The document discusses project feasibility studies and their importance in project management. It outlines the key components of a feasibility study, including market analysis, technical analysis, financial analysis, economic analysis, environmental analysis, and organizational analysis. It focuses on the steps for conducting a market analysis, which is considered one of the most important components. The major steps discussed are situational analysis, collecting secondary data, conducting a market survey, characterizing the market, demand forecasting, and developing a market plan. Various quantitative and qualitative techniques for demand forecasting are also presented.