This document discusses Concern Worldwide's initiative to generate innovative solutions for maternal, newborn and child health (MNCH) in Malawi, Sierra Leone and India. The initiative identifies barriers to MNCH services, generates ideas from diverse sources, and tests the most promising ideas through small pilots. Some innovative ideas currently being tested include using mobile phones to improve health facility access and creating community support groups for health workers. The initiative aims to expand the definition of innovation to include grassroots ideas and small improvements, not just radical changes. It stresses the importance of engaging diverse stakeholders and creating an environment where ideas can be nurtured and developed.