7. • Get 75 SMS when you send an SMS
• offer for youth with preferential call rates.
• Sponsoring your relatives not register with Airtel and get 1 min call when the
number accepts another sponsorship
9. DANONE
• Mostly posts their project, news
products, employers and branchs
pictures
• Use UGC
• Ask questions for improvement
• Posts every 2 or 3 days
• Focus on campaigns and corporate
social responsability
• Mostly engaging posts, pictures of
events
FANMILK
• Mostly post their project, news
products
• Don’t use UGC
• Don’t ask question
• Posts every 2 weeks
• Focus campaign
• Mosty engage posts pictures
• Focus on campaigns
• All kinds of contents
• Most engaging post, young
celebrities
YOPLAIT
• Mostly post their project, news
products, employers pictures
• Don’t use UGC
• Ask feedback for improvement
• Focus on campaigns and
corporate social responsability
• Mostly engaging posts, pictures
of events
10. DANONE
• Mostly posts their project,
news products pictures
• Often use UGC
• Ask questions for
improvement
• Posts every 2 or 3 days
• Focus on campaigns and
corporate social
responsability
• Mostly engaging posts,
pictures of events
FANMILK
• Mostly post their project, news
products
• Don’t use UGC
• Don’t ask question
• Posts every 2 weeks
• Focus campaign
• Mostly engage posts pictures
• Focus on campaigns
• All kinds of contents
• Most engaging post,
YOPLAIT
• Mostly post their project,
news products, employers
pictures
• Don’t use UGC
• Ask feedback for
improvement
• Focus on campaigns and
corporate social
responsability
• Mostly engaging posts,
pictures of events
11. DANONE
• Posts video of they events
• Don’t use UGC
• Don’t ask questions
• Posts every month
• Focus on corporate social
responsability
• Mostly engaging posts,
pictures of events
• 16,456 subscribes
FANMILK
• Mostly post their news
products
• Don’t use UGC
• Don’t ask question
• Posts every 4month
• Focus campaign
• Focus on campaigns
• All kinds of contents
• 3,009 subscribes
YOPLAIT
• Mostly post their project,
news products, employers
pictures
• Don’t use UGC
• Don’t ask question
• Focus on campaigns and
corporate social
responsability
• 4,233 su scribes