The document discusses how data can fuel creativity and enable conversations. It provides examples of how Toyota and Sony used data to enhance creative campaigns and customer experiences. The document advocates using data to gain smart insights, tailor communications, and obtain faster feedback. It also notes that proper data visualization is crucial for real-time feedback. Looking ahead, the document suggests AI and bots could further enable conversations but should be a means to an end, not the end itself. It closes by introducing Eterni.me, described as Skype for the dead, and mentions avatars created through AI of famous people like Steve Jobs, Richard Branson, and Elon Musk.
CES 2017 - Our digital future according to CartinaCartina
We at Cartina visited CES 2017 and this presentation was used at one of our breakfast seminars to summarize CES and what future implications the technology will have.
Traditional strategy often uses the three dimensions; Operational efficiency, Product leadership and Customer intimacy. Today and tomorrow companies will need to become great on at least one of these digital dimensions; Automation, Interactions, Innovation or Data-driven.
The presentation gathers the technology related to each of these four dimensions. Below are the summarized finding for each dimension:
INTERACTIONS:
From swipe to talk
From customer satisfaction to customer flow
Image scanning + augmented reality
AUTOMATION:
The battle of the car
From connected to smart home
AI will start to understand people's feeling
DATA-DRIVEN:
Personal, persistent and predictive
Personalized personalization
Going from presenting measurements to telling the customer what they should do
INNOVATION:
Retailers still go strong
Products solve one problem – to start with
Collaboration in the DNA – how can I help you?
Kulpreet Singh, Vice President for product management and software engineering's presentation on the ''Future of Location'' at the MapInfo User Conference 2017 on 19th December.
Presentation on Cloud Computing given to
BNI Elite Group Glasnevin, Dublin - July 2010.
Presentation deals with the evolution of Cloud Computing and what Cloud Computing means for small business owners.
http://www.computerambulance.ie/
Annalect EMEA CEO Jon Ghazi's presentation on data-driven marketing at The CMO Transformation Workshop, which was hosted by Annalect Finland, TBWA\Helsinki and Google in 19.1.2017.
CES 2017 - Our digital future according to CartinaCartina
We at Cartina visited CES 2017 and this presentation was used at one of our breakfast seminars to summarize CES and what future implications the technology will have.
Traditional strategy often uses the three dimensions; Operational efficiency, Product leadership and Customer intimacy. Today and tomorrow companies will need to become great on at least one of these digital dimensions; Automation, Interactions, Innovation or Data-driven.
The presentation gathers the technology related to each of these four dimensions. Below are the summarized finding for each dimension:
INTERACTIONS:
From swipe to talk
From customer satisfaction to customer flow
Image scanning + augmented reality
AUTOMATION:
The battle of the car
From connected to smart home
AI will start to understand people's feeling
DATA-DRIVEN:
Personal, persistent and predictive
Personalized personalization
Going from presenting measurements to telling the customer what they should do
INNOVATION:
Retailers still go strong
Products solve one problem – to start with
Collaboration in the DNA – how can I help you?
Kulpreet Singh, Vice President for product management and software engineering's presentation on the ''Future of Location'' at the MapInfo User Conference 2017 on 19th December.
Presentation on Cloud Computing given to
BNI Elite Group Glasnevin, Dublin - July 2010.
Presentation deals with the evolution of Cloud Computing and what Cloud Computing means for small business owners.
http://www.computerambulance.ie/
Annalect EMEA CEO Jon Ghazi's presentation on data-driven marketing at The CMO Transformation Workshop, which was hosted by Annalect Finland, TBWA\Helsinki and Google in 19.1.2017.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
Presenting: DATA, CREATIVITY & INSIGHT
The webinar will help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
Big Data and Advertising: Cutting through the Hype, Getting to What Matters. Presented by Jed. C. Jones, PH.D Co-Founder of MindEcology, at The 2015 District 10 AAF Dallas.
