireframes Latifah Turney 
Newsfeed 
Logo Type 
About 
Photo with Tagline 
Navigation 
Facebook 
Twitter 
Instagram
Assignment Five, Tagline Research Latifah Turney 
• “From one gift come many” Apple 
https://www.apple.com 
• “Claims your territory” BMW 
http://www.bmw.com/com/en/ 
• “Enjoy Better” TimeWarner Cable 
http://www.timewarnercable.com/en/residential.h 
tml 
• “Migrate to Modern, Migrate to more” Dell 
http://www.dell.com 
• “You don’t have to wait online” Target 
http://www.target.com
Assignment Five, Homepage Visual Design in a Browser Latifah Turney 
https://projects.invisionapp.com/d/main#/console/22304 
82/52077263/preview
Assignment Five, Lower Level Visual Design in a Browser Latifah Turney 
https://projects.invisionapp.com/d/main#/con 
sole/2230482/52077350/preview
Assignment Five, Linked Prototype Url Latifah Turney 
https://projects.invisionapp.com/d/main#/cons 
ole/2230482/52077350/preview

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  • 1. Assignment One, Research Latifah Turney FA102a, Research and Brand Development
  • 2. Assignment One, Research Latifah Turney “Can Technology Help Us Find Love” http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
  • 3. Assignment One, Research Latifah Turney Online Dating To Replace Offline Dating http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
  • 4. Assignment One, Research Latifah Turney “More and more people are finding love online which is persuading single people to explore their online options” http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
  • 5. Assignment One, Research Latifah Turney “Marriages formed from online connections have a significantly lower divorce rate than marriages formed from offline connections.” http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
  • 6. Assignment One, Description of Future Product or Service Latifah Turney “Virtual Meet up via Smartphone”
  • 7. Assignment Two, Name Process Latifah Turney • Selected Words: Compassionate, personal, love, create, online, marriage, finder. • Name Possibilities: Personal Marriage Finder, Love Creator, Love Finder, Marriage Finder. • Selected Name: Love Finder • Justification: Love finder sounds most fitting for an app that is a virtual meet up via your smart phone.
  • 8. Assignment Two, Brand Character Development Latifah Turney Character/Persona Encouraging Compassionate Jovial Witty Tone Caring Intimate Passionate Personal Language Organic Love Informal Objective Purpose Connect Inspire Create Help Love Finder
  • 9. Assignment Three, Logotype Research, Word from Diagram • The word used as starting point: – Inspire Latifah Turney • “LoveFinder” should inspire people to find love or believe that they can find love. • Customers will be inspired to believe that they can find love and use the app to do so.
  • 10. Assignment Three, Logotype Research Latifah Turney • Google – http://www.theislands360.com/wp-content/ uploads/2014/05/google.png • Twitter – http://www.simpliolabs.com/wp-content/ uploads/2014/03/twitter-logo.png • Facebook – http://facebook-logo.mapsofmap.com
  • 11. Assignment Three, Finished Logo Latifah Turney
  • 12. Assignment Four, Social Media Branding, Research Latifah Turney • https://apps.facebook.com/match-machine/? fb_source=search&ref=br_tf • https://www.facebook.com/eharmony • https://www.facebook.com/BlackPeopleMeet
  • 13. Assignment Four, Social Media Branding, Creating Community Latifah Turney • Promoted Through My Own Facebook • Email • Used Related Hashtags in posts • Word of Mouth
  • 14. Assignment Four, Social Media Branding, Facebook Pages Latifah Turney
  • 15. Assignment Four, Social Media Branding, Facebook Pages Latifah Turney
  • 16. Assignment Four, Social Media Branding, Facebook Pages Latifah Turney https://www.facebook.com/pages/Love- Finder/1495440694070652
  • 17. Assignment Five, Webpage Layout Research for Wireframes Latifah Turney Facebook:https://www.facebook.com
  • 18. Assignment Five, Webpage Layout Research for Wireframes Latifah Turney Twitter: https://twitter.com
  • 19. Assignment Five, Wireframes Latifah Turney Newsfeed Logo Type About Photo with Tagline Navigation Facebook Twitter Instagram
  • 20. Assignment Five, Tagline Research Latifah Turney • “From one gift come many” Apple https://www.apple.com • “Claims your territory” BMW http://www.bmw.com/com/en/ • “Enjoy Better” TimeWarner Cable http://www.timewarnercable.com/en/residential.h tml • “Migrate to Modern, Migrate to more” Dell http://www.dell.com • “You don’t have to wait online” Target http://www.target.com
  • 21. Assignment Five, Homepage Visual Design in a Browser Latifah Turney https://projects.invisionapp.com/d/main#/console/22304 82/52077263/preview
  • 22. Assignment Five, Lower Level Visual Design in a Browser Latifah Turney https://projects.invisionapp.com/d/main#/con sole/2230482/52077350/preview
  • 23. Assignment Five, Linked Prototype Url Latifah Turney https://projects.invisionapp.com/d/main#/cons ole/2230482/52077350/preview