This document outlines Sophia Casimir's assignments for a class on virtual to reality dating. It discusses researching whether technology can help people find love, and creating a dating app called FlirtFun that would help users transition from online to in-person connections. It covers naming the app, designing logos and branding for social media, and creating wireframes and visual designs for a homepage and website.

1. Virtual to Reality Dating Sophia Casimir
FA102A, Research and Brand Development

2. Virtual to Reality Dating Sophia Casimir
Assignment One, Research
“Can technology help us find love?”
http://www.kurzweilai.net/can-technology-help-us-find-love

3. Virtual to Reality Dating Sophia Casimir
Assignment One, Research
-The search for companionship is an important need to
fulfill after basic needs
http://www.kurzweilai.net/can-technology-help-us-find-love

4. Virtual to Reality Dating Sophia Casimir
Assignment One, Research
- It is easier to approach someone if you know they
want you to approach them
http://www.gq.com/life/relationships/201402/tinder-online-dating-sex-app?
currentPage=2

5. Virtual to Reality Dating Sophia Casimir
Assignment One, Research
- Real “chemistry” can only be determined in
real life
http://www.socialmediatoday.com/content/social-future-online-dating

6. Virtual to Reality Dating Sophia Casimir
Assignment One, Description of Future Product or Service
Online companionship translated to reality

7. Virtual to Reality Dating Sophia Casimir
Assignment Two, Naming Process
Flirty, Fun, Approachable, Entertain
Flirtable
FunEntrtain
Fun Approach
Flirtain
FlirtApproach
FlirtApp
FlirtFun
Flirt Function
Flirt Function
Suggests that it is a service used to engage with other
people but in a laid back, entertaining way.

8. Virtual to Reality Dating Sophia Casimir
Character/Persona Tone
Laid Back
Flirty
Genuine
Determined
Language Purpose
Jargon-filled (slang)
Fun
Approachable
Understanding
Engage
Entertain
Inspire
Effective
Flirt
Function
Assignment Two, Brand Character Diagram

9. Virtual to Reality Dating Sophia Casimir
Assignment Three, Logotype Research, Word from Diagram
Approachable

10. Virtual to Reality Dating Sophia Casimir
Assignment Three, Logotype research
Tinder.com TacoBell.com OkCupid.com

11. Virtual to Reality Dating Sophia Casimir
Assignment Three, Finished Logotype
FF

12. Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Research
Cotton On https://www.facebook.com/cottonon/info
Urban Outfitters https://www.facebook.com/urbanoutfitters/info
Chipotle https://www.facebook.com/chipotle/info

13. Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Creating Community
• Interacted with followers through questions
• Texted friends and classmates to follow the page
• Shared the link on Facebook
• Shared a popular website’s article to intrigue followers

14. Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Facebook Pages

15. Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Facebook Pages

16. Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Facebook Pages
Photo #1

17. Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Facebook Pages
Photo #2

18. Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Facebook Pages
Photo #3

19. Virtual to Reality Dating Sophia Casimir
Assignment Five Web Page Layout Research for Wireframes
Thrillist.com

20. Virtual to Reality Dating Sophia Casimir
Assignment Five Web Page Layout Research for Wireframes
YikYakApp.com

21. Virtual to Reality Dating Sophia Casimir
Assignment Five , Wireframe

22. Virtual to Reality Dating Sophia Casimir
Assignment Five , Tagline Research
www.wendys.com Quality Is Our Recipe
www.jambajuice.com Blend in the Good
www.sipthisny.com We’ll put a smile on your mug
www.toyota.com Let’s Go Places
www.redbull.com Gives you wings

23. Virtual to Reality Dating Sophia Casimir
Assignment Five , Homepage Visual Design in a Browser
http://invis.io/XG1QVJWFC