Evolving the Service with Audience Measurement. A presentation by Marc Price, CTO Americas with Openet. Learn more about our audience measurement solution at https://www.openet.com/what-we-do/business-intelligence/audience-measurement
Data-Driven Marketing and Marketing Technologies in Modern Marketing - Travis...Travis Wright, Author 📚🤔
With over 2000 marketing technologies in over 40 categories, choosing the right technologies for your data-driven marketing technology stack is imperative. Do you buy a "marketing cloud" from the tools acquired and pieced together by established tech giants? Or do you build your own custom "Open Marketing Cloud", which may allow for greater flexibility and openness?
This keynote will explore the pros and cons of each potential solution as well as insights the vendors won't tell you. It will highlight the key data you need to understand and uncover some tools that can impact the build of your perfect custom marketing cloud for you business needs. No one size fits all in the marketing technology space. Join Travis for this unique, entertaining, and action-packed presentation to learn where MarTech is headed and how to roll with the changes.
Those annoying members! We put the information in the email! It’s not our fault that they didn’t take the time to read it! If your organization is currently relying on a uni-channel messaging strategy, then this webinar is for you. While email remains the backbone of a digital marketing strategy for the foreseeable future, the user has changed. Learn why email isn’t enough and take home new strategies for increasing your users receiving and absorbing your message! Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF
A quick review on how to run a brainstorm IDEO style. Adapted from "The Art of Innovation" by Tom Kelley. Comments on each slide include the speaker's notes.
Highlights from "Positioning for Professionals"Tim Williams
Summary highlights from the book "Positioning for Professionals: How Professional Firms Can Differentiate Their Way to Success" by Tim Williams of Ignition Consulting Group.
Vortrag bei der Corporate Publishing Konferenz am 04. Juli 2016 in München. Big Data Analytics, KPIs, Monitoring – Über Test & Learn zu besserem Content: Wie Sie messen und analysieren, was wirklich erfolgreich ist
Data and Creativity - A Content Marketing Winning Formula - SASCon 2016Stacey MacNaught
Stacey MacNaught's SASCon 2016 presentation on Data and Creativity for Content Marketing Success.
Tips, tactics and learnings from 6 years of using data at the heart of content marketing for link building, coverage and citation acquisition.
Big Data- The Key To Data-Driven MarketingTeewee Ang
To understand the importance of big data, one needs to understand the basic and the relevance of Data in today's world. This is the first of a series of Big Data presentations we want to share with our clients and community.
Advanced Targeting Techniques to Drive More App InstallsInMobi
In a sea of potential users, how do you find the most valuable users for your app? Traditionally, developers have targeted users through standard targeting techniques such as demography, location, carrier, device, etc while promoting their apps on an ad network.
However, there are several new age targeting techniques that leverage the power of big data and allow developers to reach the right audience for their apps in smarter ways.
Click here to view a recording of the webinar: https://vimeo.com/79282931
The expectations of the digital customer are rising, how are you keeping up with it? Check out these 3 power moves which all the CEOs in the media industry are using to navigate digital transformation.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
Presenting: DATA, CREATIVITY & INSIGHT
The webinar will help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
Big Data and Advertising: Cutting through the Hype, Getting to What Matters. Presented by Jed. C. Jones, PH.D Co-Founder of MindEcology, at The 2015 District 10 AAF Dallas.
Evolving the Service with Audience Measurement. A presentation by Marc Price, CTO Americas with Openet. Learn more about our audience measurement solution at https://www.openet.com/what-we-do/business-intelligence/audience-measurement
Data-Driven Marketing and Marketing Technologies in Modern Marketing - Travis...Travis Wright, Author 📚🤔
With over 2000 marketing technologies in over 40 categories, choosing the right technologies for your data-driven marketing technology stack is imperative. Do you buy a "marketing cloud" from the tools acquired and pieced together by established tech giants? Or do you build your own custom "Open Marketing Cloud", which may allow for greater flexibility and openness?
This keynote will explore the pros and cons of each potential solution as well as insights the vendors won't tell you. It will highlight the key data you need to understand and uncover some tools that can impact the build of your perfect custom marketing cloud for you business needs. No one size fits all in the marketing technology space. Join Travis for this unique, entertaining, and action-packed presentation to learn where MarTech is headed and how to roll with the changes.
