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International University of Japan
Social Media Marketing
Prof. Adam Acar
TIENDREBEOGO
Souleymane
2B5059
 5 Outstanding Social Media Campaigns from
BURKINA FASO
Mouvement Blaise Compaore Doit Partir "" au Burkina Faso
Movement Blaise Compaore Must Go
BURKINDI ‘’ The upright Man’’
GX226’’Stay traditional and fashion’’
DAFANI ’’drink home made juice and stay healthy’’
• Get 75 SMS when you send an SMS
• offer for youth with preferential call rates.
• Sponsoring your relatives not register with Airtel and get 1 min call when the
number accepts another sponsorship
Content strategy
DANONE
• Mostly posts their project, news
products, employers and branchs
pictures
• Use UGC
• Ask questions for improvement
• Posts every 2 or 3 days
• Focus on campaigns and corporate
social responsability
• Mostly engaging posts, pictures of
events
FANMILK
• Mostly post their project, news
products
• Don’t use UGC
• Don’t ask question
• Posts every 2 weeks
• Focus campaign
• Mosty engage posts pictures
• Focus on campaigns
• All kinds of contents
• Most engaging post, young
celebrities
YOPLAIT
• Mostly post their project, news
products, employers pictures
• Don’t use UGC
• Ask feedback for improvement
• Focus on campaigns and
corporate social responsability
• Mostly engaging posts, pictures
of events
DANONE
• Mostly posts their project,
news products pictures
• Often use UGC
• Ask questions for
improvement
• Posts every 2 or 3 days
• Focus on campaigns and
corporate social
responsability
• Mostly engaging posts,
pictures of events
FANMILK
• Mostly post their project, news
products
• Don’t use UGC
• Don’t ask question
• Posts every 2 weeks
• Focus campaign
• Mostly engage posts pictures
• Focus on campaigns
• All kinds of contents
• Most engaging post,
YOPLAIT
• Mostly post their project,
news products, employers
pictures
• Don’t use UGC
• Ask feedback for
improvement
• Focus on campaigns and
corporate social
responsability
• Mostly engaging posts,
pictures of events
DANONE
• Posts video of they events
• Don’t use UGC
• Don’t ask questions
• Posts every month
• Focus on corporate social
responsability
• Mostly engaging posts,
pictures of events
• 16,456 subscribes
FANMILK
• Mostly post their news
products
• Don’t use UGC
• Don’t ask question
• Posts every 4month
• Focus campaign
• Focus on campaigns
• All kinds of contents
• 3,009 subscribes
YOPLAIT
• Mostly post their project,
news products, employers
pictures
• Don’t use UGC
• Don’t ask question
• Focus on campaigns and
corporate social
responsability
• 4,233 su scribes
Thank you

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Social Media Marketing

  • 1. International University of Japan Social Media Marketing Prof. Adam Acar TIENDREBEOGO Souleymane 2B5059
  • 2.  5 Outstanding Social Media Campaigns from BURKINA FASO
  • 3. Mouvement Blaise Compaore Doit Partir "" au Burkina Faso Movement Blaise Compaore Must Go
  • 4. BURKINDI ‘’ The upright Man’’
  • 6. DAFANI ’’drink home made juice and stay healthy’’
  • 7. • Get 75 SMS when you send an SMS • offer for youth with preferential call rates. • Sponsoring your relatives not register with Airtel and get 1 min call when the number accepts another sponsorship
  • 9. DANONE • Mostly posts their project, news products, employers and branchs pictures • Use UGC • Ask questions for improvement • Posts every 2 or 3 days • Focus on campaigns and corporate social responsability • Mostly engaging posts, pictures of events FANMILK • Mostly post their project, news products • Don’t use UGC • Don’t ask question • Posts every 2 weeks • Focus campaign • Mosty engage posts pictures • Focus on campaigns • All kinds of contents • Most engaging post, young celebrities YOPLAIT • Mostly post their project, news products, employers pictures • Don’t use UGC • Ask feedback for improvement • Focus on campaigns and corporate social responsability • Mostly engaging posts, pictures of events
  • 10. DANONE • Mostly posts their project, news products pictures • Often use UGC • Ask questions for improvement • Posts every 2 or 3 days • Focus on campaigns and corporate social responsability • Mostly engaging posts, pictures of events FANMILK • Mostly post their project, news products • Don’t use UGC • Don’t ask question • Posts every 2 weeks • Focus campaign • Mostly engage posts pictures • Focus on campaigns • All kinds of contents • Most engaging post, YOPLAIT • Mostly post their project, news products, employers pictures • Don’t use UGC • Ask feedback for improvement • Focus on campaigns and corporate social responsability • Mostly engaging posts, pictures of events
  • 11. DANONE • Posts video of they events • Don’t use UGC • Don’t ask questions • Posts every month • Focus on corporate social responsability • Mostly engaging posts, pictures of events • 16,456 subscribes FANMILK • Mostly post their news products • Don’t use UGC • Don’t ask question • Posts every 4month • Focus campaign • Focus on campaigns • All kinds of contents • 3,009 subscribes YOPLAIT • Mostly post their project, news products, employers pictures • Don’t use UGC • Don’t ask question • Focus on campaigns and corporate social responsability • 4,233 su scribes