Those annoying members! We put the information in the email! It’s not our fault that they didn’t take the time to read it! If your organization is currently relying on a uni-channel messaging strategy, then this webinar is for you. While email remains the backbone of a digital marketing strategy for the foreseeable future, the user has changed. Learn why email isn’t enough and take home new strategies for increasing your users receiving and absorbing your message! Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF
A quick review on how to run a brainstorm IDEO style. Adapted from "The Art of Innovation" by Tom Kelley. Comments on each slide include the speaker's notes.
Highlights from "Positioning for Professionals"Tim Williams
Summary highlights from the book "Positioning for Professionals: How Professional Firms Can Differentiate Their Way to Success" by Tim Williams of Ignition Consulting Group.
Vortrag bei der Corporate Publishing Konferenz am 04. Juli 2016 in München. Big Data Analytics, KPIs, Monitoring – Über Test & Learn zu besserem Content: Wie Sie messen und analysieren, was wirklich erfolgreich ist
Data and Creativity - A Content Marketing Winning Formula - SASCon 2016Stacey MacNaught
Stacey MacNaught's SASCon 2016 presentation on Data and Creativity for Content Marketing Success.
Tips, tactics and learnings from 6 years of using data at the heart of content marketing for link building, coverage and citation acquisition.
Big Data- The Key To Data-Driven MarketingTeewee Ang
To understand the importance of big data, one needs to understand the basic and the relevance of Data in today's world. This is the first of a series of Big Data presentations we want to share with our clients and community.
Advanced Targeting Techniques to Drive More App InstallsInMobi
In a sea of potential users, how do you find the most valuable users for your app? Traditionally, developers have targeted users through standard targeting techniques such as demography, location, carrier, device, etc while promoting their apps on an ad network.
However, there are several new age targeting techniques that leverage the power of big data and allow developers to reach the right audience for their apps in smarter ways.
Click here to view a recording of the webinar: https://vimeo.com/79282931
The expectations of the digital customer are rising, how are you keeping up with it? Check out these 3 power moves which all the CEOs in the media industry are using to navigate digital transformation.
Microsoft Ireland - IRDG - Digital TransformationPaul Farnan
How Microsoft views and approaches Digital Transformation both internally and with our customers. The case for Digital Business, critical enabling capabilities and an approach to drive repeatable transformation
The rise of the digital platforms is transforming the principles of economic growth, how businesses compete and organisations are formed; essentially reshaping the world we live, work, and play in. Scott will introduce the underpinning characteristics of a digital platform, explain why they both accelerate delivery within organisations as well as creating an ecosystem for positioning the organisation to compete and even shape the connected economy
Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organizational structure created in the 20th century cannot survive when new digital solution are being offered. Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organizational structure created in the 20th century cannot survive when new digital solution are being offered. The hierarchical structure of these established companies assumes high coordination cost due to human activity. But when the coordination cost drops
The organizational structure that companies in the 20th century established was based on the fact that employees needed to do all the work. The coordination cost was high due to the effort and cost of employees, housing etc. Now we have software that can do this for use and the coordination cost drops to close-to-zero. Another thing is that things become free. Consider Flickr. Anybody can sign up and use the service for free. Only a fraction of the users get pro account and pay. How can Flickr make money on that? It turns out that services like this can.
Many businesses make money by giving things away. How can that possibly work? The music business has suffered severely with digital distribution of content. Should musicians put all there songs on YouTube? What is the future business model for music?
Making of maas - aws meetup Helsinki 2016Sami Pippuri
Mobility as a Service and making an entirely new solution complete with a new backend and a mobile client in three months, scalably and cost effectively
In this presentation we take a classic example of when we have both traditional databases like Salesforce, SAP, and MySQL, and big data databases that deal with a huge amount of data that would not be possible to do using the traditional databases. Leveraging Anypoint Platform and the relevant connectors, you can start innovating without the complexity that is usually associated with Big Data.
Artificial Intelligence for Travel - MyLittleAdventure / Welcome City Lab Dem...Valéry BERNARD
An overview of how MyLittleAdventure use Artificial Intelligence technologies to help travellers to choose their best memories : Smart inspiration engine, easy comparison of things to do in destination and many more
Making of MaaS - AWS meetup Stockholm 2016-08Sami Pippuri
Presented at AWS Meetup in Stockholm, August 2016, covering Maas Global's journey with Serverless, Lambda and native AWS components for a greenfield project that aims to change how people move - an upgrade over the current way of private car ownership versus public transport use.
Key points include AWS, Node.js, Javascript, frameworks, cloud services, mobile-first services and a few more - check the links at the end! Feel free to contact me for any additional questions or comments!
It's time to create a digital workplace that empowers peopleUnicorn Titans
Oscar Berg's presentation from IntraTeam Event Stockholm 2018. An introduction to why the digital work environment needs to be transformed into a digital workplace that empowers the employees, and how it can be done.
During last 12 month or so I have been posting tech topics that I have seen in different tech sources that are reshaping our digital world. I call it “Tech Age of Acceleration” and the exponential forces that are reshaping industries and would like to share it with you.
Next Generation Internet Marketing-Transformational Customer ExperienceCustomer Centria
With the rapid evolution of technology, the virtual world will soon become indistinguishable from the real one, with virtual experiences gaining equal importance. The presentation expounds that it is imperative for companies to create pleasant and engaging virtual experiences for the consumers, in order to create a bond with them.
e3 MD Neil Collard looks at some of the digital trends that dominated 2016 and which of them will be evolving in 2017 at e3's AI Whitepaper launch event.
SMX West 2018 Optimizing Content for Voice Search & Virtual AssistantsBenu Aggarwal
Apple’s Siri, Amazon Echo, Microsoft Cortana and Google Home are accelerating the use of voice search. That means forward-thinking SEOs must prepare now for a future where voice search and virtual assistants play a significant — and in some cases, principal — role in content discovery and conversions.
This advanced-level session explores how to use SEO tactics to optimize your content and user experience for a future when half or more of all queries will be spoken.
This is the presentation of a complex study on paid-owned-earned media as it is in Romania.
It shows how to best shape the brand story using to the fullest the potential of digital
Prezentarea pe care am sustinut-o in cadrul conferintei Smark Promotions Now, cu cateva note care sa o faca sa "vorbeasca" singura.
Daca doriti o copie a prezentarii, contactati-ma, I will provide gabriel.patru@mediadirection.ro
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
CRM integration – danone
Tailored creative work – especially whae we can deliver it programmatically
Faster feed-back - visa baniiIQ
CRM integration – danone
Tailored creative work – especially whae we can deliver it programmatically
Faster feed-back - visa baniiIQ
CRM integration – danone
Tailored creative work – especially whae we can deliver it programmatically
Faster feed-back - visa baniiIQ
Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
CRM integration – danone
Tailored creative work – especially whae we can deliver it programmatically
Faster feed-back - visa baniiIQ
CRM integration – danone
Tailored creative work – especially whae we can deliver it programmatically
Faster feed-back - visa baniiIQ
CHALLENGE: The campaign objective was to increase the number of conversions versus PY.
SOLUTION: Developing lookalike & custom audiences based on analytics and heat maps UX tools in order to identify the information of most interest. Further using those insights for developing relevant messages for each target.
RESULTS:
Increase YOY conversion rates as well as fueling insights for developing the application.
Starting 2015, VISA offered MEC the full management of the
CHALLENGE: Find differences between the consumers of Danone’s brands Nutricia and Milupa, both insofar with identical demographic profiles.
RESEARCH: We studied Nutricia’s and Milupa’s CRM data in XAXIS’s Turbine, in order to single out Consumer Interests most affine with given data.
SOLUTION: We profiled Nutricia moms to be Women more self aware, and more practical, interested in Beauty, Fitness, Food and Drink, Interior Design. Milupa moms have more interests, and more elevated interests, including Shopping, Society. Amplified all profiles through Look alike modelling.
RESULTS: Created 2 distinct behavioral segments that prevented cannibalization.
RELEVANT FOR Romania in 2016, done in Brazil in 2014
RELEVANT FOR Romania in 2016, done in Brazil in 2014
CRM integration – danone
Tailored creative work – especially whae we can deliver it programmatically
Faster feed-back - visa baniiIQ
Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
